Project Plan for a Specialized Stroke Rehabilitation Clinic in London

This project plan outlines the establishment of a specialized stroke rehabilitation clinic in London. It details the project's aim, background, and rationale, emphasizing the importance of stroke rehabilitation for patient recovery and improved quality of life. The plan covers intended project objectives, including short, medium, and long-term goals, such as providing comprehensive training, increasing service efficiency, and enhancing patient loyalty. The objectives are designed to be SMART (Specific, Measurable, Attainable, Relevant, and Time-bound). The plan also outlines intended project outcomes, focusing on short-term achievements like patient relief and increased customer sales, while also detailing the clinic's commitment to providing 24/7 services, nutrition classes, and support for patients and caregivers. The project aims to provide specialized programs and a patient-focused recovery approach, addressing the diverse needs of stroke survivors through a multidisciplinary team and family-oriented programs.

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 Part-1:- Project Plan:
SERVICE DEVELOPMENT PROJECT
Establishing a new specialised Clinic for Stroke Rehabilitation
 Aim of the Project
The project aim is to establish a new specialized clinic for Stroke Rehabilitation centre
in London.
 Background:
Stroke rehabilitation centres offers various program to give patient the strength and abilities
or skills that is necessary in their transformational that is why stroke rehabilitation is one of
the most important form of recovery for many patient or for many stroke survivors. Stroke
rehabilitation programs offers many intensive physical and mentally therapy, occupational
therapy and speech therapy to provide their patients the strength and ability or sense of
knowledge as in respect of the highest section of the operations (Adeoye and et.al., 2019).
It is a place to heal the soul of the patient in a positive surroundings by providing customized
treatments of procedural to help their patient to put their efficiency of function with
effectively. Stroke rehabilitation centres provides adequate grooming activities to amended,
adaptability and coordination to develop their sense of knowledge. Physical therapy and
mental therapy are the fluent way for patient to reduce the irregularity and hence it may
happen by improving their personal activities on regular basis or daily basis. At globally, over
14 million people suffer a stroke every year, it is the second largest leading reason of death
and for the age group of 45 to 60 years. Stroke physical therapy is the sectional term for them
to set the objective to help their patient as to cure them with the effect of the stroke as which

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it damages the brain that can be more significant that helps the stroke survivor to achieve
their task to set it possibly and have long term result. Rehabilitation centres staff faculty like
doctors and nurses or therapists help the patient to perform the progressively as in a more
suitable way (Cohen and et.al., 2016). They also help them in managing such task like toilet,
bathing, dressing and many more the list will continue.
Rationale: The project topic chosen for this research is establishment of new specialised
clinic for stroke rehabilitation. The main objective of stroke rehabilitation clinic is to help
individuals to learn skills which they have lost at the time of stroke. The new clinic will
provide stroke rehabilitation to people of London and help them in regaining independence as
well as improving quality of life.
Drivers:
The drivers for building stroke rehabilitation is that this clinic will provide good service to
people. Strokes change the way in which people are going to live their life in future. That is
why it is very important to provide those proper facilities and service that will help them to
manage the daily work life activities. The new clinic will provide stroke speciality program at
London. This will be a unique and patient focused recovery program. There are different
reasons for a person to have strokes, this includes blood clot or bleeding in the brain. This can
affect independence of an individual because of changes in communication, mobility,
memory, vision and coordination. In this clinic, dedicated treatments are provided to people.
This includes rehabilitation doctors, certified rehabilitation nurses and specialised therapists.
The new clinic will have skilled doctors who can manage different cases of stroke. The new
clinic will provide special service for patients (English, Hillier and Lynch, 2017). There are
different functional levels which receives comprehensive interdisciplinary care which targets
personalised patients and family goals. There are different family oriented programs
organised in this clinic which will develop and execute individual treatment plan for
addressing behavioural, cognitive, social interaction while working for attaining realistic
vocational, educational and leisure goals. There will also be patient treatment team provided
to stroke patients. This clinic will provide you physical medicine and rehabilitation physician,
certified rehabilitation nurse, physical, occupational and speech language pathologists. Proper
diet will be planned for all patients. This will help to manage the process of making people

