The Successfulness of Low Cost Long Haul Carriers in the Middle East

This project investigates the success of low-cost long-haul carriers and their applicability in the Middle East. It comprises several chapters, including an introduction, results and analysis, findings and discussion, conclusion and recommendations, and project management. The project uses research tools like interviews and questionnaires to gather data on factors such as age, gender, travel preferences, and ticket purchasing considerations. The analysis reveals that low-cost airlines are preferred due to affordable prices and flight timings. Data validity and reliability are ensured through supervisor reviews. Key findings indicate that young people are often hired by these airlines, males give accurate answers and consumers prefer low-cost flights to save money. The project also explores the challenges faced by airlines and provides recommendations for success in the Middle East market. The project incorporates project monitoring, risk assessment, and lessons learned to provide a comprehensive overview.

The successfulness of low cost long haul carriers
and how to apply it in the Middle East

Table of Contents
CHAPTER 4: RESULTS AND ANALYSIS..................................................................................1
Introduction............................................................................................................................1
Research tools.........................................................................................................................1
Discussion on research questionnaire.....................................................................................2
Data validity and format.........................................................................................................3
Analysis..................................................................................................................................4
Results....................................................................................................................................8
Conclusion..............................................................................................................................9
References............................................................................................................................10
CHAPTER 5: FINDINGS AND DISCUSSION...........................................................................11
Introduction..........................................................................................................................11
Finding and discussion.........................................................................................................11
Challenges in developing modern low-cost long haul carriers industry in Middle East Market
..............................................................................................................................................17
Benefits of entering Middle East Market.............................................................................19
Challenges faced the airlines after entering Middle East Market.........................................20
Conclusion............................................................................................................................21
References............................................................................................................................21
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS...................................................23
Conclusion............................................................................................................................23
Recommendations................................................................................................................24
Research limitations.............................................................................................................24
Further, research ..................................................................................................................25
Conclusion............................................................................................................................25
Challenges faced the airlines after entering Middle East Market.........................................26
Reflective..............................................................................................................................26
References............................................................................................................................27
CHAPTER 7: PROJECT MANAGEMENT ................................................................................28
Introduction..........................................................................................................................28
Project monitoring and meeting with supervisor .................................................................28

Things gone well and things gone wrong.............................................................................29
Lesson learnt.........................................................................................................................29
Project closure......................................................................................................................30
Risk assessment....................................................................................................................30
References............................................................................................................................31

CHAPTER 4: RESULTS AND ANALYSIS
Introduction
Result and analysis is one of the important chapter in dissertation. It helps the scholar in
getting optimistic results and accomplishing goal of the study. This chapter will justify all
approaches that are taken by the investigator in order to gather detail about the subject matter.
Researcher will discuss methodology so that all questions can be answered effectively.
Furthermore, scholar will define all techniques of data collection that individual has used in the
investigation. In this chapter research will identify the key points so that results can be obtained.
It will describe the data analysis tools so that better understanding can be developed about the
low-cost long-haul carriers and its apply methods in the Middle east. This chapter will define the
reason of asking these questions with respondents and the way individual has confirmed
reliability and validity of the details. This chapter will look upon the travelling on long routes
with low cost airlines is preferred by traveller or not. It will describe perception of respondents
and accordingly data will be analysed by researcher. Furthermore, it will discuss opinion on low
cost long haul travel. By this way individual will get to know what their needs are and which
type of services customers like the most. In addition, it will explain extent to which travellers
prefer to fly more on low cost long haul flights if seats are comfortable.
Research tools
Data collection is one of the essential part of thesis, with the help of this tool researcher
can gather in-depth information about subject matter. In the dissertation scholar has to develop
better understanding about the topic so that individual can work better and can achieve objective
of the thesis. There are several tools of data collection such as primary sources and secondary
sources. In the primary data collection method researcher generally uses questionnaire, survey
etc. method, whereas in the secondary source individual takes support of books, journals, internet
articles etc.
