Investigating Media's Influence on Stroke Awareness & Healthcare

This report examines contemporary issues in health and social care, focusing on stroke awareness and the impact of media coverage on public attitudes and behavior. It investigates how information about stroke reaches the public domain through various media sources, including printed media, television, radio, and newer technologies. The report analyzes the influence of media campaigns, such as the 'Act FAST' campaign in the UK, on increasing emergency stroke calls and improving public knowledge of stroke symptoms and prevention. Furthermore, it explores different perspectives on stroke from reliable sources and evaluates how these perspectives have changed over time, impacting healthcare practices and provisions. The study concludes by assessing the potential outcomes of contemporary thinking on health and social care services, emphasizing the importance of continued awareness and improved healthcare responses to stroke.

Contemporary Issues in Health and
Social Care

Table of content
Introduction......................................................................................................................................3
Task 1: Individual PowerPoint presentation of media portfolio.....................................................4
Learning Outcomes covered: L01 (1.1, 1.2, 1.3) and LO2 (2.1,2.2 )..............................................4
1. How does information relating to health and social care reach the public domain?...................4
2. What sources of media have been used to disseminate information relating to your chosen
health and social care area/issue (Stroke)?......................................................................................4
3. What impact or influence, if any, has the different media coverage on your Health and Social
care area or issue had on the attitudes, thoughts and behaviour of people?....................................4
Task 2: Research report.................................................................................................................13
Learning Outcomes covered: L03 (3.1, 3.2, 3.3, and 3.4) and LO4 (4.1, 4.2, and 4.3)................13
1. The different perspectives relating to issue chosen in Task 1 (STROKE) from reliable sources.
.......................................................................................................................................................13
2. An analysis of how different perspectives on the specific health and social care area/issue
(STROKE) have changed over time and how that has impacted practice and provisions locally.14
3. An evaluation of the impact and possible outcomes of contemporary thinking on health and
social care provisions and services................................................................................................15
Conclusion.....................................................................................................................................17
Reference list.................................................................................................................................18

Introduction
Health and social care can be defined as the services that are related to the health of the people
by the social care providers. This term used to refer the whole infrastructure of the healthcare
sector. This study will be focusing on how the information of health and social care will be
spread to the people of the world and get them educated about the different issues like stroke.
Moreover, this study will also focus on how the different issues of public related to the health
and social care can be presented by different media platforms. The study will also help to
understand how to carry out the research into different perspectives in relating to the public
health and social care. Lastly, this study will shed light on the influence of contemporary
perspective on the health and social care issues and on the development of the services.

Task 1: Individual PowerPoint presentation of media portfolio
Learning Outcomes covered: L01 (1.1, 1.2, 1.3) and LO2 (2.1,2.2 )
1. How does information relating to health and social care reach the public domain?
2. What sources of media have been used to disseminate information relating to your
chosen health and social care area/issue (Stroke)?
3. What impact or influence, if any, has the different media coverage on your Health and
Social care area or issue had on the attitudes, thoughts and behaviour of people?

The public can become aware of the health and social care information in many ways. It is very
important to spread the information about the different social issues as this helps the people to
spot the symptoms before hand and thus, can either make emergency calls or take a first aid to
save their lives. The first way is by using printed media. Newspapers have nowadays become
very handy for the government as well as many health organizations to spread the knowledge of
different issues, especially the alarming rate of strokes in the modern day world. There are many
magazines that have been published related to health and social care, and some of the magazine
companies are even publishing monthly articles about the fitness of people and how it can be
maintained (Flynn et al., 2014). There are other ways through which the public can be educated
about the alarming rate of strokes and other diseases are through publication of leaflets,
billboards, brochures and journal about the issues and how these can be eradicated. Different
heath organizations can take the help of different publishing companies to promote the ideas and
information with the publication of certain journals, booklets and books.
The television has become a wide medium for broadcasting certain news about the different
issues that are rising (for our case it is Stroke) as this is such a medium that is mostly used and
thus tell the people how to deal with the sicknesses in that time. The first aid information can
also be spread through different programs conducted or even the government of a company can
make a new fitness channels that would spread the news and information and keep the people
updated (Mellon et al., 2014). Radio, though have become an obsolete medium, can be used to
spread the news through frequent broadcasts between the shows or songs played. Even the
government of the company issue such an act in which the cinemas or media videos cannot
promote anything that is not good for health. In this globalised world, the newer technologies can
be used to spread the information about different issues and information. Technologies like
mobile phones, tablets, iPods, e-books etc have become a powerful medium for influencing
people to stay fit and take steps to eradicate bad habits that can be a bane for the health.
Other than the different mass media platforms, the information can be spread among the public
with the help of verbal communication. The different schools and colleges must conduct
different activities on health and social care (Hundt and Chen, 2017). Lectures and educational
conferences must be provided to the students so that these people can be aware and can take
steps to eradicate the different issues that the peoples are facing. Even different educational

