Factors Influencing Global Students to Choose the IMS MBA Program

This report analyzes the factors influencing students around the world to choose the Institute of Management Studies (IMS) for their MBA program. The study, conducted by a student, involved a survey of 233 students, examining factors such as specialization offered, brand reputation, alumni references, co-curricular activities, and financial aid. The research employed hypothesis testing and mean analysis to identify the most significant factors influencing student decisions. The findings revealed that specialization offered was the most influential factor, while co-curricular activities had less impact. Alumni orientation and loan availability also played significant roles. The study concludes with recommendations based on the analysis, emphasizing the importance of specialization and alumni engagement in attracting students. This assignment is available on Desklib, a platform providing AI-based study tools and resources for students, including past papers and solved assignments to aid in their studies.

Factors that Influences Students around the World
to join Institute of Management Studies (IMS)
By
(Name of Student)
(Institutional Affiliation)
(Date of Submission)

Table of Contents
Executive summary...................................................................................................................................2
Introduction...............................................................................................................................................2
Objective of the study............................................................................................................................2
Methodology..............................................................................................................................................2
Research Design, Participants, Data Collection and Procedure........................................................2
Discussion...................................................................................................................................................3
Limitation of the Study.........................................................................................................................3
Conclusion..................................................................................................................................................3
References..................................................................................................................................................3
Executive summary
According to Carlsen & Willis 2017, education is deemed to be one of the basic necessity for
humans. Institute of Management Studies (IMS) offers MBA course with specialisation in
various streams and is ranked in top 20 business schools in Australia. This study aims at
analyzing factors that influences on the decision of students around the world to join Institute of
Management Studies (IMS). In this study and research, the questionnaire was developed in such
a way as to incorporate all the issues and factors that may impress students around the world to
join Institute of Management Studies to pursue MBA programs. They include factors such as;
specialisation offered, alumni orientation, education loans for MBA, establishment history, co
curriculum activities, personal growth and development, management forums, alumni references,
surveys placement orientation, brand names and related variables. A sample of 300 participants
(students) enrolled in IMS were selected to participate in the survey. The data was analyzed

using SPSS version 25 to identify the factors which were considered as the most important ones
for opting IMS by most of students around the world besides the factors that influenced them to
make a decision to pursue MBA education. Based on the results, it was found that specialization
offered was the most influencing factor considered by most of the students around the world to
choose IMS F for the enrolments in MBA programs in Australia.
Introduction
According to many scholars, a person without education is deemed to be like a boat with
no rudder and in the modern world it is gaining prime importance in most of competitive
scenarios. Business courses are the most recommended and favorite professional choices
amongst the youth in the world today (Coates, James & Baldwin, 2015). This has been so due to
numerous advantages that the program offers and several Universities and management institutes
in the world are coming up in many sections of the world. There exist many colleges and
institutions offering MBA and business programs in Australia which offer both part and full time
business business courses. Long distance learning students, online students and part time
management students have been gaining and developing interest in enrolling at IMS to pursue
MBA programs and other business courses. In relation to the expanding demands of many
organisations for world class managers, several institutes in Australia that offers MBA and
business programs have also mushroomed in the past few years. The MBA is one of the most
well-known postgraduate degrees (Lakhan & Jhunjhunwala, 2018). Masters in business
administration is mainly designed to help the holders who have decided to work in the field of
management and business to acquire and gain much skills and knowledge by giving them
managerial techniques needed on the respective management and business fields. MBA comprise
of more than 30 units with several disciplines such human resource management, accounting,

