Business Research Report: Success Factors in Women Entrepreneurship

This business research report explores the factors contributing to the success of women entrepreneurs, particularly in Australia. It highlights the increasing global participation of women in entrepreneurial activities, although still lower than men, and emphasizes the need for scholarly attention to women entrepreneurs and their success factors. The report identifies factors such as human capital, experience, education, access to resources, and opportunity recognition as crucial for success. It also acknowledges the importance of technology, family support, and quality assurance. The research examines the skills and knowledge necessary for women entrepreneurs, discussing the relationship between skills, performance, obstacles, and motivational factors. It differentiates between push and pull factors, where push factors are driven by necessity and pull factors by opportunity. The report concludes that while women entrepreneurship is a growing global phenomenon, challenges remain, and developing managerial skills is essential for long-term success. It also acknowledges the historical context of women in business, from limited roles to increased participation after the World Wars, and the current focus on women's education and career development.

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Conclusion
From the below report, it can be concluded that the entire globe has a major growth majorly
found among women which has also successfully recognized large number of entrepreneurial
activities. In addition to this, it is also examined that the participation of women is quite lower in
all the business activities if compared to men. The wonders requires sufficient attraction of the
scholars basically from the varied disciples and all of them are highly concerned in the summary
of the women entrepreneurs along with their success factors in any business activities. The main
summary of the report basically casts a light on the factors that hinders the success of the women
entrepreneurs available majorly in Australia. There are several factors that are interlinked with
the success of women entrepreneurs. The factors that are widely used are human capital, human
experience, education qualification and internal activities such as identification stage, access to
resources, opportunity recognition and many more. Moreover, apart from these factors,
technology, family sustenance and quality assurance also play a major role in the success factor
of the women entrepreneurship (Godwyn and Stoddard, 2017).
One of the major role of the report is to observe the skills and knowledge that are necessary for
the women entrepreneurs. The relationship which lies among skills, performance, obstacles and
motivational factors are also discussed in the given report. Thus, it can also be summarized that
there are many women who have lack of expertise knowledge and managerial skills which
creates lots of problems to understand the work environment (Jayawarna, Rouse and Kitching,
2013).
Moreover, agreeing to famous writer named Brush and Cooper in the year 2012, a scope of any
project is defined as the fragment of planning a project which includes verifying and determining
the list of majorly goals, tasks, ultimate costs, deadlines and deliverables. In most simplified
form, it can defined as what actually needs to be targeted and what efforts needs to be done to
achieve the desired targets in order to complete the given projects or any assignments. The
success rate of women entrepreneurs in Australia is on pace and it is represented in more ethical
way with the help of the given project report. Many researchers explored the idea of
entrepreneurship as idea of being self-employed. Many of people announced entrepreneurship as
a multiphase concept. Entrepreneurship involves the beginning of an own small business and
handling it either individually or in a group or in any other corporation as well. Those

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entrepreneurs’ acts like a business leaders and they are quite innovative aiming at profit motives.
They tend to grab various opportunities which will help them to boost the market economy. In
addition to this, entrepreneurs are those persons who actively are involved in some business with
a profit motives and gaining a personal satisfaction (Dell.com, 2018).
Nevertheless, female entrepreneurs are those women who operate their business activities by
their own and earn a profit income. An article was published in GEDI i.e. Global
Entrepreneurship and Development Index related to gender entrepreneurship which majorly
focused on the success factor of women entrepreneurship. According to the article, the women
who have high potential are known as innovative and market growth oriented factor. Later in
2014, it was found that the women entrepreneurs basically in Australia are grossing more than
before and they are also more employed than earlier. But, it was also found that the business
operated by women tend to be small of compared to the business operated by males (Rauth,
2014).
In addition, in 2012, it was also found that companies or the business which are operated by
females are highly competitive in some sectors like retail sectors or personal services. This is
conversely revealed in the differences among the genders with relation to wealth and wages.
Today even though in this modern society, women are considered to be a part of domestic takers
who are supposed to take care of the household activities. In the early days, women were made
to perform the activities inside the house such as cooking, taking care of the children and getting
involved in kitchen and they were not allowed to work outside the homes (Inman, 2016). In
2014, Jussila stated that the women are always treated unequally if compared to men and they
have fought very hard for their rights, good working conditions and equal wages and higher
freedom if compared to men. The First World War which took place in 1914-1918. It was found
that the battles which was majorly fought by men created an opportunity for the women later and
men began involving their life partners i.e. their wife in the business activities and work
operations. After that, by the end of Second World War, the involvement of females in the
business activities grew and they started the feeling if independency in their personal life (Van
Hulten, 2012). Now, in the 20th century, the concept of women entrepreneurship along with
women education have increased in a very outstanding way. There is an equivalent increment in
the entire numbers of entrepreneurs of women in Australia which aims at increasing the number

