Managing Successful Business Project: Café Concerto Analysis

This report provides a comprehensive analysis of a business project, focusing on the implementation of digital technology by Café Concerto. The report details the project's aims, objectives, and research questions, emphasizing the impact of digital technology on small business growth and innovation. It outlines a project management plan, including cost, scope, time, communication, and resource considerations. Furthermore, the report explores the use of work breakdown structures and Gantt charts for effective project management. The methodology includes both primary and secondary data collection, incorporating qualitative and quantitative data analysis. The report concludes with recommendations based on the research findings, reflecting on the overall research process and its implications for Café Concerto's mobile application launch and business development.

Managing Successful
Business Project

Contents
INTRODUCTION.................................................................................................................................3
TASK 1....................................................................................................................................................3
P1 Research aims and objectives.......................................................................................................3
P2 Project management plan for incorporation of new changes........................................................4
P3 Work breakdown structure and Gantt chart use for project..........................................................6
TASK 2.................................................................................................................................................7
P4 Small scale research for collecting the qualitative and quantitative data......................................7
TASK 3...............................................................................................................................................10
P5 Research analysis on the basis of collected data.........................................................................10
P6 Appropriate recommendations on the basis of research..............................................................10
P7 Reflection of the research...........................................................................................................10
CONCLUSION...................................................................................................................................11
REFERENCES....................................................................................................................................12

INTRODUCTION
For every business project it is essential for an organisation to prepare a plan and
work as per the command which are given in the framework. It is helpful in executing the
action in an adequate manner (Fitzgerald and et. al., 2014). Thus, every business require to
sustain at market for long term and gain the competitive advantage through which more and
more profit can be generated. Or this context, management have to modify their operations
with time frame as well through which they are going to manage the profitability of business.
Digital technology play a vital role in enhancing an association profitability by reaching to
vast number of customers in minimum time frame as well as taking frequent actions on
complaints also become easy. This project is based on Café Concerto whom are going to
launch their mobile application which facilitate them in order to maximise number of regular
orders (Cafe Concerto, 2017). For this, primarily they prepare several aims and objectives
and then project management plan which enable them in managing all activities in an
appropriate nature as well. Along with this, Gantt chart divide activities in a proper manner as
well data get gather for analysis.
TASK 1
P1 Research aims and objectives
Aims and objectives are major part of research which guide the whole project to get
done in a systematic manner. This enable in reducing uncertainty from project so that better
and effective outcomes could be gain. Aims are the targets which support in making things
correct and objectives are all goals which need to get accomplish in a specified manner. Thus,
whenever any modification take place in a business they have to prepare a topic and then on
the basis of that researcher will lead to prepare aims and objectives. Café Concerto will going
to prepare a topic which stated about the use of digital technology and innovation to gain
growth and development on business and its activities.
Topic: Impact of digital technology supporting small business growth and innovation.
This topic is helpful in analysing the impact of digital technology in order to bring
innovation in their services so that growth could be accomplish in an appropriate manner.
Through digital technology business will going to enhance number of operations as well as

reach wide range of users as well. On the basis of above topic, Café Concerto prepare aims
and objectives which are clearly described as follow:
Aims: Aims are the target which wants to attain by an individual who is working on that. It is
helpful in working in right direction and accomplish them properly.
“To identify the impact of digital technology on small business for growth and bring out
innovation – A case study on Café Concerto”.
Objectives: They are the certain points which have to accomplish in required time manner so
that their chances of effectiveness get increases. This is helpful in performing all the things in
an appropriate manner. Thus, the objectives for Café Concerto are described as follow:
 To analyse the impact of digital technology on small business
 To identify all innovation which support Café Concerto to grow
 To determine the impact of digital technology in order to bring innovation for
Café Concerto
Research Question: On the basis of these objectives several number of questions get frame by
a person (Jacobs and Chase, 2013). These questions have to meet with their answers to
analyse the research impact properly. Hence, all these questions of Café Concerto will enable
in further research so that more and more suitable outcomes could be determine in a proper
manner:
 What will be the impact of digital technology on Cafe Concerto?
 What is a major innovation impact on business?
 What will be impact of digital technology for carrying out innovation for Café
Concerto?
This project will going to answer all these things in an adequate manner so that proper
outcome can derive for business.
P2 Project management plan for incorporation of new changes
A plan is a crucial part which used to oversee in working in the right heading inside
the qualities and methodologies. It used to reduce the chances of wastage and addition
efficiency and ampleness under which whole work needs to finish according to prospective

