Business Plan: Subway Franchise in Paya Lebar Quarter (PLQ) Mall

This business plan analyzes the potential of opening a Subway franchise in Paya Lebar Quarter (PLQ) Mall, Singapore. The plan includes an executive summary, business concept description (Subway's USP), market research and analysis (target market, market size, SWOT), marketing plan (product, pricing, promotion), management design, financial analysis (projections, break-even), investment proposal, and critical risks. The target market comprises individuals aged 18-39 with moderate to high disposable income, seeking healthy food options. The plan aims to capture 15% market share in the competitive Singaporean fast-food industry, projecting profitability within three years and requiring a capital of $0.5 million. The plan emphasizes Subway's 'eat fresh' USP and outlines strategies for brand awareness and market penetration, including promotional activities and financial forecasts.