In the present investigation on successfulness of low-cost long-haul carriers and how it
applies in the Middle East, scholar has used two quantitative tools for gathering information:
The first technique that was used by the researcher one to one interview. In this,
individual has taken interview of all participants in order to get to know successfulness of low-
cost long-haul carriers. In the interview with employees and managers of airlines, individual has
developed better understanding about the subject matter. It was the thirty minute interview with
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each respondent and in this scholar has recorded their voice so that person can interpret the
results in effective manner.
Furthermore, researcher has also used the technique of questionnaire in order to gather in
depth information about successfulness of low-cost long-haul carriers and how to apply it in the
Middle East. Scholar has shared the survey questionnaire among selected employees and
managers of airline company. Questionnaire has been sent through e-mail, respondents have
given their consent that they are ready to share their views in respect of low-cost long-haul
carriers. Individual has selected the participants on the bases of demographic characters.
These tool were used by the scholar for collecting the data on the subject matter.
Individual has give sufficient time to them so that they can share their feeling effectively and
researcher can gather in-depth detail about the research topic.
Discussion on research questionnaire
Researcher has sent questionnaire to all participants, it was having all questions related to
low-cost long- haul carriers in the airline industry and it applying methods in the Middle East.
The first question that has been asked in the questionnaire was related to age group. The main
reason of asking this question was to analysis their experience. Perception of old people and
young people differed from each other. By asking them age, it can be find out that how much
they have knowledge and experience in this field. Another question was to their gender. It is
another important question that can help in understanding the point of view of specific gender.
Male has different view as compare to female.
Investigator has asked question that whether they prefer travelling on long-haul routes
with low cost airlines or not. It was appropriate question that helps in identifying the perception
of population whether they like to adopt this facility or not. Long haul routes can not be chosen
by every one, it depends upon choice of persons. So involvement of this question has helped in
knowing the successfulness of low-cost long-haul carrier in the airline industry. Next query was
on the factors that people consider while purchasing air tickets. Scholar has give options of ticket
price, airport location and service quality. This was one of the effective issue in this respect.
Before making their final choice people think for the service quality, prices and location to great
extent. By asking this question individual has gathered information whether low-cost long-haul
will be successful or not in the Middle East. Responses of participants can define the choice of
majority of audience.
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In order to get information about purchasing capacity of population, researcher has added
question of their choice related to class in air tickets in the questionnaire. Individual has raised
quarry whether they like to travel in business class, economy class or in first class. By this way
ability to spend money in the air travel of population can be identified by the scholar. Some
people travel from air for saving their time, others feel it comfortable hat is why they chose this
medium of transplantation. Researcher has asked about whether they will prefer travelling on
low cost- long haul flights if seats are comfortable. This was appropriate questions, most of the
person do not choose low-cost long haul flights because facilities of these flights are not good,
even seats are not comfortable. But by raising this quarry individual has gathered information
about perception of audience in respect to air travels.
In the next question investigator has asked about the overall observation of low cost long
haul airlines. Researcher has given option of poor, average, good and excellent. It was
appropriate quarry through this way individual has got to know thinking of audience about the
low cost long haul airlines. All these questions of questionnaire has helped the scholar in
knowing the successfulness of low-cost long-haul carriers and it applying methods in the Middle
East. With the help of these quarries individual has gathered information about perception of
population and what changes are required for making it successful.
Data validity and format
Data validity and reliability one of the essential aspect of dissertation. With the help of
reliable and valid information scholar can prepare the good research and can accomplish overall
objective of the dissertation. Present study was on the successfulness of Low-cost Long Haul
carriers and its apply way in the Middle East. By identifying the validity of information scholar
can get to know successfulness of entire investigation.
The collected have been showed to supervisor and authority has checked all the questions
that was present in the questionnaire. Supervisor has gone through to each question and
understand the necessity of each quarries raised by researcher. Supervisor has suggested changes
in the demographic questions and according to the suggestion's scholar has restructured the all
questions. That has helped in making information more reliable and valid. Investigator has
listened carefully to the instruction of its senior supervisor in order to make this dissertation
more effective and reliable. So that in future also other authors can take support of this study for
reference.