manner (Laudon and Laudon, 2011). With each wander, there are a couple of things
constantly associated with it. By a prevalent understanding of each one of them, it makes the
projects and reports more practical and appealing in association with essential initiative. Café
Concerto wants to implement the digital technology in business so that they are going to
make performance more appropriate and make things innovative in nature as well. Thus, they
have to prepare an appropriate project management plan which includes about cost, time,
scope and nature of endeavour which lead to maximise their efficiency and working criteria
in an appropriate nature. Project management plan for the Café Concerto is described as
follow:
1. Cost: It is define as value which get incorporate on the project and for this
organisation will lead to provide fund for executing the project in an appropriate
manner. This concept is helpful in covering the overall cost which lead to get incur on
project through which association will going to prepare such strategies to cover whole
cost of endeavour. Café concerto determines that launching an application is not an
easy thing and incur around £700 in its implementation. Thus, more and more fund is
required for this major concern which have a direct link with growth and
development.
2. Scope: Digitalisation and innovation is not an easy thing as well as its future scope
determines through change in business environment and working. Café Concerto
identify that with rapid increase in internet and other social media application, their
scope for this project is also wide in nature which emphasise more growth and
development for further future oriented activities.
3. Time: Every new endeavour take some time to get implement into business as well as
many staff members resist to adopt such change management. Thus, digitalisation
execution require more than 6 months to get implement as a regular working practices
because software designing and other associated elements with this concern made a
vast impact on working. Hence, Café Concerto application launch project need more
than 5 months to run as an actual thing.
4. Communication: A proper communication about all the things have to done in an
adequate manner which is essential for business. When business will going to
incorporate this fact into business then they have to communicate each and every sort
of information with internal stakeholders as well as external stakeholders. This

information will also have to communicate with customers in a same manner as with
staff.
5. Resources: There are diverse number of things are use in project which have to assort
by a researcher and use them properly without wasting them. For this research data
and money are the two major resources which aid in organising this research properly.
P3 Work breakdown structure and Gantt chart use for project
Every project need to get done by dividing each and every activity in an appropriate
manner. This factor is helpful in executing the operation properly because if a project will not
get planned and divided among various small activities then its essence will get finished.
Hence, whenever a research get execute, it leads to use various models which are prepare just
to division of work. In such context, two famous and appropriate techniques are identify
which are: Work breakdown structure and Gantt chart (Koen, Bertels and Elsum, 2011).
Café Concerto can apply both of them in their project through which they are going to
divide the whole research project into similar group’s activities which facilitate in proposing
effective outcome. A basic description about the project is signifies as follow:
Work breakdown structure: Every endeavour requires separating the majority of their
assignments into small things so that they are going to work in more suitable manner. It is a
duty of the scientist to do this thing appropriately for high precision. Work breakdown
structure bolster in the division of errand into level with way albeit general weight won't put
on an individual shoulder. This help in encircling a report which gives legitimate information
about project and its related questions as well as reflect positive sign on all research related
facts properly. Café Concerto managers have to identify this tool properly and then divide
their work equally so that better and effective outcome could be accomplish. This help in
managing various activities in an appropriate manner.
Gantt chart: With each task, it is fundamental to decide the begin and complete dates which
are related to it so work gets achieve as indicated by time. It gave by acclaimed researcher
Henry Gantt in 1910 with a reason to do everything on time. It is useful for substantial tasks
which are occurring in an association. It is an arranging device through which legitimate
booking of work done. It empowers in to decide the conditions of the errand on each other.
This exploration errand requires one month to its fulfilment. In spite of the fact that Gantt
graph will incorporate every one of the exercises with their antecedents and number of days

