Victoria University: Design Thinking Case Study - BCO6185

This project presents a Design Thinking case study undertaken by a student group for Victoria University (VU), focusing on enhancing the student experience within the university's foyer. The assignment required the application of Design Thinking principles to develop prototypes addressing specific user needs. The group conducted interviews and observations to understand student experiences, particularly focusing on issues with vending machines, swim class registration, and canteen congestion. The project details the development of personas, user needs, and pain points. The project proposes a vending machine app and a swim class registration app to improve these services. The final prototype involved a vending machine app using barcode and Bluetooth technology, allowing cashless payment and item selection. The project highlights key learnings, improvements, and testing results, offering insights into the practical application of Design Thinking to create user-centric solutions. The assignment is available on Desklib, a platform offering AI-based study tools and past assignments.

Team#14
SoftSeas

Tell us about your own experience at leve
VU
The experience is good, I have been able to cop up with activities
going on at university. I have enjoyed all areas of the university from
the field, gym, swimming, library and the canteen. The Interaction
with fellow student is great

Tell us about your Interviews
Before interview
• It was a long process
identifying some
volunteer.
• We identified fresh
student from university
who helped us conduct
our research.
On interview
• We received feedbacks
from our interviewer
regarding the
university.
• Some student seemed
to be frustrated with
the swim class
registration process.
Registration use the
manual process which
is time wasting.
After interview
• All volunteers were
happy with how we
conducted our
interviews.
• Most of them were
happy with the idea
we had.
• Others went further
ahead to share there
thoughts and even
giving us more ideas
on how to improve the
university

Feedbacks from interview
Swim class
The swim class
registration method is
time consuming as the
university use manual
process for registration.
Canteen
The congestion at canteen
is unbearable and the
university should come up
with a way to solve the
issue.
Vending machine
vending machines focus on
collecting money,
providing change and
dispensing products.
Below are feedbacks we received from our interviewer regarding the place
where the university need to do some changes.

1st Persona
About
Age – 20 years
Gender – male
Like swimming
Alberto
student
Main goals
• To practice hard and become one of the best swimmer in the country.
• He want to participate on Olympics game and win a medal for his country.
• He want to represent his school to national level.
NEEDS
A simple method that students can
use to register for swim class.
A well laid down schedule for swim
students.
Frustrations
Students congesting at swim pool

Finding I think…
Swim pool can have its
own system.
The system can make the
work easier
I say…
The pool is in good
condition; The
Trainers are
awesome;
I feel...
Manual registration
system is boring.
Sorry for new comers
who want to register
for swim class
I do...
Visit the pool everyday.
Enjoy using the pool

2nd Persona
About
Age – 19 years
Gender – Female
Dancing
Letu
student
Main goals
• She want to know the items contained in the vendor before she can even
pay for it.
• She want to use a cashless payment option
NEEDS
• Cashless payment method
• An app to list items available in
the machine.
Frustrations
• Coins get stuck on the machine.
• Not getting the item she want
from vendor.

Finding I think…
What can happen if
money get stuck.
Use another option of
buying items
I say
The machine is
available 24 hours. It
is easy to use.
I feel...
Frustrated when money got
stuck.
Sad when I don’t get what I
want.
Happy when everything is
right
I do...
Enter money.
Search for items.
Choose the desired item

Individual POVs
• [USER] Letu, a 19
years old accounting
student and regular
user of vending
machines, [NEED]
needs a cashless
payment method
[INSIGHT] to get the
best from the
vending machine and
to find the item they
need.
• [USER] Alberto, a
2o years old IT
student and
swimmer, [NEED]
good policies to
guide swimming
class and student
who swim for fun.
• [USER] Muhad, new
student at VU want
to register for swim
class, He is shy to go
for a registration
form at reception.
[insight] He need a
swim registration
app that can assist
student to register

Final POV
• Moses an athlete student get frustrated when he want to get a drink from
machine and not founding the favorite drink. He needs an app that she can use to
view all items in the vendor machine.
• Voting was done to determine the VOP with more weight
• The VOP will solve the issue concerned with the Vendor machine.
How you decide on this final version

Swim App Prototype.