Marketing Strategy Report: Studentade's Priority Diary Analysis

This report provides a comprehensive analysis of the marketing strategies for Studentade's Priority Diary. It begins with an introduction to marketing strategies and their importance, followed by a detailed discussion of plans for entering the market, including the evaluation of the marketing mix and product life cycle considerations. The report then explores various channels for reaching customers, such as direct and indirect marketing, with a focus on social media strategies and the importance of data privacy. It also examines the significance of customer relationships, suggesting service-based interactions and app services. The report concludes by emphasizing the benefits of adopting the proposed marketing strategies, including strengthening the customer base, enhancing the supply chain, and providing opportunities for innovation. The report includes a bibliography of supporting sources.

Running head: MARKETING STRATEGY
Answering questions on Marketing Strategy
Name of the student:
Name of the university:
Author note:

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MARKETING STRATEGY
Table of contents
Introduction................................................................................................................................2
Plans for entering into the market..............................................................................................2
Channels for reaching to the customers.....................................................................................3
Relationship with the customers................................................................................................4
Conclusion..................................................................................................................................4
Bibliography...............................................................................................................................5

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MARKETING STRATEGY
Introduction
Strategies act as a central doctrine in terms of systematizing the activities according to
the priority. These strategies are fruitful in carrying out the marketing activities in an efficient
and effective manner (Baker, 2014). This part of the assignment attempts to discuss about the
marketing strategies of Studentade regarding proper placement of the product, Priority
Diary.
Plans for entering into the market
Strategies seem fruitful for companies like Studentade in terms of venturing into the
foreign markets. Within this, the criteria of marketing mix would act as evaluation for
conducting assessment of the internal assessment of the current strategic condition. Apart
from this, consideration of product life cycle of Priority Diary would seem beneficial in terms
of extending the shelf life. Consideration of this cycle would make the personnel of
Studentade aware of the necessary modifications, which are to be made in the diary for luring
more and more customers. According to the opinions of Kiseleva, (2017), presence of
adequate resources and labour is advantageous for the company in terms of catering to the
needs of the students. Financial flexibility would support the company in terms of catering to
the needs of the students in terms of preparing diaries of high quality.
Indulging in partnerships and joint ventures with the manufacturers, suppliers and
research and development team is assistance. The key partners can be the book shops,
workplace, Student Federation of the universities and schools and online shops. This is in
terms of adding innovative design in the diaries. This innovation would be one of the means
for luring the students across the world. Preparing themes based diaries reflects planned
action towards identifying the target market for enhancing the revenue and the profit margin
(Lusch & Vargo, 2014).

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The value proposition of priority diary is that is helps the students in practising
effective time management. If the promotion of the diary is done through the means of
motivational speech, talks and sessions, it would be efficient in terms of venturing into the
foreign markets.
Channels for reaching to the customers
Direct marketing and indirect marketing can be applied for reaching to the students. In
the direct marketing, methods like door-to-door campaigning, campus campaigning can be
implemented for fulfilling the needs of the students. On the other hand, pamphlets and social
media advertisements would be effective in terms of reaching to large number of audience.
As a matter of specification, social media would enable the personnel of Studentade to
increase the trafficking of the audience towards the brand image. Olson et al., (2018),
uploading the specific information of the priority diary would clarify the doubts of the
students regarding its feasibility towards stress management. However, privacy cookies and
policies need to be installed within the profile of the users, so that their private information
are securely stored. Consciousness towards the installation of privacy cookies would help the
personnel to attain trust, loyalty and dependence of the customers.
Advertising campaigns would be one of an effective means for establishing contact
with the customers. These campaigns would be an open platform, where Studentade would
witness the assemblage of different kind of customers. Apart from this, the campaigns would
act assistance towards selecting the target audience. Moreover, Priluck, (2017), is of the view
that survey and feedback would also suffice the need for connecting with the customers.
Evaluation needs to be conducted for assessing the effective means of
communication. For this, meetings can be conducted with thee higher authorities,

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stakeholders and shareholders. This would improve the decision making process of the
company personnel.
Relationship with the customers
Instead of face to face relationship, service based relationship with the customers
would be efficient for Studentade. Typical example of this would be social media marketing.
Within this, introduction of app services would enable the students to access the services
from anywhere. For this, privacy cookies need to be installed within the profile of the
customers. This is in terms of maintaining the privacy and security of the personal
information of the students. Solomon et al., (2014) states that these cookies would support the
students to communicate freely with the company personnel. Regular tracking and
monitoring of the customers’ feebacks, would upgrade the knowledge about the specific
needs, demands and requirements of the customers.
Conclusion
Developing strategies of marketing mix, direct and indirect marketing would act
assistance for the Studentade. This is in terms of acquiring proper placement for the product,
Priority Diary. Adopting social media marketing is assistance in terms of strengthening the
customer base. Moreover, this type of marketing would enhance the supply chain network.
Evaluation of the proposed strategies would bring to the forefront the drawbacks within the
business operations. Spontaneous modification of these drawbacks is assistance towards
gaining the trust, dependence and loyalty of the customers. Adding innovation into the
manufacturing process of the priority diaries provides an opportunity of expansion to the
company, Studentade.

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Bibliography
Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher
Education.
Kiseleva, A. (2017). Marketing strategy of the territory in the investment policy of the
city. Strategic Management, 22(1), 22-29.
Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog,
debate, and directions. Routledge.
Olson, E. M., Slater, S. F., Hult, G. T. M., & Olson, K. M. (2018). The application of human
resource management policies within the marketing organization: The impact on
business and marketing strategy implementation. Industrial Marketing
Management, 69, 62-73.
Priluck, R. (2017). Social Media and Mobile Marketing Strategy. Oxford University Press.
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R.
(2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.