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confident after stroke.
Support for caregivers and patients – There is a neuron support group for caregivers and
patients who have faced stroke or brain injury. All services will be provided 24X7.
Vulnerable individuals will be provided free service and support system by this clinic.
Nutrition class – There will be a nutrition class provided as a service in which registered
dietician provides help. Nutritional education is provided to individuals for managing the
individual’s level of all nutrition within body. In this class, people will be provided with diet
chart according to need of their body (Hebert and et.al., 2016).
Impatient rehabilitation referral information – Stroke referrals are provided acceptance based
upon specific needs and requirements. This rehabilitation centre will provide a 24X7 guide to
all individuals. An online service will also be provided in which suggestions and therapies are
provided through online calls. There is need to provide effective care to people by using this
rehabilitation centre.

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 Intended Project Objectives:
For completing this project some of the major objectives are chosen in terms to established
new business and make some distinctive approach. One of the main significant objective to
establish that business is to provide a long term support and reference to situation after
discharging patients. The main objective of the hospital is to have some goal which are
oriented towards patients. Second main objective of the clinic is to provide some multi-
professional training or services at the level of need and disability of patients. For this the
owner have to recruit some staff which are able to work as neurologist, general physician,
family medical doctor, and many more type of services can be provided to serve patients who
are suffering from stroke rehabilitation. These objectives are helpful for me in order to
complete my clinic aim. Furthermore it is helpful in maintaining the growth and success in
clinic by providing relevant services and training programmes which are related to the stroke
patients and helpful for them to make fast recovery (Langhorne, Baylan and Trialists, 2017).
While making objectives either small, medium or long term objective it is necessary to work
on objective first and then implement on the daily operations. It help the employees to stay
motivated with the clinic operations and try to achieve the targets which are assigned by
clinic administrative team.
 Short term (3 to 4 weeks)
 Having a support of some behind us is very important as this will help the individual and
the person to have strong belief. With the help of a local sponsor the rehab centre will
easily be able to make sure that their working are done smoothly.
 The local sponsor will also be able to get them the patients that are in need of the rehab as
in this centre they will be getting better treatment then the treatment they are getting in
the hospital. With the help of the local support they will also be able to achieve their short
term goals easily and they will able to make long term goals also.
 These short term objective are helpful for clinic to work in an effective manner and
provide an ethical guidelines to their patients who are suffering from rehabilitation.
 To provide training in the clinic for nurses and staff for improving their efficiency.
 To increase the efficiency of services with increasing nursing staff, to increase 10%

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efficiency by the end of 2nd month project.
 Medium term (5 to 6weeks)
 With the help of medium term plan, it is seems that patients must be feel safe and
attractive in order to compline with the clinic. When it comes to stroke rehabilitation
centre clinic, their main intend must be provide a permanent solution to their clients.
So that they should visit to the hospital clinic.
 Furthermore, for improving the condition of clinic, I should develop and train my
staff in order to increase the services of my clinic at valuable rate. With the help of
medium term planning it is very important to make some high objectives which are
easy to achieve and give motivation in their employees to retain the objectives (Laver
and et.al., 2017).
 Long term objective are not same as short term objective as they are very intend in
nature and they are work as an implement to make some major policies and procedure
where their short-term problems and objective are not recur and have to make some
long term objectives.
 To increase the sufficient resources to increase the fund of 1WTE band within 2
months.
 To provide the knowledge and campaign for increasing the outcome of competencies
in market, within 1.5 month of budget.
 Long term (8 to 9 weeks)
 Here, most of the businesses are needed to solve the problems which are related to the
solution of permanent and helpful in reaching the lifelong targets.
 For this clinic, I try to start some daily activities, which are helpful and feel supportive to
clients in order to implement the basic health care check-up. Furthermore, I try to provide
some general knowledge which are related to the concept of stroke and its treatment in
patients.
 A new team is organised in order to make some recommendations which are related to the

