StudySmart: Business Plan, Market Analysis and Funding Strategies

This report presents the business plan for StudySmart, an online tutoring service targeting students in London. It begins with an executive summary and introduces the business idea, focusing on providing online and offline academic support, especially after the impact of COVID-19. The report includes an industry profile, detailing the growing market for online tutoring, and outlines StudySmart's business model, emphasizing cost efficiency and pricing strategies. It differentiates StudySmart from competitors by offering high-quality services and a wide network of tutors. Challenges such as market dynamics and cash flow management are addressed, alongside a marketing plan utilizing the 4Ps (price, place, promotion, and product). The report also includes a competitor analysis, a discussion of funding sources, and intellectual property rights, providing a comprehensive overview of the business's strategy and potential for growth in the competitive London market. The plan emphasizes the importance of prospective customers and the challenges associated with market dynamics, cash flow, and skills to ensure success. The report concludes with references to support the analysis and recommendations.

Innovation and entrepreneurship

Executive Summary
This report include the basic item and services which are helpful for the UK business
title to make a growth in economic services. The owner of the company open a new platform
for the student to learn their academic sources at online platform or offline after the outbreak
of covid-19. This report include the basic structure, profile, market and competitor analysis of
the company in the central position of the London market. Further brief introduction of the
business plan, marketing plan, source of funding and IP rights are discussed and analysis for
the future growth of the market in the competitive analysis of the market growth.

Table of Contents
Executive Summary...................................................................................................................2
Start-Up Business Ideas.............................................................................................................4
Industry Profile...........................................................................................................................4
The Business Model...................................................................................................................5
Point of Differentiation..............................................................................................................5
Challenges to the business idea..................................................................................................6
Prospective customers................................................................................................................7
Brief marketing plan..................................................................................................................7
Competitor’s analysis.................................................................................................................8
Sources of funding.....................................................................................................................8
Intellectual property rights.........................................................................................................9
References................................................................................................................................10

Start-Up Business Ideas
To make a new start up in UK is related to the growth and objective of the company
which are related to important market plan and mostly small business enterprises are
basically related to success in London market. The new business idea of the SME in London
is about to provide tutor service for the student who are facing problem in the Lockdown
period. There are the different need and urge in the markets to learn and behave the market
and make sure to work an online platform. StudySmart is the new small online business
which are open to make effective growth and service in the market. As due to the impact of
covid-19, there are lots of students who are facing issue related to their studies (Bai, Wang
and Zhang, 2021). As school and universities are organising online classes but that too are
not as much effective. So it would be create the challenge and issue for the students to learn
and solve their issues related to growth and opportunities in market. All of the new venture
services are provided in London and after successful completion of the project is needed to be
make sure for aligning declining growth and opportunities. This will be the new start for the
student who are studying in different services and management process for the growth of the
company. It will be related to high demand of the products and make sure for achieving
effective and sustainable growth in the market.
Industry Profile
With the growing impact on the society of Global pandemic, it has been related for the
sure amount and success nature of the company to run and make effective training in the
society. One of the research identifying, the latest trend and drivers are used to make overall
market impact on the society and make approaches (Dees, 2018). There are different vendor
which are helpful for the growth if the companies who are able to provide detailed analysis of
several leading distribution analysis which are helpful for the student to work and measure
successive growth of the company in meanwhile production process of transferring
information and successive growth in marketing.
As per the record of UK industry, here tutoring industry are affected for the measuring
purpose and make effective growth in the sector of private industry and many of the people
are booking online platform and make high street tuition. It has been related to make $10
billion per year revenue in the market of online tutoring service which are helpful for
understanding the growth and success in the market. It would be affective growth the major
for the 8% of the global tuition profit. This is one of the growing industry which are related to

make sure to make 2.5 billion market tutees. It could be related to for the most growing
industry and it could be related to effective and appropriate growth of model which are used
by the owner of StudySmart.
The Business Model
The business model of the company are related to the growth of the company and profit
earning sharing ratio. This model analysis the product and services of the business which the
owner wanted to sell. This type of business model are basically related to the profit earning
strategies and make generated profit for the analysis of the market. Further the cycle of the
business organisation for grown in the idea of the business.
 Speed up the cost of cycle: It will be related to different cost and make sure to
analysis for growing demand of the company. It will be related to make effective
growth and objective which are highly essential for effective marketing growth and
objective of the business cycle (Ding, 2017). The cost of business cycle, are related to
sign in the student at their online application form, fix a demo for the classes chosen
for their own interest. Further it will related to make payment to growth of the
company which are highly related to make sure for working in the business grown
ideas.
 Increasing price as per the demand: When it comes to know that company are
providing effective supply chain and make growth in their services. Then it would be
easy for the company to work and manage effective growth to related and make
effectual changes in the market to increase the profit of the cycle and make effective
growth in market. All is basically related to effective growth and appliance in the
company to earn and make effective approaches for the growth of increasing pricing
strategies to earn and make values for the growth of the company and make effective
business plan.
Point of Differentiation
There are different companies in London which are providing same kind of services to
their students. 1 mentor education, tutor and tutor service and many more companies are there
which are helpful for promoting different growth and sector for the companies to work and
manage effective sources in the essential team of the market (Landström and Harirchi, 2018).
It could be related to major changes and appropriate for the achievement of the company and
analysis in the market to work and manage effective sources in tutoring industry.

