Report on Managing Successful Business: CSR for Austin Fraser

This report examines the implementation of a Corporate Social Responsibility (CSR) project for Austin Fraser, a human resource consultancy. The report begins with an introduction highlighting the importance of successful business management and the role of CSR in achieving organizational goals. Task 1 focuses on defining the project's aims and objectives, emphasizing profit maximization, market growth, and societal welfare. It outlines the management plan, including cost, scope, time, quality, communication, and resource management. The report then presents a Gantt chart and work breakdown structure to illustrate project timelines and task divisions. Task 2 details small-scale research conducted to meet the project's objectives. Task 3 involves analyzing the research data using appropriate tools and techniques, followed by recommendations and conclusions. Finally, Task 4 reflects on the value of the research in meeting the stated objectives, concluding with a summary of findings and a list of references.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1)Project's aims and objectives.................................................................................................3
P2)Management plan of the project............................................................................................4
P3)Gantt chart and work break down structure ..........................................................................6
TASK2.............................................................................................................................................9
P4)Small scale research carried out to meet the aims and objectives of the project...................9
TASK3...........................................................................................................................................11
P5)Analysing the research and data with appropriate tools and techniques.............................11
P6)Recommendations and conclusion related to the survey study...........................................13
TASK4...........................................................................................................................................14
P7)Reflecting on the value of the undertaken research to meet the drawn objectives .............14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Managing a business in a successful manner is prior responsibility that lies in the part of
the management of the organisation. To perform all the activities in the organisation in the best
effective way is said to be as managing a successful business. There are various activities that the
organisation has to perform as to accomplish success of the business. Management is to be done
at every stage of the firm's operations, the five functions of the management are to be carried out
very effectively so that the goals and the objectives can be attained (Achtenhagen, Melin and
Naldi., 2013). Austin Fraser is a human resource consultancy company who is willing to
introduce itself in the corporate social responsibility. CSR activity is the social responsibility that
the organisation has to fulfil for the welfare of the community. This work as a motivator and an
influencer for the organisation so as to do positive act for the customers and the people of the
society.
TASK1
P1) Project’s aims and objectives
The organisation has the ultimate objective of the profit maximisation and the growth of
the firm in the market. Being a small business Austin Fraser has to first focus on the welfare of
the society so that it will get the help to sustain in the crucial market. The aim of the organisation
is to do several activities which can make the people of the society satisfied. The Corporate
Social Responsibility is one of such activity that focuses upon the society, culture, nature and the
factors of the economy. CSR helps the firm to be connected directly with the customers so that
their views and the ideas can be known by the firm. This will definitely help the organisation to
grow and innovate the required things of the customers in the services that is been provided by
them.
The aim and the objective of the the Corporate Social Responsibility in the organisation
is to operate all the functions of the different departments in the most effective, efficient and in
ethical manner (Aghaei Meibodi and Monavvarian., 2010). The result of this activity is availed
in the future not immediately. What all operations is done by the firm has to be beneficial and in
ethical manner, it should not hamper the environment as well as the culture of the society. Few
points are there which are involved in the CSR activity, they are as follow-

 The protection of the environmental activities and the development of nature as well as
the society.
 To maintain healthy relationship with the society and the customers whom the firm is
dealing with. The aims and objectives of the Corporate Social Responsibility are as follows- Share holder's profit making- Corporate social responsibility of the organisation helps
in making the maximum profit through the effective operations. The services provided by
the organisation to the customers will effectively result with the help of the CSR
activities. The share holders will able to get the high rates of the profit. Providing opportunities- Austin Fraser gets the opportunity of the expanding its
business. With its diversification in the market the people of the society also gets the job
opportunities. This will directly enhance the living of the people and will motivate them
to avail the services of the organisation (Barringer., 2012). This will help in the growth of
the firm and the profit. Maximising efficiency- The organisation with the guidance of the rules and the
responsibilities of the CSR activity will be able to maximise the efficiency of the
operations that is been carried out in the organisation. Reducing adverse effects- The organisation can be able to reduce the negative impact
that its operations are doing in the society. The firm is effectively able to perform its
actions concerning the customers and their values and cultures. The resources that are
required in the activities of the organisation are to be used in the effective manner with
out any kind of wastage. Controlling the wastage can also help in the cost cuttings and
will lead to successful business. Topic:- Austin Fraser have to implement the Corporate Social responsibility to attain the
sustainability in the market. Aims:- The organisation is having the aim to avail the effective and qualitative services to
the customers considering their wants and the desires.
 Objectives:-
 Maximum revenue has to be generated.
 Business has to be expanded in various market.
 The services has to be provided in the effective manner.

