This report provides an in-depth analysis of Subway's new product launch: organic ice cream. It examines the marketing mix, including product strategy (branding, packaging, quality), pricing strategy, promotional mix (IMC objectives and strategy), and place (intensity and strategy). The report details the product life cycle, the target market (young, health-conscious consumers), and the marketing strategies employed in Australia. It covers product features like biodegradable packaging and natural flavors. The pricing strategy, set at $2-$5 AUD, is influenced by product uniqueness and health benefits. The promotional mix focuses on digital marketing and in-store promotions. The report recommends emphasizing the health benefits of the organic product in promotional activities to align with Subway's sustainability goals.