Assessing Service Quality and Student Satisfaction at Lotus University

This report investigates student satisfaction with service quality at Lotus University. The study examines the relationship between service quality dimensions (tangibility, reliability, responsiveness, assurance, and empathy) and student satisfaction. The research employs a quantitative approach, utilizing a questionnaire based on the SERVQUAL model to gather data from students. The literature review explores the concepts of service quality and student satisfaction, highlighting their importance in higher education. The methodology section details the research design, questionnaire development, data collection methods, and data analysis techniques, including coefficient alpha, exploratory factor analysis, regression analysis, and One-Way ANOVA. The results and discussion section presents the findings and their implications for Lotus University, aiming to identify strengths and weaknesses in service delivery and provide recommendations for improvement. The report emphasizes the significance of service quality in enhancing student experience and institutional reputation.