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Scholar has shown the prepared questionnaire to its supervisor and has requested to tell
necessary changes in the questionnaire. Senior has look upon the questions raised by the
investigator whether they are relevant or not. Individual has asked questions from researcher the
reason of writing this question in the questionnaire. By this way supervisor has got to know
whether person is in the right direction or not. Researcher has discussed all the reason of raising
these quarries in the questionnaire. Before sending the questionnaire to respondents individual
has made necessary changes in the questions that has been suggested by the supervisor and then
after final checking of him, individual has sent it to all the respondent through e-mail. This has
helped the researcher in sending the right and ethical questions to the participants in the right
format.
Analysis
Theme 1: Age group
Analysis: From the discussion it is analysed that most of the employees and mangers those who
have given response on the questions of researcher are between age of 20-30. Some of them are
near 31-40 year old. From the analysis it can be said that low cost long haul airlines hires young
people in the organization because they have innovative ideas and they can contribute well in
accomplishing goal of the entities. Their advanced knowledge and confidence can support these
entities in achieving goal of the firm significantly.
Theme 2: Gender
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Analysis: From the discussion it is analysed that maximum respondents are male that means male
can give accurate answers ion the questions. They have good knowledge of market so they can
give in-depth information about the subject matter.
Theme 3: Travelling on long routes with low cost airlines
Analysis: From the discussion it has been analysed that maximum respondents think that
travelling on long route with low cost airlines are good for them. Because it helps them in saving
their money in this respect. Long route travelling is good for them and they like it most because
they feel happy and they have to spend less amount as compare to costly travels. It is analysed
that low cost long haul carriers can be beneficial for the customers so they prefer these flights to
great extent.
Theme 4: Factors that are considered before purchasing airline ticket
Analysis: From the discussion it is analysed that maximum people look upon the ticket prices
before purchasing it. Cost of ticket is the major factor hat can influence the mind of consumers.
People make their mind if they get affordable products with quality. Low cost long haul air
flights are comparatively cheaper than other air travels. So that is good point for the entities
because people also prefer low costly ticket prices. If companies are offer them similar products
then it would be beneficial for them and they will be able to increase their profitability. It has
been analysed that flight timing is another major factor that influence the mind of consumers or
they look upon this element closely. If any of the airline is taking more time than others then
people will no choose this flight for travel because time matters a lot to them. Thus, long haul
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airlines need to pay attention on these elements by this way they will be successful and will be
able to enter in the middle East effectively.
Theme 5: Classes preferred by travellers in long haul routes.
Analysis: From the discussion it is analysed that most of the consumers prefer to travel in
economy class. It is the class which is affordable by most of the people and in this class they get
good facilities. It has been analysed that premium class travel tickets are very costly and all can
not afford it. That is why they avoid to travel in this class. On other hand business class tickets
are good but facilities of these classes are not that much effective. Travellers always prefer to
travel in economic class so that they can get comfortable seats, good services and they can reach
to the or destination on time. It saves their time and they also feel good in the economic class that
is why improvement in economic classes are good for low cost long haul airlines.
Theme 6: First factor that is considered before buying long haul flights tickets.
Analysis: From the above discussion it is analysed that most of the people focus on price factor
before buying long haul flight tickets. Price is the major factor that can influence the mind of
consumers. It has been analysed that that if long haul air lines keep the low prices of their flights
then it will attract more people towards these companies. It will change the buying decision of
the persons and can help in making the low cost long haul airlines more successful. On other
hand many of the persons viewed that comfort level is another factor that is considered by
consumers after the price element. It is analysed that long haul flights are today are not that much
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comfortable. If this facility has been improved then people will get attracted towards the brand
and it will help in establishing the long haul low cost airlines successfully in the Middle East.
Theme 7: Last travel on full service airline or low cost airline.
Analysis: From the discussion it is analysed that most of the respondents travel in full service
airline. People prefer to travel in that flights in which they can get full services and can travel
comfortably. People chose to travel through air transportation because it is conformable and time
saving. On other hand it has been analysed that low cost airlines are not that much comfortable
and it does not provide them facilities to that extent. That is why travellers prefer to travel
through full service airlines. Low cost long haul flights need to consider his point deeply and
they have to improve their quality of services and need to add some addition facilities for the
consumers so that they prefer travelling from this route as well.