finance, procurement and marketing. Coates, James & Baldwin (2015) suggests that the MBA
program should be shifted from providing knowledge to relating knowledge in real world
circumstances. According to Neumann (2015), the value that is supplementary for MBA holders
once after completion of the program stems from higher knowledge, higher earning potential and
recognition status in the society. Consequently, alumna MBA and business graduates forms the
the basis for governance and management in the cumulative difficult and indeterminate economy
(Nolen, 2013).
Statement of Problem
In recent past many and several learners who are selecting different programs are very
conscious concerning choosing of the Institute of Management Studies. This is because many
students have been opting for IMS which of late, have been reputable in the education sector in
Australia by offering good courses in relation to business and MBA programs. As a result of this
therefore, there exist a need to determine the main factors which influences the selection of
students around the world to join Institute of Management Studies (IMS).
Objective of the study
In this study, the main aim is to analyse how the identified factors influences the decision of
students around the world to join Institute of Management Studies (IMS) for both MBA and
business programs.
Methodology
Research Design, Participants, Data Collection and Procedure
A survey questionnaire was developed and distributed among first semester students in
IMS to carry out the study. The questionnaire contained close to 16 factors that were asked from

the students to record their preference using five-point scale with least important (1) to most
important (5). Out of the batch of 300 students, 233 students (164 Male; 69 Females) responded
to the survey resulting in the response rate being close to 77%. Responses of the said respondents
are given in Annexure I.
Data Analysis and Discussion
Hypothesis Testing
In regard to hypothesis testing, the following two hypotheses were stated and tested;
Hypothesis one
Null hypothesis (Ho): There exist NO significant difference between specialization offered and
establishment history of IMS in selection of IMS by students.
Alternative hypothesis (H1): There exist significant difference between specialization offered
and establishment history of the student in selection of the IMS by students.
After performing the above hypothesis test, the value of F (calculated) was found to be greater
than F (table) value obtained: 2.91 > 2.51. This in this case, we need to reject Ho and conclude
that there exist a significant difference between specialization offered and establishment history
of the student in selection of IMS.
Hypothesis two
Null hypothesis (Ho): There is no significant difference between education loan to finance
MBA and value for money course of student in selection of IMS
Alternative hypothesis (H1): There is significant difference between education loan to finance
MBA and value for money course of student in choice of IMS.

After performing the above hypothesis test, the value of F (calculated) was found to be greater
than F (table) value obtained: 2.11 < 2.76. This in this case, we fail not to reject and assert that
there exist NO significant difference between educational loan to finance MBA and the value for
money course of student in the selection of IMS.
Means for Factors that determine selection of IMS
Table 1 below shows the means for factors that determine the selection of Institute of
Management Studies (IMS) by students around the world.
Table 1: Means for Influences that define decision of students to join IMS
Selection Related Factors Respective means scores
Specialisation offered 4.234
Brand 3.562
Alumni Reference 2.412
Industry Institute collaboration 1.331
Co-curricular Activities 3.432
Students Initiatives 1.245
Management forums 2.123
Surveys 2.134
Establishment history 1.234
Placement Orientation 2.561
Personal Growth and Development 2.141
Education loan to finance MBA 1.560

Based on the analysis as presented in the table above, specialisation offered was the main factors
as far as selection of IMS by students is concerned with a mean of 4.234. Co-curricular activities don’t
have that a lot have an impact on the time of selection of IMS. Optimistic phrase of mouth is
certainly one of the maximum inducing components in the choice of the IMS. Suggestions from
pals and own families have additionally had an effect on the choice decision. Based on gender
as a criterion, it was found that there exist no influence in regard to gender as far as
selection of IMS is concerned by students around the world.
Limitation of the Study
In this study, the main constraint of study was that unwillingness on the part of the participants to give the
precise informations and responses regarding the questions asked.
Conclusion
While selecting the institute, specialisation offered by IMS is the greatest influencing factors
among all the choosing factor. Based on the results, cocurricular activities do not have that much
impact at the time of collection of the Institute of Management Studies (IMS) by students.
Among all the alumni related factors, the orientation issues was the main and most impacting
factor at the time of selection of the IMS by many students both at national and international
levels. Also, availability of loans for MBA program is one of most prompting issue in the choice
of this institute. Recommendation from alumni also effect on the selection choice. Experience of
the faculty is the most influencing factor among the faculty related factors. Alumni orientation
and social networking has additional impact on selection.

References
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