Business Decision Making: Investigating Student Purchase Behaviour

This report examines the influence of multichannel strategies on the purchase behavior of students, utilizing both descriptive and quantitative research methodologies. The study, based on a sample of 60 respondents, reveals that 50% prefer online channels. Sales data from 2018 to 2020 indicates an increasing trend in profits. The research highlights the importance of effective decision-making in enhancing organizational performance. Recommendations include improving online services, payment options, and continuous product innovation to attract users. The report emphasizes the significance of adapting to current market trends and leveraging data for informed business decisions.

BUSINESS DECISION MAKING
Business Decision-Making helps in enhancing the
overall performance of the company. This poster
includes all the tools and techniques used to study
the impact of multichannel modes on purchase-
related behaviour of students.
The research project aims to analyse the underlying
factors affecting the purchase decisions made by
students in light of increasing popularity of online
shopping platforms over traditional shops and malls.
.
Introduction Trend line
Year Sales Profit
2018 180000 42000
2019 225000 45500
2020 250000 75000
 Research Methods including
descriptive, quantitative as well as
qualitative research have been used to
draw suitable conclusions for present
and future.
 These methods help in enhancing the
reliability and accuracy of data
collected.
 The research method includes
developing a questionnaire with a
sample of 60 respondents.
Q1 What channel do
you prefer while
shopping?
Street Shops 10
Online Stores 30
Malls 14
Supermarket 6
Total 60
Objectives
Research methodologies
Data interpretation
SuggestionFindings
 50% of respondents (30 out of 60) preferred
online channels to make a purchase.
 Sales projections for year 2018 to 2020 show
an increasing trend in profits. Customer
rationale regarding a purchase was able to be
drawn through this research
 The company should focus on providing
better online services including easy
payment and return options.
 To keep up with latest trends, company
should focus on continuous innovation of
its products to attract maximum users
engaged with online channels.
Conclusion
From this poster it can be concluded that effective decision-
making can increase future profits as well as enhance
performance of the organisation as a whole. Managers need
to make effective of tools and techniques to support their
decisions and generate better results in future forecasting.