organizations must conduct different meetings and conferences for the public so that the people
can become aware and stay fit. Social circles and family gatherings can be use to spread the
knowledge through discussions, debates and gossips.
Stroke has been at a rising stage and is alarming an large number of people in the world. Thus,
different steps have been taken by different organizations to distribute the knowledge of Stroke,
why it happens, how this can be stopped and what to do if you have a stroke. In UK, the national
television have broadcasted many documentary programs, daily news and different television
advertisements relating to strokes. The department of Health, UK have broadcasted a TV
advertising campaign for the awareness of strokes and its causes. Even the different ways to deal
with strokes have been shown with the help of different graphic images and
presentations(www.nhs.uk, 2018). The advertisement have detailed information about the
symptoms of Stroke and how this can be spotted early, and consequently helped the public to be
aware of the different causes and remedies of stroke, thus enabling these people to respond faster
and save their lives (Mellon et al., 2015). This has resulted in a positive effect on the public,
there was a rise in the number of emergency stroke calls by 25%, and consequently, there was
less people suffering from strokes.
The Stroke Association of UK have taken a “Step out” campaign in which the stroke patients
have taken a walk altogether and attended a session on how to keep safe and avoid strokes. These
people were taught about the different symptoms and the first aids that can be used if anybody is
affected(www.gov.uk, 2018)
. Even the BBC have made different documentary projects like “Make Yourself Aware” and
“Study on Strokes”, and this have been conducted with many stroke patients so that these people
didn’t face the same problem again (News.bbc.co.uk, 2018). BBC also broadcasted stroke news
for the weekends in the year 2012. There was a 55% boost in emergency calls for strokes ever
since the TV campaign was broadcasted, and the total number of patients also decreased by 15%
(data based on Govt. Hospitals).
According to Stroke Association, 2018, the BioMed Central Ltd Study was ethically approval by
NHS Sunderland Research Ethics Committee and was the foremost solemn study conducted to

calculate public response and impact on attitude, awareness and reaction, during the ‘Act FAST’
Stroke advertising campaign shown on TV (Apr 2009 – January 2010).
The London Times and the Guardian have published many articles about strokes and how this
can be eradicated. With the help of the Stroke Association of UK the newspaper companies, have
offered free gatherings for the stroke patients (Mellon et al., 2015). The newspapers have
published articles based on fitness and diets for stroke patients and the contacts of different
hospitals in case of emergencies.
Due to the media, approaches there was many difference noticed in the thoughts and behaviors of
the people. Not only the stroke patients, but also the old people and the health-conscious
youngsters have also taken part in these campaigns. A huge change has been noticed for
emergency-calls related to strokes after the campaign “ACT FAST” and there was a huge
decrease for patients. With the help of television, the information was spread to a large number
of people all over the world. After these campaigns, the patients have started to act fast in case of
emergencies and have stopped to neglect any symptoms of stroke. These people did not follow
any rules and regulations and used to neglect the strongest symptoms of heart attacks. Many of
the participants have expressed positive views that the campaign have helped them to gain a
better and secured. It has also been noticed that many people were not aware of the modern
technology, and did not know much about the emergency approaches and hospitals nearby
(Wolters et al., 2015.).
The campaigns of the Stroke Association of UK have helped the patients to get a better overview
of what stroke is and how this can be avoided. After these detailed studies, the people knew the
reasons and causes for strokes and had started to avoid such food or acts that results in strokes of
patients. Moreover, these campaigns provided the patients with different emergency approaches
and first aids, which have helped the people to be safe and avoid a higher risk form strokes. Even
different diet plans and exercises have been devised for the patients and many of such patients
had started to use these diet plans to stay safe. There were positive review of the clinicians that
there was a decerase in the level of strokes and many people has become aware of the sickness
and have become health conscious so that these people do not face any other sicknesses in the
future. It was also noticed that the relatives of the patients knew the different symptoms of
strokes and these people knew what to do to save the patients from collapsing. After the

campaigns, the health organizations have also started to develop and act faster in case of a stroke
and have introduced many ambulances with advanced technology so that there is no waste of
time (Ravi et al., 2017). This study has not only helped the people to gain the knowledge of
strokes but also of other issues that can come to the lives of these people. Different plans and
rules have been devised for the patients so that these people do not face any future issues and
stay fit and safe.
There was an overall increase in the number of clinics, which have started to deal with strokes.
Almost 30 care-organizations have popped up and there were many other campaigns that were
conducted to spread the knowledge of other sicknesses as well. Patient with low income levels
were helped with regular free health checkups and care. After these campaigns, Strokes were
regarded as one of the most serious sicknesses that caused the death of people and the people
were aware of the products, foods and actions that caused this sickness.
The main aim of the ‘Act FAST’ campaign was to raise awareness of stroke symptoms with an
emphasis specifically targeted at responding by making 999 emergency calls, which was
achieved but would need repeat exposure to remain successful.