 Safe environment has to be provided.
 Equal opportunities has to be provided to the employees.
P2) Management plan of the project
Project management plan is the document which helps the firm to know various activities
that has to be performed so as to attain the proper planning of the business activities. The project
management plan includes the planning, organising, executing, monitoring and the controlling of
the projects in which the organisation is involved. The plan is made to accomplish the ultimate
objective of the organisation (Crane and Matten., 2016). The Corporate Social Responsibility is
the project that the organisation is going implement in the operations of it which will help in the
welfare of the society. There are various aspects that are included in the project management
plan of the defined project the cost, scope, quality, communication and time, they are as follows-
1. Cost management- It is the main element of the project management plan. Cost is the
critical thing that has to be managed by the organisation so that the effectiveness can be
maintained in the operations of the firm. Cost management includes all the process of
cost estimation, cost, allocation and cost monitoring and controlling. This will help
Austin Fraser to prepare the proper budget and the allocation of the resources of the cost
at the required arena of the business (Crawford and Nahmias., 2010). The organisation's
required funds and the investment area can be identified with the help of the cost
management strategy. The cost management planning has to be done before the
execution of the project.
2. Scope management- The scope management is the element of the project management
plan, which clearly defines the task that the firm has to perform as to accomplish the
objectives of the desired project. All the required things are mentioned in the planning
process of the scope of the project. The defining, designing and the project verification is
been described in the scope management plan. The required aspect of the project has to
be fulfilled by the management of the organisation then only the implied project can be
able to get success.
3. Time management- It is the most essential part of the project management plan. The time
is the constrain which has to be covered by the organisation at every step of the operation
of the CSR project. The time management includes all the information of the project's

task according to the several steps. When the project has to be started and when it has to
accomplish the goal. The project has to complete the certain aspects on the given time
unless the whole hard work implicated get harmed and get wasted.
4. Quality management- The quality that the organisation is providing in the services to the
customers must be effective (den Hertog and at.el., 2010). This will help the retention of
the customers and the sustainability of the organisation in the competitive market. The
Corporate social responsibility that the project Austin Fraser has chosen for the
development of its operation and to fulfil the responsibilities of it towards the society has
to be qualitative. As the selected project is totally based upon the welfare of the society
therefore the quality has to be excellent so that the customers get satisfaction and will
positively impact on the business operations of Austin Fraser.
5. Communication management- The plans and the strategies that the organisation's top
management is performing has to be very effectively conveyed to the rest of the people of
the firm and it also has to be informed to the stakeholders and the share holder. The
communication is the way through which the messages and the information are
transferred form one party to the other (Eckerson., 2010). The management has to
consider about the correct channel and media to be choose to convey the messages to the
related people.
6. Resource management- The resources of the organisation has to be well managed so that
the cost can be saved as well as the effectiveness can be availed in the operations of the
firm. The proper allocation of the resources are very must to deliver an effective services
to the customers. The equipments that is been used by the consultancy company has to be
well trained and managed. This will help the organisation to execute all the activities
related to the project in the best possible manner and will help in success in the business
as well.
P3 )Gantt chart and work break down structure
The Gantt charts and the work break down structure is the important factors of the
project. These have to be planned and managed in the most effective manner so that the
organisation can be able to execute the projects in the most effective manner. These both are
very essential elements of the project that the organisation is to be implementing. The aims and