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patients and provide them a general gait, balance and mobility chart which gives them a
new and supportive for health problems.
 To increase the loyalty in customer while providing best services related to stroke
rehabilitation, within next 3-4 months.
S A goal must be specific, means the goal should have some clear and high-
specific endpoint which are suitable for the aspect. It means the goal doesn’t
too vague which show some uncertainty in the business plan. For this clinic,
the objective is to make give a proper knowledge related to stroke in patients.
M While making a smart objective it is defined that, when it is measurable,
means easy to identify and compare with the objective planned and
implemented plan. In this project, the needed objective is measurable by
evaluating the patient’s performance and their knowledge.
A Of course, the objective must be attainable means that must not be too
ambitious which to implement the goal that will be met in the future. This will
create a sap at your motivation in both the circumstances in present and in
future. The goal for making successful clinic, is attainable in order to make
some definite objectives.
R The goal which are chosen by the clinic is must be relevant to directly, so for
this the goal which is made for the growth of clinic as it will support the high
opportunities in clinic in order to make attract more and more stroke
rehabilitation patients.
T Finally, to set an objective one most important thing is to set a time period
with that the objective are clearly able to set and attain in future. In this project
the desired set target and objective have set targets within the time period of
one year. Within a year the patients of the clinic are able to understand more
about stroke and have some major therapies which help them to recover fast.

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 Intended Project Outcomes:
 Short term:
 While it comes to outcome, it is seems that the short term goals which are setting up in
starting for project is accomplished. And the outcomes make a clear result that the owner
of business, are able to start their clinic and compete all their desired goals (Prescott and
Angus, 2018).
 The short term objective is to make some relief for the local patients who are searching a
rehab which are nearby to their area and qualitative in life also.
 By setting a clinic in the area, create a support to the clients and patients for solving their
stroke issues in easy basis.
 Increase the sales and number of customer who are facing this problem and found their
solution in the clinic.
 This will support the clinic sales and make a strong competitor for the other clinics.
 Medium term:
 The medium term goals are more significant then, short term. So the outcomes which are
achieved in clinic establishment, is provide large impact as compare to the short term
outcomes.
 As the short term outcomes help the patients to support the clients and helpful for the
inspective nature. While providing large number of therapies and services to the clients
are helpful for suggesting and making a strong trust in patients towards the clinic. The
medium term objective of clinic is to solve the problems of their patients in Permanente
way and support them by providing necessary therapies and medicines.
 Multitasking doctors who are giving their best in order to maintain a supportive goals
and objectives of clinic.
 This will help the clinic members to work in an organised and effective work
environment which is suitable for the clients.

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 Furthermore with the help of providing proper training and use supportive knowledge is
to make high level of motivation in their clinical staff
 Long term:
 Long term objective are take time to implement in daily life. The long term objective of
this clinic is to provide some major training and programmes which gives clients basic
knowledge which help them to understand more about their stroke and how the ways by
which they can easily procure during the stroke period (Tenforde and et.al., 2017).
 The long term impact will make in future and comes in the result as successful growth of
clinic and provide relevant competition in the market. With the help of using smart
technologies and innovative motive theory it is suggested to work in an significant
manner and provide a supportive relevant idea with proper diet plan which are helpful for
them in order to make some successful and constructive in nature.
 Long term outcomes of the clinic actually help their staff to feel motivated and support
them in order to make some high profile activities and make some attractive action which
help the patients to choose this clinic rather than others.
 To observe the growth in career as well for the individual with respect to the team and its
growth.
 Observing long term impact on the health of patients who are suffering from the stroke.
 Identifying Strength and Weaknesses:
 Reason for Choosing SWOT analysis:
A swot analysis is the simple and easy to find out the business, strength, weakness,
opportunities and threats that must be face by the companies or businesses in making
business plan and implement that in market. With the help of SWOT analysis, a small or
medium or even large business can know about their strength and opportunities which affect
the market and threats and weakness which may create major problems while establishing
business. It is an internal process which evaluate on the basis of internal factors of business.
Whereas the pestle is used in order to make external strategies and use for evaluating the
outside business operation’s and factors which affect the growth of business due to some

