Innovation and Entrepreneurship Report: Strong Motor Limited Analysis

This report analyzes Strong Motor Limited, a company specializing in customized vehicles, operating in East Tamaki. It explores the company's innovative approach, focusing on both incremental and disruptive innovation. The report examines the application of the 4Ps of innovation and includes a stakeholder analysis to understand customer needs and market dynamics. Furthermore, it delves into the Blue Ocean Strategy, offering insights into market positioning and competitive advantages. The report also covers Porter's Generic Strategies, providing a comprehensive overview of Strong Motor Limited's strategic framework. It highlights the company's aim to increase its customer base and revenue through customized products and services, leveraging the opportunities presented by the internet-based market. The report concludes with references to relevant academic literature.

• Base in East Tamaki.
• Sells high quality
vehicles.
• Ideal for all people with
different tastes and
having different budget
• Customized products
are made to fulfill the
demands of the
customers.
Strong Motor Limited

Field
• Customization
• Re-modeling old cars
• Provide a reasonable price for the customers
• Provide all kinds of benefits related to cars under one
roof.
• cost-effective
• In order to boost revenue
• Increase the customer base

Background
• Monopoly in the market, as this is a new concept in
Auckland.
• To provide customized items according to the needs of
the customers.
• Currently, internet based life gives a huge opportunity
to the company and the customers to increase sales.
• Pitching of the new idea.

Innovation
• Part of entrepreneurial process
• It is an optional thing for the
company
• It is a multi-dimensional concept.
Type of
Innovation
Incremental Disruptive

Incremental Innovation
•Immediate gains
•Develop customer loyalty
• Steady improvements
• Helps in creative replication by adapting the
old products
• Helps in improving the old products, in this
case the old cars.
• Combines old products and new products for
forming a customized one

Disruptive Innovation
• Based on the disruptive
technologies
• Create new markets
• high profit margin
• The services or the
performances are packed into
products for customer
satisfaction.
• Makes the work easier and
simpler.
• Helps in removing barriers for
consumption.

4P innovation
mix
Innova
tion
Paradi
gm
Produc
t
Positio
n
Proces
s

Stakeholder Analysis
• This technique will help
Strong Motor Limited to
identify and analyze the
requirements of the
customers.
• Helps in identifying the
main stakeholders of
various levels and also in
understanding their role,
relative power and their
desire to participate in
the activities of the
organization.
• It is a key project
management skill.

Stakeholders
Primary
stakeholders
• internal
stakeholders
which includes the
stockholders,
customers,
suppliers,
creditors,
investors,
government,
owners, financers
and employees.
Secondary
stakeholders
• External
stakeholders which
include the
business support
groups, media,
activist groups,
communities,
competitors, NGOs
and the general
public.

Blue Ocean Strategy
• This Blue Ocean strategy is a diagnostic strategy for
building the business.
• It will help in understanding the current trend of the
market
• It help in understanding the current scenario of the
competitors.
• It will help in understanding the various services,
products and delivery systems which is available in the
market.
• It also helps in understanding the competitive offering
to the market

Four Action Framework
Elimin
ate
Raise
Create
Reduc
e