The Impact of Businesses Advertising on Movie Streaming Sites

This report analyzes the impact of businesses advertising on movie and TV streaming sites. It explores the connection between advertisements and selling ratios, examining how creative advertisements and technology influence consumer behavior and preferences. The report investigates the relationship between website advertisements and profit scales for both advertisers and streaming platforms. It also discusses the linkage between media advertisements and consumer awareness, highlighting the role of advertisements in shaping buying decisions. The conclusion emphasizes the effectiveness of online advertising in increasing sales and reaching a diverse consumer base. The study uses research questions to evaluate the impact of online ads.

Running head: BUSINESSES ADVERTISING ON SITES THAT STREAM MOVIES
BUSINESSES ADVERTISING ON SITES THAT STREAM MOVIES
Name of the Student:
Name of the University:
Author Note:

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BUSINESSES ADVERTISING ON SITES THAT STREAM MOVIES
Table of Contents
Audience and purpose......................................................................................................................2
Introduction......................................................................................................................................2
Connection between selling ratios and advertisements given by the organizations:.................3
Advertisements and its influence regarding the creation of the demand and the preferences:....3
Connection between website advertisement and their profit scale:.............................................4
Linkage between media advertisement and consumer awareness:.............................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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BUSINESSES ADVERTISING ON SITES THAT STREAM MOVIES
Audience and purpose
The audience for the discussion is the students and the academic officials. The main
objective of this discussion is regarding the topic streaming of business advertisements on the
TV and movie streaming sites. The discussion tries to evaluate advertisement of the media and
their effect n the selling ratio for the companies (Turban et al.,2018). This discussion gives
emphasis on the influence of the advertisement on the consumers those are streaming on the
movie and TV channels and web pages. In order to understand the relevance of the research
topic the research points have been raised so that the evaluation of the topic can be done through
different perspective (Murphy & Palacios-Huerta, 2016). Moreover, the consequences of the
online streaming of the advertisements on the sites those stream movies and TV series have been
discussed in this study. The findings indicates that the consumers are influenced through the
advertisements (Turban et al.,2018). Advertisements are also responsible for enhancing the
selling points for the business organizations. However, the creativity for the promotion of the
products are need to be enhanced(Turban et al.,2018). In some cases , the influence of the
advertisements are gaining control over the quality of the products. the conclusion is made on the
findings from the discussion which has addressed the points raised by the research questions.
The conclusion indicates the final focus of the research and along with its relevance of the
research topic.
Introduction
Presently, movies and TV series are streaming in the websites apart from the televisions.
It has been seen that the organizations are streaming advertisements on those TV series and
movie broadcasting webpage (Aguiar,Claussen & Peukert,2018). The streaming of the

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advertisements has certain influences on the users and the consumers. The main purpose of this
discussion is to evaluate the influences of the streaming advertisements on users from the
different perspectives(Turban et al.,2018). Some of the research questions have been mentioned
those will be helpful to evaluate the purpose of the research.
Connection between selling ratios and advertisements given by the organizations:
It has been found out that the commercial advertisements streaming in the TV and movie
channels are influencing consumers in the decision making regarding buying process. It has
been found out that the proper channeling of the advertisements through the websites and
channels is helping the organizations to increase the consumer base(Turban et al.,2018). This is
also helping the organizations to increase selling ratios (Watters,2014). The creative
advertisements of the promoted by the organizations are attracting the consumers. Apart from
that the use of technology is also helping the organizations to advertise various products and
services in a smarter way (Yu et al.,2018). In most of the cases it has been seen that the
companies are using big data and the information collected by cookies through the web pages
for the promotion of particular products or services to the consumers(Turban et al.,2018). In this
case, the search history of the consumers and the users are also helping the organizations. The
organizations can understand the preferences and the choices of the individuals users and the
viewers. On the basis of that the advertisements can be presented to the users.
Advertisements and its influence regarding the creation of the demand and the
preferences:
It has been seen that the users are preferring the products and services which are
eventually showcased through the streaming of the advertisements. In this case, ability of good
marketing is taking commend over quality (Duke et al.,2014). In this case, the organizations are