in their execution. The following is a Gantt graph which is utilized for this exploration point
of view. This technique can be used by the Cafe Concerto manager in order to complete the
project on well-defined dates. This lead to maximise efficiency of project so that appropriate
results will get derive. This is helpful in making things correct in nature with all essential
fulfilments.
Name of the activity Number of days Predeccoser
Identification of problem 2 days
Setting of aims and targets 3 days 1
Literature review 5 days 1,2
Data collection 10 days 2
Data analysis 15 days 4
Recommendation and
conclusion
4 days 5
Submission of report 1 days 6

TASK 2
P4 Small scale research for collecting the qualitative and quantitative data
For every research, there are two sort of data is identify which enable in conducting
the whole investigation in an appropriate manner. This data collection process make project
more appropriate in nature through which appropriate conclusion get recommend properly.
For this project, primary and secondary source of information are identify whom have to take
in account by Café Concerto in an appropriate manner so that further process get done. Primary data: It is essential for a project to collect raw data from market so that its
dependency on previous information get reduce. Primary information includes all
such values which are new in nature and helpful in bringing effective conclusion
properly. Many research involve such technique so that qualitative and quantitative
approaches get effectively apply. Café Concerto prepare an questionnaire which is a
type of primary research objective which further lead to enable in make the research
more appropriate by using representative values and numbers. This project includes
response of 20 people by using random sampling method properly.
 Secondary data: This is another type of data which includes the various authors and
writers perspective in account. It support in taking account existing research
outcomes properly so that further and effective judgement will be carried down by
analysing differentiation in concepts. Many large and big projects include this thing
for analysing their financial statement which represent actual condition of a business.
Thus, management have to take this factor in account as well but at the time of

talking a big decision making process so that feasibility of investment could estimate
easily. This research does not include secondary research method in account for
deriving a outcome.
There are two major concepts of research are identify which are helpful in bringing
out the positive response towards an organisation. These two approaches are qualitative and
quantitative research method in which all related things get underpin properly. Qualitative
research promote ethical working in which reliability of data is high whereas quantitative
data easily get converted into numerical form so that its interpretation become easy and
appropriate results get conclude as well.
Qualitative research depends on speculation and support to creating thoughts for an
exploration (Ajmal, Helo and Kekäle, 2010). Alongside this, it additionally used to cover
every one of the patterns and distinguish the more profound sense about all considerations
and assessment of a person by recognizing their own perspectives and supposition and
support in more profound pondering the issues. The scope of precision is high in nature when
contrasted with another strategy. Quality based results define by customers of Cafe Concerto
which need to understand by managers properly. This will enable them to maximise
effectiveness and efficiency of business through which better associated results could be
accomplish in an appropriate frame. It is essential to maintain and maage the quality
ofproducts and services which facilitateto aprpopriate growth and development so that
profitability could be maximise.
Quantitative information is such kind of data which are in the type of numerical and
help in effective understand ability. The information which gets accumulate through a
survey, individual meeting and so forth is additionally changed over into a logical
configuration with the goal that it turns out to be anything but difficult to finish up a choice.
Café Concerto prepare a questionnaire which get done on 20 respondents and on the basis of
their opinion it get identify that operations and working is getting done properly or not. This
enables them in bringing out this change into business on frequent manner so that better
working environment could promote:
QUESTIONNAIRE
Name:

Age:
Gender:
Q1. Do you like the products of Café Concerto?
a) Yes
b) No
Q2. Which meal of the Café is best for you?
a) Breakfast
b) Lunch
c) Dinner
Q3. Would you like to place your order through Café Concerto application?
a) Yes
b) No
Q4. Do you really think this will made positive impact on business performance?
a) Appropriate
b) Not appropriate
Q5. Which is a most competitive rivalry of business?
a) Zizzy
b) Café Cappuccino
Q6. Do you think it’s an innovation or an invention for association?
a) Innovation
b) Invention
Q7. Is it really helpful in meeting with all business objectives?