the objectives of the CSR activities can be fulfilled properly with the help of the work break
down structure and the Gantt charts.
Work break down structure
The work break down structure is the procedure of breaking down the task in the sub parts. The
subdivision of the task of the project of the organisation is done with the help of the work break
down structure ( Farndale, Scullion and Sparrow., 2010). It help the firm to carry out the
operations in the effective manner and in easier way. The work when get divided into different
part will help the operations to be managed in the appropriate manner. The work that is been
divided can be allotted to the people according to the skills and the knowledge. As the Corporate
Social Responsibility is a very big project and it has to be handled in the most appropriate
manner so as to attain the objective of the project. The planning related to the project has to be
very effectively done and each task has to be allotted to the trained and experienced people of the
organisation.
The work break down structure is very important and the organisation must break the task
of the project in the required manner. The project as is big can not be handled by a individual
person of the organisation. The division of the work can be helpful for the organisation to
perform the tasks in the effective manner and the complexity will also get decreased (Ferreira
and at.el., 2013). The adverse situation of the firm will be able to managed with the help of the
work break down structure. At each level the work efficiency and the effectiveness will get
enhanced. The load of the work can be managed easily and handled effectively and also the
burden on one individual can be be reduced by it. The involvement of the individuals in the
organisation also get in action which will motive the employees to carry their duty and
responsibility in the most effective manner (Keller, Parameswaran and Jacob., 2011). It also
includes various important points that the organisation has to do, they are as follows-
 It helps in the estimation of the time, risk factors and the cost of the project.
 It helps in the proper delegation of the work and the responsibilities to the employees of
the organisation.
 The project get a proper assistance through the management.
 It will help in the reduction of the defects in the operation of the projects.
 Easily the work can be carried out.

Gantt charts
It is the graphical presentation of the chart that the organisation make to know the starting
and the ending of the projects. It shows the time schedule of the assigned project. This charts are
presented on the graphical form. It defines the relationship between the different activities and it
also tells about the dependency of the activities with each other. This is used for the project's
scheduling and the allocation of the resources in the effective manner. The time related to the
project, when to begin the task where to end a part of the work and at what exact time the project
has to be winded up are very specifically and in detailed manner has been described in the Gantt
chart step (Kothari and et.al., 2011). With the help of the percentage and various statistical
figures the the result is been gathered. It is basically presented in the horizontal line forms and
the work that has been done are presented with the time taken to accomplish it.

TASK2
P4)Small scale research carried out to meet the aims and objectives of the project
Name
Age
Gender
1. Is there any relationship between the competitive benefits and CSR activities?
 Yes
 No
2. Are you agreed that to implement the CSR activities is the primary responsibility of Austin
Fraser?
 Agreed
 Disagreed
 Neutral
3. What are the problems which have been faced by Austin Fraser?
 Employees and customer safety
 Women rights

 Children safety
4. What kind of CSR activities are refereed which has to be taken by the Health care
 Employment measures
 Health related measures
 Economic and community development
 Education measures
5. How will you refer to enforce the CSR initiatives in feasible manner?
 By arranging donation or charity events on regular basis
 Through voluntary organisation
 By providing the fiscal assistance to community based organisation
6. Who is the more responsible for the implementation of CSR activities in Austin Fraser?
 HR department
 Higher authority
 Leaders and managers
1. Is there any relationship between the competitive benefits and CSR activities?
Frequency Percentage
 Yes 3 60 No 2 40

Interpretations- The three respondents from the sample chosen stated that there are inter
relationship between the competitive advantages and the activities of the CSR.
2. Are you agreed that to implement the CSR activities is the primary responsibility of Austin
Fraser?
Frequency Percentage
 Agreed 3 60
 Disagreed 1 20
 Neutral 1 20
Yes No
0
10
20
30
40
50
60
70
Frequency
Percentage
Series3
Agreed Disagreed Neutral
0
10
20
30
40
50
60
70
Frequency
Percentage

Interpretations- The primary object of the firm is the implementation of the CSR activity of been
agreed by the60% of the market people.
3. What are the problems which have been faced by Austin Fraser?
Frequency Percentage
 Women rights 1 20
 Employees and customer safety 3 60
 Children safety 1 20
Interpretations- The employees safety as well as customer safety is prioritise by the market know
by the survey report.
4.What kind of CSR activities are refereed which has to be taken by the Health care?
Frequency Percentage
 Education measures 1 20
 Economic development 0 0
Women's right Employees and customer's safety Children safety
0
10
20
30
40
50
60
70
Frequency
Percentage