The Impact of Street Food on Tourism in Thailand: An Essay

This essay explores the intricate relationship between street food and the tourism industry in Thailand. It delves into the economic significance of tourism, highlighting the popularity of Thai cuisine and the challenges faced by tourists, particularly regarding food safety, hygiene, and the availability ...Read More

Street food in
Tourism

Table of Contents
ESSAY..................................................................................................................................................3
REFERENCES.....................................................................................................................................7

ESSAY
This Essay is based on food tourism in Thailand. Nowadays, main focus on its is truism
industry because a big part of economy is depends on truism industry. Further discussion on Many
problems which face by the tourism industry . Beside it challenges and analysis of this industry is
also discussed in this report. Sanctification model which used by tourism industry is also discuss in
this report. With the help of tourism industry they also promote Thai food of there nation.
Tourism industry play an important role in the growth of economy and also related to the
GDP. Thai food is famous in Thailand and those are like Tom yum goong, Ped Thai, Khao Pad,
Gaeng Know wan kai so those all are the famous food dishes of Thailand. Local people of Thailand
mostly prefer non-veg and almost many dished are made with non-veg. So it is big issue related to
food for vegetarian people. They face many problems because they are not easy found that. Local
people consume that food because they are habitual for that beside it they love that taste of Thai
food. For tourist price of the street foods is also a problems (Bellia and et. al., 2016).
Normal street food is also too much expensive there. Many foreigners which go there first
time and they they Thai food. Sometime quality of the food is also a problem for them. Foreigners
can not digest easily Thai food. If they go to restaurant than they find batter quality and taste.
Mostly foreigners want to eat food of there country so it is not possible for them, to provide food
according to tourist's taste. Mostly foreigners are focused on the Hygiene, it is basic problem which
found in street food. They are not aware to keeping around cleaning and bad seance of hygiene.
These are basic problem which faced by the tourism industry because of street food of Thailand.
Some time it give negative impact on outsider which effect the reputation of nation.
Tourism industry is an important part of a country. It play an important role in development
of country as well as economy. Tourism industry also provide many things and those are like
income, job opportunity, new platform benefit and raise the growth of economy. Many problems
related to the street food impact on the tourism industry which impact its profit. So they should
provide a batter solution related to this. If talking about the ranking of Thailand in global travel and
tourism competition. In this compensation Thailand was on 9th rank in whole Asia. After it ranking
was down and position of Thailand from previous year is decrees. 5% GDP of Thailand is depends
on the tourism industry. Approx 14.8 % foreigners are come Thailand for visit. Mostly japan, china,
Korea and Europe are the countries which insincere the economy of Thailand by united kingdom.
After focusing on there problem and it has been analysed that Thailand should focus some
strategy through which they can attract more people. Food festival are a strategy through which
more tourism attract through that and also purchase it. Proving them variety of foods according to
there taste (Tsai and Wang, 2017) . Special services also attract more outsider people for consuming
street food. As various countries have different various if foods which impact on the price of the

products. Quality is work as attract on this concept than they also focus on the quality of that. Thai
food is a combination of Thai culture and Buddhism, so they focus on these concepts which is
important for them. Now days tourism industry developed in Thailand help in its growth. It is
important for Thailand to maintain its quality and services in food sectors. In this research they are
focusing ion the contribution of theoretical and practical studies. After doing many resect with the
foreign taste find all kind of problem which they face. Many time consumer behaviour of that trust
also effect the sale of food (Chavarria and et.al., 2017).
Various kind of challenges which tourism industry face because of street food in Thailand.
So all those challenges impact on the economy as well as the position of the country which they
create. All these challenges also effective on the relations of foreigner tourist with culture of nation.
When a foreign customer focus on the street food, in that condition there are many challenges
which are like attitude, behaviour, nature, background, preferences many other things which a
consumer which they are purchasing that food. Some people also want to go with its loyal brand.
Beside it some people want to maintain its standard that by they are avoid that food. competitor in
this industry also work as a challenges for them.
Some time quality, behaviour and facility which are not provided in a effective manner is
also impact on that. Main thing is negative review of people is also a big challenge for them. Not
providing people information of the client about the recipe or product. It also come as a big
challenge for the industry. Negative impact provided by the unsanctified customers which are not
like services. Some time safety and security related to the food sector is also impact on the image.
Customers build a negative image in there erasures which comes as challenges in the truism
industry. Through not providing effective services for the tourist a nation represent wrong image
information of there customers. it is important for every organisation to maintain all these problems.
Through improving consumer behaviour of foreign customers, they can improve the reputation of
this industry which is important for Thailand (Henderson, 2017).
From overcoming with issues and challenges arise in dealing with tourism as well as street
food in Thailand, as it is famous famous for Thai food. Presently, Thailand has adopting some laws,
techniques for improving the global aggressiveness in their food sector. The government has
identified some major strategies for boosting food competitiveness such as improving food safety ,
maintaining food Hygiene, providing safe and quality food. In addition to this the ministry of food
safety control also introduce some laws which they also focuses on national food safety strategies
such as promoting capacity building of HRM through training and development, food law and
regulations, lab services which monitor the food under surveillance, Ministry of Public health
focuses of safety of local foods, department of health and ministry of Agriculture and Cooperatives
deals with safety of food for exports & Department of Livestock,Agriculture and Fisheries.