Theme 8: Improvements needed to be done in low cost long haul flights.
Analysis: From the discussion it is analysed that low cost long haul airlines need to make
changes or in improvements in its entertainment facilities. It will be better for the entities in
attracting more people and getting established in the Middle East. It has been found that from the
discussion that people like to travel in which flights in which they get comfortable seats. But
currently long haul carriers do not provide that much comfortable travel to the passengers. So
they are required to make changes in their seats and should make it more comfortable. It can be
analysed that by enhancing quality of services and by involving additional entertainment
facilities in the flights these long haul airlines will be able to attract more people of Middle East.
Improvement in these elements will help in establishing its business in the middle East
successfully.
Theme 9: Preference to fly more on low cost long haul flights if seats are comfortable.
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Analysis: From the discussion it is analysed that people prefer to fly more on low cost long haul
flights if seats are comfortable. It has been found that customers are ready to spend amount for
easy travelling. Air transportation is the route which has been chosen by the travellers for safe
and comfortable journey. It has been analysed that if people low cost long haul airlines provide
people cosy seats then people will defiantly go towards it.
Theme 10: Opinion on low cost long haul travel.
Analysis: From the discussion it is found that maximum people think that low cost long haul
travel is good because it is cheaper and they can get safe journey through this medium. It has
been analysed that long haul airlines are continuously trying to improve their services so that
people get attracted towards these flights. Some persons ranked these airlines average which is
also fine. But by making small changes in its facilities and by improving quality of services low
cost long haul airlines will become more successful in the Middle East.
Results
Final output comes after analysing the information effectively. Final output depends upon
the type of study and data that have been collected by the scholar from various sources. If at the
end of the investigation objective of the dissertation are achieved that means individual has
conducted the investigation successfully. Study was on the successfulness of Low-cost long-haul
carriers and how it applies in the middy East. It has been found that female are much more
depended upon the male persons and they take their decisions after consulting with their husband
or any other decision maker of the family. That is why individual has involved only male persons
in the investigation in order to collect relevant data about the subject matter. It is found that
maximum people think that they like to travel on long route with low-cost airlines. It has been
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resulted that people think for the cost and they prefer to travel from low cost airlines if they are
comfortable.
From the data it is found that maximum people think for the ticket price and if low-cost
long-haul airlines are providing them cheaper air travel tickets then they will prefer to travel
from this route. Price of ticket impact a lot in the mind of travellers because if people pay high
cost for ticket then it will be over budget for them. Thus, it has been resulted that low-cost long-
haul airlines can be successful if they keep its ticket price low. Discussion has been done on class
chose by the population while air travelling. From the discussion it has been found that people
chose economic classes because it is affordable by them and facilities of this class is good as
compare to other classes. It can be said that keeping low prices of ticket will be beneficial for the
long-haul airlines because by this way they will be able to enhance their profitability and
productivity to great extent.
Discussion has been done on improvement requires in the low-cost long haul flights.
From the discussion it is resulted that there are many things that need to be improved and by
making changes in these aspects long haul airlines can enhance their business significantly. It has
been found that improvements in quality and entertainment facilities can be beneficial for the
organization. This is essential part that can attract more customers towards these flights. By
making improvements in the quality airline industry will be able to satisfy needs of travellers and
they will prefer to travel through low cost long haul flights. It is found that most of the big air
travel companies provide customers entertainment facilities that make them happy towards the
brand. But low cost long haul firms do not have that much budget that is why are unable to offer
them this benefit. But by improving entertainment facilities these airlines can be able to get high
profit and can enhance its productivity.
Conclusion
From the above chapter it can be concluded that travellers look upon the price factor
mainly. Low cost long haul airlines have huge scope to be successful in the Middle East because
here people like to travel in such routes. They can afford economic class tickets so airlines are
required to make improvements in economic classes and need to offer some entertainment
facilities to passengers. It will attract more people towards the flights. It can be articulated that
low cost long haul air flights are comparatively cheaper than other air travels. Thus, it is
affordable by travellers, it is required to improve its services so that people prefer this flights and
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