When it comes to point of differentiation it could be basically related to effective
growth and achievement in the market to work and manage as per the growth and demand of
the products. It would be helpful for the company to provide brilliant teaches, effective
growth in providing high quality of internet, notes, lecture services and many more terms are
basically related to essential opportunities and growth in the market. For working and
adverting the role in market to analysis the behaviour for working effective in new
achievement in terms of growth and market of the students.
The new company make a circle of more than 100 tutors in different locality and provide
sufficient lecture and study notes to their student who are joined their courses. All of this
effect point of differentiation which are helpful for understanding the growth and need of the
customer and company service in the market.
Challenges to the business idea
There are different challenges which are basically related to make achievement for
growth of the market and make sure to achieve the market essential and approaches to work
in the environment of online platform and provide tutoring services to their customer. Some
of the major challenges are basically related to given below points:
 Keeping up with market: Further it is essential for the achievement to work and
manage the activities in the time period of the management process and make market
up-to date (Maritz, 2017). This is helpful for the growth of company to make effective
profile and make management in the objectivity to work and manage succeed nature
of the company in the online market platform.
 Cash flow management: This is important for the growth of the company to make
control management of cash flow system for the growth of any internal and external
sources. It could be further related to achievement and make success in the cash
related for the limited growth and achievement proves in the company. It is basically
related to the growth and achievement in stock control and make tight control on
debts and make essential profile.
 Skills and attributes: This is an essential ability to manage and work as per the
growth of the company. As it could be related to the different achievement in the
objective of trusting growth in the development of the opportunities. It will be helpful
in managing and maintaining the growth of the company to work and analysis in the
time line of the productivity of their employees and attributes.

Prospective customers
It has been related to make effective prospective customer which are essential for the
achievement process in the customer line. It has been essential for the achievements to work
and manage the growth in the products to make sure for established in market and make
effective profile growth as per the time line of the company. For the StudySmart workers it
has been related to the achievement process in company and make effective growth in market
for achievement in the customer success (Nambisan, Wright and Feldman, 2019). Here many
of the tutor teach their interested subject to student who are selected their profile and make a
paid subscription on their online courses. After the outbreak of covid-19 it have been related
that to make and achieve future growth via offline classes and make effective changes in the
market growth.
There are different sources which are happily related to make achievement process the
ideal customer of the company are those student who are facing major issue related to their
studies and not able to complete their syllabus on time for the exams. Further those who
wanted to learn the concept of different and effective major changes in their life are also
targeted by the company’s management team.
Brief marketing plan
The company are working at the online platform and work as per the management
technique to work and complete the culture of the company at online. The positioning in the
London market, for the achievement in the objectivity to work and manage effective different
profile in the positioning process in the StudySmart (Poblete, 2018). Further with the help of
4p’s it has been related to the achievement in the new online venture to work and make
management of the company to provide different approaches to make effective different
companies to work and manage approaches to work and manage.
 Price: The price of the products are essential and make effective growth in the
management of the company. It will be helpful for the company to make low price in
starting and make effective growth in the achievement which are helpful for growth in
management technique and growth.
 Place: The chosen place, which are related to make London, and make central
London for the growth of the opportunities to provide relevant for the growth of the
places. The place is near by the central London street and able to make sure for the
growth and opportunities in the market.

