Suburban Homes Project Company: Expansion Strategy and Project Report

This report analyzes the expansion strategy of Suburban Homes Project Company (SHPC) into a new geographical region, focusing on the challenges and opportunities presented by the differing topographic conditions. The report recommends that Adam, a new employee with construction experience, research the southern real estate market, familiarize himself with local regulations, and understand the company's culture and expectations. The report advocates for a matrix organizational structure to facilitate communication and resource allocation across different departments for efficient project management. The report also recommends the DMAIC (Define, Measure, Analyze, Improve, Control) life cycle model to ensure high-quality product delivery, emphasizing the importance of quality control and continuous improvement, especially considering the company's goal of delivering high-quality products and establishing a strong brand in the new market. The report references Kloppenborg's 'Contemporary Project Management' for additional context.

SUBURBAN HOMES PROJECT COMPANY
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Question 1
Suburban Homes Project Company (SHCPC) must conduct its research as it is exploring a new
geographical region. The topographic down south tends to be quite dissimilar with Midwest and
this presents challenges concerning construction. The challenge can effectively be handled by
Adam owing to his vast experience in construction. It will be advisable that Adam takes note of
the following:
 Studying the southern estates market
 Equipping himself with known on guidelines, regulations as well as rules on the civic
body
 Collecting information on the competitors
He should familiarize himself with the culture of the company, his duties and authority level
since he is a new employee of the company. His focus should be on the knowledge areas for
instance management of time and cost, integration management, quality management, risk
management as well as human resources management. There would also be a need for him to
highlight his constraints and willing to make sacrifices in areas that use trade-off matric. He has
to ensure that the vision, portfolio as well as policies are not risked even as he adopts the trade-
off matrix.
Adam is tasked with a monumental role of dealing with a medium-sized company and
undergoing an expansion of its boundaries. It is encouraged that a pilot project phase is launched
ensuring the assumptions, as well as initial strategies, turn out to be successful. Delegation and
sharing of work would as well be of importance. This is especially when it comes to
concentration on larger goals and cooperating well with him members of his team on the

definition of success by Suburban Homes Project Company which is mainly revolving around
financial growth and establishment of a brand through the delivery of end product of utmost
quality.
Question 2
Suburban Homes Project Company would best work with a matrix organization structure. Going
by the discussions conducted in chapters 1 to 4, it can be noted that the company is attempting to
expand and concerning chapter 3, for instance, its investments in southern states using one
family home venture. The different segments in the company should work in unity and come up
with a communication forum for both vertical and horizontal communication to attain a full-scale
c=house construction. This presents one of the strengths of the matrix structure. As every house
construction is a single project having an assigned manager, there is a need to maintain the
practices as well as quality for which Suburban Homes Project Company is known which is
attainable in projectized structure spread over some time. Each project ought to have resources
allocated from the different department for instance operations, human resources, finances and
procurement among others.
Having in place proper visibility to check on every project cycle stage and compensating for any
inadequacies in practice is one of the benefits presented by the matrix system. Discipline
alongside focus tends to be kept to standards as the project manager and functional manager both
exercise oversight over the integrity of the team. There will be express communication from the
legal department to the project manager in case of a risk of county approvals or hikes in taxes is
ongoing during the acquisition of land and construction by-laws hence allowing the project
manager to reverse and re-examine the risks alongside constraints linked with the project. This

allows making changes to the schedules and arrangements and maintaining stakeholder
awareness on the reasons
Question 3
The goal of Suburban Homes Project Company of the delivery of high-quality products best
works with the DMAIC life cycle model. This model is composed of phases of improvement and
control which can ensure any compromise in quality can be noted and the required remedies
adopted. In as much as the CPM 4e states illustrate a construction project cycle that is more
generic, a DMAIC cycle might need to be implemented owing to the current objectives of the
company. The company aims at growing its base in a new region and owing to the fact it is
endowed with numerous years of experience in service it does not require an R&D life cycle. It
is instead expected to venture time alongside resources in gaining an in-depth comprehension of
the risks as well as constraints regarding investing in a new market. A lean progress cycle may
be standardized and switch to the generic model upon establishment and vetting.
The R&D cycle tends to be more relevant in pharmaceutical companies that have quite strict
regulatory organs controlling cycles of a project and even more stakeholder aspirations in the
process. Suburban Homes Project Company is an established company hence can be assumed to
be having an already existing generic life cycle. The construction can only be ascertained to
attain the expected standards of quality only if it adopts some of the DMAIC provisions
including control and improves in as much as constraints, complexity as well as the size of the
project would be altered. A project cycle, more hybrid if it may be established between generic
and DMAIC would turn out to be the best choice more so in cases where control of quality is of
utmost importance to the organization like is the case with Suburban Homes Project Company.

Reference
[1] Timothy Kloppenborg (2014). Contemporary Project Management 4e, Cengage Learning