Entrepreneurship Project: Style from the Past LTD Business Plan

This assignment outlines a comprehensive business plan for 'Style from the Past LTD,' an architectural salvage company. The plan begins with a business summary, detailing the company's mission to revitalize architectural elements with a modern touch, primarily serving the Northwest of England. It defines SMART objectives, emphasizes a unique selling proposition centered on high-quality, tailored restoration services, and outlines the company's business type as a private limited company. The plan includes a SWOT analysis, detailing strengths, weaknesses, opportunities, and threats. It then explores the core services: restoration of buildings, patios, and furniture. The plan describes the target customer as individuals from medium to higher income brackets who value historical preservation. Market research methods, including qualitative and quantitative approaches, are discussed, alongside competitor analysis and the branding strategy. Furthermore, the plan covers operational aspects, including premises, equipment, and legal requirements. Finally, it presents cost and pricing strategies, along with sales and cost forecasts, providing a complete overview of the business's potential.

2018

Table of Contents
Section One.......................................................................................................................................................................... 2
1.1 Business summary:.....................................................................................................................................................2
1.2 Business aims:.............................................................................................................................................................2
Section Two..........................................................................................................................................................................5
3.1 Describe the core product/service you are going to sell:...........................................................................................5
3.2 Explain your business’s product/service USP.............................................................................................................5
3.3 Describe any other product/service you are going to be selling:...............................................................................5
Section Three....................................................................................................................................................................6
4.1 Describe your typical customer:.................................................................................................................................6
4.2 Where are your customers based?.............................................................................................................................6
4.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your product/service......6
Section Four..........................................................................................................................................................................7
Market research...............................................................................................................................................................7
Section Five...........................................................................................................................................................................8
Competitor analysis..........................................................................................................................................................8
Section Six.............................................................................................................................................................................9
Marketing strategy...........................................................................................................................................................9
Section Seven..................................................................................................................................................................... 10
8.1 Premises:..................................................................................................................................................................10
8.2 Equipment................................................................................................................................................................ 10
8.3 Transport:.................................................................................................................................................................11
8.4 Legal requirements:..................................................................................................................................................11
8.5 Insurance requirements:..........................................................................................................................................11
8.6 Management and staff:............................................................................................................................................11
8.7 Additional information:............................................................................................................................................11
Section Eight.......................................................................................................................................................................12
Costs and pricing strategy.............................................................................................................................................. 12
Section Nine....................................................................................................................................................................... 13
10.1 Sales and costs forecast..........................................................................................................................................13

10.4 Costs table..............................................................................................................................................................15
References..........................................................................................................................................................................25

Section One
Business Overview
1.1 Business summary:
The business it will be more for the third sector, services prestation and seals, and came like an
opportunity to create new products from the old structure which connect them with the sentimental past in
a new image of the future.
Starting from here my company “Style from the past”, an architectural salvage company, propose to
approach the renovation idea from a new perspective by reusing the existing structural design adding the
modernistic element and bringing to live the old charm in a new futuristic environment.
Our location it will be in North west of England, where you can still find a lot of disposals from the old
builds and gardens, with footprints of the of the other centuries and plus still have a big request for
revitalisations of this style.
One of the most important features of the company it will be the clients which are meant to generate our
incomes and in same time one of the big sides of our marketing strategy. Our clients will come from the
medium an upper class like level of incomes which are available to spend a 10% from their incomes on
improvement of their buildings (outside – inside) and gardens on intention to keep the image of their
wealth.
1.2 Business aims:
The objective of the company will be determined based on SMART technique
Fig.1 SMART objectives
Fig.1. shows the SMART objectives which are necessary to be described in the future of the company and they show
the coherency of our strategies and goals.
Each one has a high importance in the way of projecting the goals and reaching them, how you plan and manage the
time, money and the resource to create your futures plan.