In other words, issue arise in food quality can be reduce by adopting the fresh and organic
food or raw material for preparation of delicious dishes and also by considering with requirement &
need of tourist. On the other hand if it is talked about the Hygiene factor in Food industry of
Thailand, then food retailers should take effective precautions for safety of food such as using
gloves while preparing food, covering food for safety, by not using rotten and spoiled raw material
for food preparation, keeping food in refrigerator so that it do not stink and spoiled (Baltescu,
2016).
In addition to food market of Thailand, many more new street food stalls as well as new
restaurant should be opened for pure vegetarian food in market which is beneficial for retailer for
attracting more and more tourist as well as tourist so they can get vegetarian food in that place as
this leads to increase in customer base and also leading to increasing the tourist satisfaction
regarding the street food of Thailand.
The supplier & retailer should focuses on the safety as well as quality of products they are
providing to the tourist, at each and every stage of supply chain of product. As by considering all
the above strategies & approaches, Tourism and Food market of Thailand can come up with all
issues and challenges effectively faced by travellers with in the market. As this is too profitable for
all food suppliers, retailers which helps them in attracting and retaining customer for longer time
period with while satisfying them and as well as traveller who visit Thailand which get proper and
effective food services and gain maximum satisfaction.
After overcoming with, controversy of food and tourism in Thailand. There are some
theories and concepts from which issue can be solved easily and effectively. For resolving the
controversy in Thailand, the satisfaction theory can be adopted to resolving it. The Satisfaction
theory deals with consumer fulfilment of responses, in other words this theory says that products
and services itself provides the pleasant level of satisfaction of consumption of goods and services
with effective level of satisfaction.
By considering this theory, in context to the above case study, it gives the effective result as
each and every tourist coming in to the Thailand should get effective satisfaction level from what
they are dealing with such as food, travelling, hotel, weather, people, nightlife, diving, temples,
adventure aspect, markets, festivals, capital and many more. Tourist come form different countries
of the world which has different taste , nature, preference as the tourism if Thailand can not serve
each and every thing at one place as it can also leads to major controversy to tourism industry.
In order to achieve the success and heights in the tourism industry, market should
concentrate on existing customer with implementing effective strategies and policies of customer
loyalty & satisfaction which will very helpful for satisfying the consumer, and increasing the
customer base (Trafialek and et. al., 2018).

As Customer satisfaction refers to the psychological concept which involves the opinion,
impression as well as feeling of well-being which helps in getting effective outcome from products
and services. As it is important to ensure and considers the quality of services providing as well as
customer satisfaction in travel and tourism industry.
The Importance of service quality & customer satisfaction are customer loyalty, keeping and
begin up to date what customer follows, creating healthy & happy environment as it increase
customer satisfaction which creates amicable environment , increasing security, providing better
and effective value on their money as it can includes discounts, free candy or snacks, gifts cards
and many more. As tourism industry has to adopts some effective techniques which is beneficial for
tourist and tourism market (Samori and et. al., 2016).
If it is talked about the street food to Thailand, the food can be changed according to
requirement, need & taste, perception of tourist in regards to food quality and taste within the
appropriate time and situation. As it can be changed in appropriate and effective manner with using
specific tool & strategies, as leads to beneficial for both parties and this will enhancing productivity
and performance of seller as well as the customer satisfaction about food and travelling.
From the above essay it is concluded that, Thailand is place where tourist visit for
experiencing the delicious food and attractive places but there they faces many issues in regarding
travelling and street food, hospitality also. The government has adopted effective strategies, Laws
and technologies for overcoming with these issues which is beneficial for both traveller and
Thailand market (Weaver and et. al., 2017).

REFERENCES
Books and Journals
Baltescu, C. A., 2016. Culinary experiences as a key tourism attraction. Case Study: Brasov
County. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series
V, 9(2), p.107.
Bellia, and et. al., 2016. Street food and food safety: a driver for tourism?. Calitatea,.17(S1). p.20.
Chavarria and et.al., 2017. Understanding international tourists' attitudes towards street food in
Phuket, Thailand. Tourism Management Perspectives, 21, pp.66-73.
Henderson, J. C., 2017. Street food, hawkers and the Michelin Guide in Singapore. British Food
Journal, 119(4), pp.790-802.
Kim, and et. al.., 2018. How are food value video clips effective in promoting food tourism?
Generation Y versus non–Generation Y. Journal of Travel & Tourism Marketing, 35(3),
pp.377-393.
Samori, and et. al., 2016. Current trends on Halal tourism: Cases on selected Asian
countries. Tourism Management Perspectives, 19, pp.131-136.
Trafialek, and et. al., 2018. Street food vendors’ hygienic practices in some Asian and EU
countries–A survey. Food control, 85, pp.212-222.
Truong, V. D., 2018. Tourism, poverty alleviation, and the informal economy: the street vendors of
Hanoi, Vietnam. Tourism Recreation Research, 43(1), pp.52-67.
Tsai, C .T. S. and Wang, Y. C., 2017. Experiential value in branding food tourism. Journal of
Destination Marketing & Management. 6(1). pp.56-65.
Weaver, and et. al., 2017. Cultural connectedness and visitor segmentation in diaspora Chinese
tourism. Tourism Management, 63, pp.302-314.