Social Media Impact on Students: Research Proposal Analysis

This research proposal investigates student perspectives on social media, examining its impact, benefits, and drawbacks. The introduction provides background information, highlighting the increasing use of social media and its influence on various aspects of life. The research addresses the importance of the issue, including negative attitudes, religious bias, and mapping perceptions. The research questions focus on how social media impacts students, its potential drawbacks, and constructive usage. The methodology includes positivism research philosophy, deductive research approach, and descriptive research design. The survey research strategy is proposed, with a non-probability sampling technique involving 60 students. Data collection will involve both primary and secondary sources, analyzed using SPSS. Ethical considerations, including privacy and data protection, are also outlined. The proposal also includes a timeline, Gantt chart, and references.

RESEARCH PROPOSAL ON STUDENT
VIEWS ON SOCIAL MEDIA
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION
• Today the world has become globalized and modes of communication is improving day by day.
• With the increase in the use of internet, the world has been successfully captured in the pockets of the
smartphone users.
• the other hand, the advent of Social Media has changed the life of the people (Boulianne, S., 2015).
• It is playing a parallel role in the daily working ways in both professional and personal life of the
individuals.
• The field of social media started with e-mail and blogging and is currently standing on platforms like
Facebook, YouTube and Instagram.
• Moreover, social media has helped in the transformation of the business world and has emerged as the
prime advertising and marketing hub for various range of products and services (Creswell and
Creswell 2017)

INTRODUCTION
• According to, Rapp et al. (2013) with increasing effectiveness of the mass media, a huge proportion of the
population has been observed to shift into the social media sector from the conventional broadband sector.
• As a result the price or the cost of booking an ad space has reduced on one hand and increased in the social media
on the other hand.
• Digital advertising has a benefit over conventional advertisement. It can target the consumers as per the likes and
dislikes of the people (Goh Heng and Lin 2013).
• The most important part is that it has the ability to engage the users into the advertisement through comments and
likes.
• Now it is being used as an instrument, which helps in empowering economic and social networks.
• Through the social media, billions of people are interacting with each other and sharing their thoughts.
• The corporates find this platform as a lucrative ground to interact with the public on a large scale.

BACKGROUND INFORMATION AND ISSUE
• Social media has helped in forming opinion. The most introvert individual can also speak up in this
type of platform.
• It has helped the world to get a neutral media and people can directly show the problems being faced
in an area by an individual.
• Therefore, it is helping the people to achieve awareness at the maximum (Goh Heng and Lin 2013).
• But social media has many loopholes which are being exploited to influence people in a negative way.
• Hatred has become the soul of social media today and people have moved from community with a
positive motive to a community with a negative ideology (Creswell and Creswell 2017).

BACKGROUND INFORMATION AND ISSUE
• Social media is known to the people as an instrument, which helps the powerless to gain
power and support over the powerful indulged in the wrong doings of the society.
• It has helped many people around the world to solve personal problems like to get donations
for the cure of a disease, saving the animals, saving the biodiversity.
• Nowadays, social media plays the role of public relation by using their paid page section.
• Specifically it can be seen that that these platforms are being regularly used to influence the
political opinion of the people.

IMPORTANCE OF THE ISSUE
The issue is taking a wrong turn day by day. The importance of this topic are as follows:
• Negative attitude: The people are becoming negative day by day and the attitude of the people in the
real world are becoming more attacking towards other people.
• Religious Bias: Violence in the name of religion is becoming very common these days and the social
media is being used as a tool to provoke such issues. People are becoming more violent and ganging
up to fight against other people. On the other hand, tools such as live streaming are being used to
promote hatred and violence on the social media.
• Mapping perceptions: The most important adverse effect of social media is tracking the minds of the
people. They are daily getting in the personal life of the people. For example: Facebook has the ability
to access the gallery in the phone which allows directly to upload pictures and videos in the
application.

RESEARCH QUESTION
The research questions are as follows;
• How have social media impacted on students?
• What are the perspectives that makes social media a bane for the students?
• How can social media be used constructively to ensure that students use them
in a good way?

DESCRIPTION OF THE PROPOSED RESEARCH METHODS AND
ANALYSIS
Research philosophy
• Overall there are altogether three different kinds of research philosophy.
• The three different philosophical stances in the business researches includes positivism, interpretivism and pragmatism.
• These three philosophical stances are mostly used in different researches to carry out the research in a proper and systematic
manner (Ledford and Gast 2018).
Justification for the use of the Research Philosophy
• The research will be selecting the positivism research philosophy in this particular case to analyze the results of the following
research.
• The positivism research philosophy enables the research to address the hypothesis of the Justification for the use of the research
and the different research questions in the most positive manner.
• The positivism research philosophy also helps the research to ensure statistical results for the research.
• The research will not be using the interpretivism or pragmatism research philosophy as this will restrict the research to understand
only the observations of the people.

DESCRIPTION OF THE PROPOSED RESEARCH METHODS AND
ANALYSIS
Research Approach
• The approach to the results of the research is an important part of the research as such a step ensures the success of the
research in the most effective manner (Flick 2015).
• There are both inductive and deductive research approach that are used in most of the researches.
Justification for the use of the Research Approach
• The selection and use of the suitable research approach curves out the success theory of the research in the most efficient
manner.
• The research will be selecting the deductive research approach in this particular case to analyze and address the different
perspectives related to the research topic (Kumar 2019).
• The use of the deductive research approach will help the research to select the tested and trusted information and theories that
were used earlier.

DESCRIPTION OF THE PROPOSED RESEARCH METHODS AND
ANALYSIS
Research Design
• Research Design again forms an important part in the success of the business design as because it is an important part in the
success of the research in the most proper manner.
• There are three different designs of a research which are exploratory, explanatory and descriptive research designs (Creswell and
Creswell 2017).
• These three designs are used widely in different forms of researches involving different subjects.
Justification for the use of the Research Design
• The following research design will be analyzing the research information through the use of the descriptive research design.
• The selection of the descriptive research design is highly justified as because it helps the research to focus on the students who are
the main characters in this particular research.
• The selection of the descriptive research design is also justified as because it will allow the research to develop a deep
understanding of the research rationale.

DESCRIPTION OF THE PROPOSED RESEARCH METHODS AND
ANALYSIS
Research Strategy
• Each and every research needs a successful strategy.
• The selection of a successful research strategy is highly essential for the success of the research in the most efficient manner.
• Four most widely used research strategies include the likes of case study, action research, interview and research survey (Creswell
and Creswell 2017).
• The case study will involve a research that will be based on a particular case while the action research will be based on finding a
number of different issues in a systematic and scientific manner.
Justification for the use of the Research Strategy
• The particular research will be using the survey research strategy.
• The survey research strategy in this case will be using a selected number of live participants who will be providing response to a
selected number of questions provided to them in the form of the research questionnaire.

DESCRIPTION OF THE PROPOSED RESEARCH METHODS AND
ANALYSIS
• Sampling Technique and Sampling Size
• The sampling technique are of two types which
includes probability sampling techniques on one hand and
non-probability sampling techniques on the other hand. The
samples for the survey will be collected based on the
criterion for the research and also on the criterion for the
different demographic factors that will include the likes of the
age, gender, experience and many more as such similar
perspectives.