Style from the past Ltd will be a company which can be found in the heart of Luton, in an office building, near by the
Town Hall and, at same time, because we are living in an technology era, we will have an online presence as well, at the
web address: www.stylefromthepast.co.uk
Style from the past Ltd USP’s services will be positioned very carefully; they will be of extremely high quality, relevant,
timely and accurate, tailored to the clients' needs to enable them to make the right decisions. Our USP relates to the
large palette of services which we provide to clients, and we are not limited just to general restauration we can
detailing and go even at the minimal feature to rebuild them keeping the “the flavour of memories” of the originals.
Mission statement: “We bring the worm of the past in your new life ” which means that the future customers will find
a high quality of services and high standards of professionalism and, at the same times, a team of specialists that is
ready to help clients to increase their level of incomes, which give them a stable future to develop their business.
Vision statement: Style from the past LTD will be recognized through the accuracy and quality of the services in the
way to reach the financial goals although to expand to future.
Value statement: Style from the past LTD will promote the restauration services in the manner to make happy our
clients regarding the way how to revitalize their architectural structure.
For this, company will construct a scale of evaluation to build a feedback for our services:
 Clients satisfaction based on the tasks
 Competency system of employee
 Continue development of the services in terms of quality and accuracy
 Developing trainings for employees or collaborators.
1.2. Business Type
My business will be a company, named Style from the past LTD. It will be a private limited company registered at
Company House, under s 188 Company Act 2008. As the business will be a “separate legal entity”, it means, as owner, I
will not be liable for my business debts. The most important advantages to start a business as a company:
Minimising personal liability
Professional status
Tax efficiency and planning
Higher personal remuneration
Separate legal identity
Credibility and trust
Investment and lending opportunities
Protecting a company name
Pension and splitting income

Style from the past LTD has the SWOT analysis at the base of its strategic planning technique, which regard the
Strengths, Weaknesses, Opportunities and Threats:
 Strengths:
 New and fresh points of views which generate at the beginning low cost of the products;
 Various expertise in many specialities (restauration of building, furniture and patios);
 Specialised employees with various experiences;
 Easy to access the services provided (through internet at just a click distance and physical by our presence if is
required)
 Weaknesses:
 Being a fresh start up company we are not having a stable position on the market;
 For part of the clients our services can be subject to seasonal activities in base of the holiday time or weather,
so it brings a lack of diversification in our revenue sources;
 Opportunities:
 The increase of number of the clients which prefer ate vintage style of interior or exterior fashion;
 A new technology that can be used to improve products, and a possible new market that is not being
addressed by any competitors.
 Threats:
 A reduction in demand caused by changing the taste of customer,
 Increased competition from sole practitioners and new firms.

Section Two
Products and services
3.1 Describe the core product/service you are going to sell:
Restauration of buildings, patios, walls, stairs inside outside, floors, vitraillist etc
3.2 Explain your business’s product/service USP
Reusing the main structure, we rebuild the new one with the minimal intervention to keep the same charm of
the original item. The main benefit is a sentimental one which will have in attach a low cost for refurbishing but
with a lot on empowering of the base. The mobility of service like place, price can other strong point of our
products
3.3 Describe any other product/service you are going to be selling:
Refurbish of gates, metal furniture, vitraillist
Section Three
The market

4.1 Describe your typical customer:
Customer can be anyone which want to add value and new image of their belongings, is the person to keep in
his mind the beauty of the history, connected with his memories and adapt this to the present or future.
Can be a lower budget income but can be a very sophisticate person which want to restore his/her house or
around it. But realistically, our customers are person from medium and higher class which they grow up with
the value of the past and in same time can afford to conserved this.
The level of income starts from £50 k/ annum and can go up. Is the client which understands the meaning of
restoring that keeping the same sentimental value.
4.2 Where are your customers based?
Most of the clients are around the Nord west England especially in Manchester but the convenience of this
services is the commuting side. Can be done wherever the client required with all the acceptance of the costs.
The flexibility of area makes those services easier to be acquitted by client but in the same time show the
disponible of the company to build eventual expanded zone of action.
4.3 Explain the Branding that you have chosen, and how it prompts
your customers to buy your product/service
The image of the brand is a Phoenix bird which is the symbol of the revitalisation of the lost thing which with
the right operation can become an empowered item with new benefits and maybe with new utilisations.
Through our brand and a consistent strategy, we will attract the customers for build our portfolio and future
development.