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of women into the business activities and work operations. Women today are involved in their
own business activities in order to support the family members financially (Laukhuf and Malone,
2015). In order to support them, they have begun to work at companies and some of them are
also involved in their own startups. Today, women are getting involved in building and boosting
their own careers so that they can earn a good living standards and lead an independent life as
well. As per GEM, it was found that 10.5% of the total adults who live in Australia are involved
in their own business activities and they are operating their business very successfully. The TEA
rate i.e. Total Entrepreneurial Activity Rate of the Australian women is found to be nearly 8.4%
which conclude that about 40% of the total entrepreneurs in the Australia are females which has
driven the economy of the Australia in a far better ways (Brush and Cooper, 2012).
Thus, there are majorly two factors i.e. push factor and pull factor which aims at monitoring the
success factors of the women entrepreneurship in Australia. The women entrepreneurship is
known to be one of the widely used global phenomenon and the participation of women in the
business activities is increasing in a much raped way. The report also conclude that there are
many motivational factors that inspire women to start their business and get success. Here, the
majorly two factors are considered i.e. push factor and pull factor. Push factor is considered to be
a necessity whereas pull factor is considered to be an opportunity (Agarwal and Lenka, 2015).
Push factors aims at forcing an individual to start their own business because of the repetition in
the work lives. Here, in such cases, the business do not sustain for long term because the
entrepreneurs lacks the qualities and managerial skills which is necessary to run any business.
Along with this, there are also many problems and challenges which a women faces while
grabbing the business opportunities. Problems may be sometimes difficult to manage and they
may fail to gain success in long term. Therefore, it is very important to develop managerial skills
in order to gain success in terms of startup business (Allen and Truman, 2016).

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References
Agarwal, S. and Lenka, U., 2015. Study on work-life balance of women entrepreneurs–review
and research agenda. Industrial and Commercial Training, 47(7), pp.356-362.
Allen, S. and Truman, C., 2016. Women in business: Perspectives on women entrepreneurs.
Routledge.
Brush, C.G. and Cooper, S.Y., 2012. Female entrepreneurship and economic development: An
international perspective. Entrepreneurship & Regional Development, 24(1-2), pp.1-6.
Dell.com, 2018. [Online] Available at: http://www.dell.com/learn/ie/en/iecorp1/women-
powering-business [Accessed 19 Apr. 2018].
Godwyn, M. and Stoddard, D., 2017. Minority women entrepreneurs: How outsider status can
lead to better business practices. Routledge.
Inman, K., 2016. Women's resources in business start-up: A study of black and white women
entrepreneurs. Routledge.
Jayawarna, D., Rouse, J. and Kitching, J., 2013. Entrepreneur motivations and life course.
International small business journal, 31(1), pp.34-56.
Laukhuf, R.L. and Malone, T.A., 2015. Women entrepreneurs need mentors. International
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Rauth Bhardwaj, B., 2014. Impact of education and training on performance of women
entrepreneurs: A study in emerging market context. Journal of Entrepreneurship in Emerging
Economies, 6(1), pp.38-52.
Van Hulten, A., 2012. Women's access to SME finance in Australia. International Journal of
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