This project presents a detailed business plan for Studio 24*7, a new medium-sized restaurant in London that emphasizes organic and ethnic food. The plan includes a market gap analysis highlighting the demand for locally sourced organic food and a value proposition emphasizing authentic flavors. Customer segmentation targets lonely rich individuals, young customers, rich hippies, and health-conscious women. The business model canvas outlines customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The plan also covers market size, growth, and objectives like maintaining food costs and achieving specific ROI targets. The restaurant aims to promote its authentic organic food through social media and offline promotions, targeting a niche market in London.