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outside factors (Prescott, Fleming and Doig, 2018). Pestle include Political, legal,
environmental, social, technological, economical and legal factors. This report is based on
small business plan which actually help to establish a clinic for the stroke rehabilitations. So
for this swot is enough and helpful to achieve their growth, as it make some internal and
external both evaluation and help the owner to make decision regarding the business plan and
the strategies which they should adopt in order to implement their policies and growth of new
business in market. Swot is easy to create and analyses by the business administrative.
 SWOT Analysis:
Strength Weakness
 They are the major strength of the clinic
as they are providing some relevant and
informative information for their clients
and customers.
 They are providing their services at low
cost which are helping them in order to
make strong competitive advantage in
market.
 With the help of smart technologies
advantages and some innovative
technologies are helpful for them to
sustain their clients and supportive
attraction in market.
 They have some expertise staff who
make creative and local approaches and
experience physician with central
location are helpful for them to make
high approach.
 They have special expertise doctors with
 Due to some uncertain funds and
lack of support, they are not
provide resources which they
actually want to provide.
 Another weakness which are face
by the clinic is not having the
adequate staff for management
team.
 They have major experts in
doctorate field. But they have lack
of support in staff who are good in
team leading and management in
clinic for the growth of business in
market.
 Due to the absence of
management staff, in clinic they
are not provide relevant support
and management in their clinic in
between staff and patients list.

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some multi-talent doctors.
 I have enough fund for making the clinic
and expertise knowledge.
 Effective and efficient resources.
Opportunity Threat
 The use of advancement technology
and upgraded information is very
helpful and affirmative for the future
and support the clinic objectives.
 In the market where the start-up is
established for the clinic, had
already lots of support and
competitive advantage. While giving
tough competition it is clear in order
to make some relevant idea for the
business (Soelberg Sorensen and
et.al., 2019).
 With the help of providing relevant
information, the attraction of all
patients who are suffering from this
diseases will be come over there and
try to find their solution of all the
problem at a single place.
 New market will create an obvious
culture and circumstances which are
helpful and supportive in nature for
clients and helpful in expanding
 The most important threat which
are occur in the market is to work
in new and implemented way and
increased the competition in
market. Which will create an
unwanted hurdle in the growth of
the business plan.
 Due to major health related
policies and insurance plans
people are shift their concentration
power to different site and they are
not interested in seeking some
information related to health.
 Due to some adverse government
policies it seems difficult to set the
target and slowdown the economic
pressure in business which make
an impact with slowing down the
growth of business.
 The support of government must
not be provided in a right manner.

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business.
 With having some experience staff it
is helpful to complete in market and
work in an ease environment.
 Time pressure can lead to make an
abstract while completing the
work.
 Broad Overview of Project Plan:
 Practical Steps:-
Project Outcomes Issue (s) Strategy Tactics Evaluative Ideas
All the staff and
administrative
employees are well
trained in order to
complete the
services which are
arises by customers.
Most of the staff
are come from
different fields
and culture. The
time which are
associated for
training is quite
low.
Use different
type of
policies and
strategies
which are
related to the
time and
management
policies.
One of the major
tactic in clinic is
to provide some
major
information and
communicate
with that to all.
Make team
meetings in order
to complete the
goals and
training sessions.
Provide a supportive
documents which make
clear picture regarding
policies.
Providing therapies
to customers.
Customer’s
immobility
nature and no
interest in
knowing about
diseases.
With some
major and
innovative
ideas and
techniques
provide
Among different
tactic it seems
difficult to
provide
knowledge to
different kind of
With the help of some
regular reviews and
monitoring different
outcomes from clients
and customer of clinic.

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information. patients at a
same time.
Provide
communication
knowledge in staff
Different type of
people have
different known
languages which
are quite
difficult to
manage.
With the help
of training.
Provide one to
one session and
circulate the key
messages via
different means
of transport.
Critically evaluate
different type of
behaviour and methods
in staff members.
Rehabilitation this is a part of treatment, this process is very helpful in bringing peoples back to
life those are suffering from stroke. In accordance to studies there are number of peoples who
are stroke survivors, they do not need many rehabilitation services rather than this, they need a
service on individual level for example speech therapy or physical therapy on regular basis.
There are several approaches to stroke rehabilitation which are provide specific services to stroke
patients are mentioned below;
 Treadmill training – training is one of the function which would improve aerobic
functions. This training complete the practice of gait cycle, as well as this enhance aerobic
fitness.
 Motor skilled exercises-motor skill exercises are practised because this optimises person's
coordination and muscle strength.
 Mobility training - There are number mobility trainings are given which includes
wheelchair, ankle brace, walker and canes. In this training ankle brace could be stabilized and
this might support body and with the help of this person could learn to walk.
 Motion therapy – There are certain treatments and exercises which could ease spasticity
and helps in recovering of range of motion.