Section Four
Market research
Market research is that type of activity or action which is termed to as gathering up of information which is
related to market, consumer, industry trends and recent developments as well. this is very much organised and
systematic manner of doing on business which results from setting out action plan SMART objectives of company so
that they could be having or taking out complete research about market and competitors as well (Brace, 2018). There
are market practitioners who are responsible for undertaking the researching and experimental part within the market
so that their company is able to concentrate upon important information. This will also be including social and opinion
of researchers who could have undertaken the same research in their past period. There are many tools and tactics
which need to be carried on for company while they are conducting the marketing research related to topic. As Style
from the past, ltd UK is ready to start their new business which is related to architectural salvage which tends to buy
and sell old parts of building that are salvaged from demolished or remodelled structures. For their business proposal it
is very much important that market research is been carried out so that they are having knowledge about market and
customer as well.
As there are many type of tools and techniques to be used for conducting this research but it is divided into 2
parts which are qualitative and quantitative research (McQuarrie, 2015). This is whole process which includes studying
deeply about market, its trends, industry into which company will be performing and other things.
Market information-
This will include collecting all sort of information related to overall market which is related to price of products,
supply and demand situation as well. With the help of this market information it will become easy for researchers in
playing essential role into helping customers in gathering feedback on legal, social and technical aspect as well.
Information will help Style from the past, ltd UK in making their proposal and planning for coming future so that they
could be able to start their business with required data and figures. From within this mainly information related to
competitors of Style from the past, ltd UK should be included as this is the most important type of data which need to
be covered. Thus it will allow the company to know who their prevailing competitors are, what their share in market
are and what strategies are they using or applying in getting customers.
Market segmentation-
This is the next step within the market research that includes identifying potential customers and then dividing
them based on their type. Market segmentation is that division which is based on population and dividing it into similar
parts of motivations as well. There are many type based on which segmentation could be done of whole market like on
demographic, geographic, techno-graphic, psychographic in case of B2B segmentation it will be done based on
firmographic. All segmentation are different from each other so company must be using and adopting the various types
of differentiation which will help them in motivating customers to buy their product and avail their provided service.
Market trends-
There are 2 type of trends which may be considered by company which includes upwards and downward
trends so both need to be considered by Style from the past, ltd UK in distinguishing themselves with that of other
companies. Market trends are termed to as that process which sets apart what company is following based on demand
and need of customer as motive of business is to satisfy all customers (Sarstedt and Mooi, 2019). Thus if company is
able to determine the overall size of market then it would become easy for them to start determining what is latest

trends that are followed by company. Like in case of UK there is trend among people to decorate their house and
building with help of old artistic piece or the remodelled structures. With the help of this the house of customers will
be looking very attractive and remembered in its old historic past. There are many retail stores which are offering very
huge selection of salvaged wood, doors, sustainable manufactured, reclaimed barn wood and faux finished furniture.
So it will be very important for Style from the past, ltd UK to analyse whether this trend is an upward one or downward
only after this it could be possible for company to divide market.
SWOT analysis-
This is again very important and essential part of whole market research which is undertaking the identified
factors that could be regarded to as helpful from side of company in determining their profits and sales as well
(Barnham, 2015). SWOT stands for Strengths, Weaknesses, Opportunities and Threats thus understanding the internal
factor which is helping in taking decision for firm. This Strengths, Weaknesses, Opportunities and Threats will help the
company in following their decisions for the future and further development into market as well.

Section Five
Competitor analysis
Competitors are those firms who are fighting with each other in to the market place in way of gaining specified
share into market with their own customers while selling same product and service as others in market. As per the
definition of economics competition is that condition where different firms will be seeking in way of obtaining share of
limited good and could vary based on place, price, promotion and product as well. So for this competitor analysis is
done which will is that process of marketing and strategic management as well that is helping into analysing strengths
and weakness of all the potential competitors of firm (Pop, Dabija and Iorga, 2014). based on these finding then
company will be building up their strategies and including or identifying how they are working and how this could affect
the firm’s performance. as in the architectural salvage industry there are certain competitors of Style from the past, ltd
UK like The Original Architectural Antiques Company Ltd, English Salvage Ltd and UK Architectural Antiques Ltd are the
major one. There will be including certain steps into this competitor analysis part like that of-
Defining industry-
Under this company will be mentioning the industry in which they are working or operating into with including
its scope and nature. Thus it will be possible for Style from the past, ltd UK that they are including in which industry
they are working under and how much it is earning with respect to their share into market.
Determining who competitors are-
This will include collecting information based upon who are sharing the market share and gaining profits from
their other competitors. This will help company for determining their strategies against their al competitors like
included above The Original Architectural Antiques Company Ltd, English Salvage Ltd and UK Architectural Antiques
Ltd.
Determining customer and their expectation-
Under this point it will be included with determining all number of customers who would like to purchase the
old and antique art pieces. With this their expectation should also be considered so that company could be able to
achieve its market goals.
Determining key strengths-
It will be very much important to include key strength of both Style from the past, ltd UK and its competitors
which will be based upon service quality, inventory, price and convenience.
Ranking success factors-
Then all these strength which are also regarded to as success factors would be given ranking according to the
success factors and the strength (Sarstedt and Mooi, 2019). So the sum of all the weightings will be added then in
finding out the actual and convenient factor.
Rating each competitor-
Each of the competitor then would be given rating based on their work or success of the factors included in
above section.

Section Six
Marketing strategy
(describe your marketing strategy, with reference to researched materials. Identify what the most
appropriate strategies are, and why)