LSST Introduction to Business: Success Point Business Plan

This document presents a business plan for 'Success Point,' a startup offering online private tuition services to university students. The plan outlines the business concept, services offered (customized individual tuition), target market, and source of capital (bank loan). It details the financial overview, including overhead costs, salary structure, and equipment budgets. The plan also covers the business location, initially online, with a planned physical location in South Ealing. It addresses human resource requirements, promotion strategies (online platforms, social media), product features and benefits (personal attention, flexible timings), and competitor analysis. Strengths and weaknesses of the business are assessed, highlighting low-cost structure and brand promotion challenges. The unique selling points focus on personalized attention and customized learning plans. The plan provides insights into the competitive landscape and operational aspects of the business, including legal compliance and staffing requirements. The plan also highlights the importance of weekly changes in the timetable of students to develop future improvement plans.