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reaching to the consumers through the advertisements. It has been notices the creativity in the
showcasing the products has certain influences on the buying behavior of the consumers
(Turban et al.,2018). The advertisement has influenced the consumers to prefer a specific product
over other product. It can be said that the advertisement can manipulate the decision making
process of the consumers.
Connection between website advertisement and their profit scale:
There is a connection between the website advertisement and the profit scale. It has been
seen that both the website promoting advertisement and the organization is gaining profit from
the whole process. The advertisement promoting websites are gaining network traffic on
promotion of the advertisements (Cheng et al.,2017). This increases the profitability of the
website. On the other hand the organization which is promoting the business is also reaching to
the large number of new consumers who are watching the advertisement during the interval of
the TV series or movies. In this case, the profit scale of both parties in the business is expanding
the profit scale.
Linkage between media advertisement and consumer awareness:
From the observation it has been found out that there is a connection between media
advertisement and consumer awareness (Turban et al.,2018). Every individuals has personal
preferences regarding the buying of any products. In this case, the individuals are aware about
the quality and the service of the products. In this case, making the individual consumers
interested about buying a new product is challenging which is the main purpose of the promotion
or advertisements (Schweidel & Moe,2016). However, it has been seen that sometimes the
awareness among the consumers can be spread through the media advertisement(Turban et
al.,2018). The awareness can be related to the buying behavior of the consumers or awareness

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regarding the social issues. In many cases the consumers are preferring the advertisements those
are forwarding some messages towards the audiences.
Conclusion
The discussion is regarding the influence of the advertisements those are streaming along
with the TV series and movies. The final focus of this discussion is to establish the different
factors with the online advertisements. Certain research questions have been raised in the
discussion which have helped to find the relevance of the topic of discussion. It has been found
out that online streaming of the advertisements through the TV series and the movies are
effective in some ways. The consumers can be influenced through the presentation of the
advertisements and this can manipulate their buying behavior. Apart from that the website that is
being used as the platform for the streaming of the online advertisements, are also gaining profit
from this process. Moreover, the promotion through the online advertisements are helping the
organizations to reach to the different consumers which is helping them to get the diverse
consumer base. It can be concluded from the above discussion that the business advertisements
through the online streaming of TV and movie channels are helping the business organizations
to gain popularity along with that these advertisement is increasing the selling point through
changing the buying behavior of the consumers.

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References
Aguiar, L., Claussen, J., & Peukert, C. (2018). Catch me if you can: effectiveness and
consequences of online copyright enforcement.
Cheng, Z. Q., Wu, X., Liu, Y., & Hua, X. S. (2017). Video ecommerce++: Toward large scale
online video advertising. IEEE Transactions on Multimedia, 19(6), 1170-1183.
Duke, J. C., Lee, Y. O., Kim, A. E., Watson, K. A., Arnold, K. Y., Nonnemaker, J. M., & Porter,
L. (2014). Exposure to electronic cigarette television advertisements among youth and
young adults. Pediatrics, peds-2014.
Murphy, K. M., & Palacios-Huerta, I. (2016). A Theory of Bundling Advertisements in Media
Markets (No. w22994). National Bureau of Economic Research.
Schweidel, D. A., & Moe, W. W. (2016). Binge watching and advertising. Journal of
Marketing, 80(5), 1-19.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Marketing
and advertising in e-commerce. In Electronic Commerce 2018 (pp. 361-401). Springer,
Cham.
Watters, P. A. (2014, January). A systematic approach to measuring advertising transparency
online: An Australian case study. In Proceedings of the Second Australasian Web
Conference-Volume 155 (pp. 59-67). Australian Computer Society, Inc..

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Yu, Y., Chen, H., Peng, C. H., & Chau, P. Y. (2018). The Causal Effect of Video Streaming on
DVD Sales: Evidence from a Natural Experiment.