 Promotion: With the help of promotional activities this new venture is able to make
effective growth and opportunities to work and manage sufficient resources (). It
would be able to make effective growth in the management process to work and
analysis on the achievement in promoting activities.
 Products: The online platform and its achievement are able to make high promoting
activities and make sure to manage different sources to make effective growth in the
products (Ratten, 2017).
Competitor’s analysis
 Private Tutor: This is the agency which provide relevant offline tutor for the
students who are not able to make sure and manage effective private company to
provide skill based tutor in their local areas.
 Tutor and tutor serving company: Their main area are basically related to English
and math and they are providing summer learning classes also. This would be
essential for the growth of the company to work and manage the students in an
organised way.
 1 mentor education: formally known as home tutor best company, to make mentor
over 200 tutor who are providing effective and knowledgeable data to perform and
effective growth in the company (Schmitz and et.al., 2017). All of them are related to
the management of company to work and manage effective services to provide
effective growth in management to make more than 35 years of services.
Sources of funding
The organisations always seek funds for the betterment of the business. In simple words
these funding can be said as financing, presenting an act of causative funds to finance a plan,
this may be need or the decided project. Sometimes it is not essential that the organisations
basis of finance allow to start the better weather potential downturns, although it will also get
better chance of reaching suitable financing to meet up specific needs of the company. These
sources of funding are divided in several parts some of those are explained below-
 Personal investment: Personal investment is considered as the key or the main part
of funding as if someone trying to start a business then the first or the prior investor
should be him only, hence they should use their own money or by using the security
of the assets which they are having (Sulistyo, 2016). This given money or the security

of the assets will proves to the investors or the banks that they will give a long term
commitment towards the business and they are ready to rake the risk for the business.
 Banks loans: This is the most common and the simple method which is used by so
many people to start a small or limited sized business and take the loans from the
banks. In simple words it can be said that the person who is going to start a business
should have the knowledge about that banks are looking for organisation as they are
having the sound tracks records although dealing with good credit records. This is not
necessary that having a good idea will be sufficient but the person should have a solid
business plan.
Intellectual property rights
It should be on the prior bases of the business doing person that they should have the
knowledge about how to protect the intellectual property of themselves. So many times it is
seen that many business personalities just fails to think about the protection of their
intellectual property but from the small or solo business man to the big organisations they
contain the ideas that are worth preservation (Wu, Zhuo and Wu, 2017). There are so many
points or the steps for protection some of them are mentioned below-
 Determine the value: the prior step in protecting should be that it should be
understand why they have to protect it what may be the reasons behind it. In terms of
intellectual property, its value to the business of them as is the best set out in financial
terms. While knowing its financial worth will also help the person to determine that
how much to invest in protecting it.
 Know the law: So many intellectual property problems occurs due to having the
confusions regarding the law. If someone wants that he or she may get protect them
from this kind of problem than they should work in smarter manner and first learn
about the law (Yun and et.al., 2020). This would be helpful for the company to work
and manage the online access in their personal space and able to manage the personal
data and profile of the customers.

References
Books and Journals
Bai, L., Wang, C. and Zhang, L., 2021. Microprocessor and Real-Time Task Processing
System Application in University Innovation and Entrepreneurship Education
Platform. Microprocessors and Microsystems, p.104092.
Dees, J.G., 2018. The Meaning of Social Entrepreneurship 1, 2. J. Hamschmidt & M. Pirson
(A c. Di), Case Studies in Social Entrepreneurship and Sustainability (1o ed., pagg.
22–30). Routledge. https://doi. org/10.4324/9781351278560-5.
Ding, Y.Y., 2017. The constraints of innovation and entrepreneurship education for
university students. Journal of Interdisciplinary Mathematics, 20(6-7), pp.1431-
1434.
Landström, H. and Harirchi, G., 2018. The social structure of entrepreneurship as a scientific
field. Research Policy, 47(3), pp.650-662.
Maritz, A., 2017. Illuminating the black box of entrepreneurship education programmes: Part
2. Education+ Training.
Nambisan, S., Wright, M. and Feldman, M., 2019. The digital transformation of innovation
and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8),
p.103773.
Poblete, C., 2018. Growth expectations through innovative entrepreneurship. International
Journal of Entrepreneurial Behavior & Research.
Ratten, V., 2017. Entrepreneurship, innovation and smart cities (Vol. 11). Taylor & Francis.
Schmitz, A. and et.al., 2017. Innovation and entrepreneurship in the academic setting: a
systematic literature review. International Entrepreneurship and Management
Journal, 13(2), pp.369-395.
Sulistyo, H., 2016. Innovation capability of SMEs through entrepreneurship, marketing
capability, relational capital and empowerment. Asia Pacific Management
Review, 21(4), pp.196-203.
Wu, J., Zhuo, S. and Wu, Z., 2017. National innovation system, social entrepreneurship, and
rural economic growth in China. Technological Forecasting and Social
Change, 121, pp.238-250.
Yun, J.J. and et.al., 2020. The culture for open innovation dynamics.