a) Yes
b) No
Q8. Do you like the products and services as compared to others?
a) Yes
b) No
Q9. Will this technique bring positive impact on a business productivity and profitability?
a) Agree
b) Disagree
Q10. Any further suggestion.
TASK 3
P5 Research analysis on the basis of collected data
Q1. Do you like the products of Café Concerto?
a) Yes 15
b) No 5
Theme: Products get liked by customers

Interpretation: Many customers of Café think that their products are completed with all
quality standard and things which made them satisfied. This enable them in conducting all
activities in an appropriate manner.
Q2. Which meal of the Café is best for you?
a) Breakfast 10
b) Lunch 9
c) Dinner 1
Theme: Breakfast is a best meal
Interpretation: Lack of variety are presented by Café Concerto in their dinner which work as
a major barrier behind less loving meal. Thus, it is really essential for them to increase variety
in their dinner meal.
Q3. Would you like to place your order through Café Concerto application?
a) Yes 16
b) No 4
Theme: Application is good for placing order

Interpretation: Most of the people determines that Café Concerto are always engage in good
working practices and if they launched an application then they are going to place effective
quality products and services
Q4. Do you really think this will made positive impact on business performance?
a) Appropriate 17
b) Not appropriate 3
Theme: Innovation will bring positive impact on business performance
Interpretation: Café Concerto will going to launch their application which is a new change in
their working. Hence, this will made a positive impact on their working through which they

become able to accomplish all goals and targets in an appropriate manner as well. Hence,
business performance get improved.
Q5. Which is a most competitive rivalry of business?
a) Zizzy 17
b) Café Cappuccino 3
Theme: Rivalry in business environment is must
Interpretation: There are many food service provider are already working in such competitive
world whom provide tough competition to Café Concerto. Zizzy is one of a mots competing
rival for Café and for that management have to prepare their strategies in according to them.
Q6. Do you think it’s an innovation or an invention for association?
a) Innovation 11
b) Invention 11
Theme: Innovation and invention both is for Café Concerto

Interpretation: Innovation and invention both are differ terms from each other but many
people are still confuse in such scenario. It is determine that Café Concerto will going to
launch their application first time but it is an innovation because they are making change in
existing business thing which already took place in an environment.
Q7. Is it really helpful in meeting with all business objectives?
a) Yes 15
b) No 5
Theme: Business objectives get accomplish properly

Interpretation: A major thing in a successful business is meeting with all objectives and
targets. Hence, through expansion of activities all objectives get accomplish properly.
Digitalisation promote reaching wide range of customers and thus all targets get accomplish
properly through this technique which lead to make goodwill prosperous.
Q8. Do you like the products and services as compared to others?
a) Yes 14
b) No 6
Theme: Products and services are better than others
Interpretation: A major thing which lead to attract more and more number of customers is
organisation products and services. Thus, many respondents support to Café Concerto for this
context in which it get analysed that all products and services are of good quality nature and
maximise a user experience as well.
Q9. Will this technique bring positive impact on a business productivity and profitability?
a) Agree 13
b) Disagree 7
Theme: Bring positive impact on business
Interpretation: Digital technology is a helpful measure for every business and it will made a
positive impact on organisation profitability be reaching to wide range of customers. Cafe
Concerto wants to implement the digital technology and by that will made a positive impact
on their working and performance so that better outcomes could promote in future context.
P6 Appropriate recommendations on the basis of research
Data analysis is helpful in identifying such areas and things which are really need to
get improved in an appropriate manner. This project also talks about several thing which are
related with business and management have to make their keen focus on them properly.
Hence, appropriate recommendations are provided on them to get improvise such field of
working for better development and growth which promote sustainability in activities. There
are several suggestions have to take in consideration by business for making their operations
effective.

a) One of the most important thing which is related with business is to improve quality
of products as well as increase variety of products as well. Management have to make
their focus on dinner properly because many people think that they have less variety
of products and services for dinner and this is a reason behind less visiting users in
night.
b) Another thing which is associated with business is rivalry. Zizzy is a one of the most
competitive rivalry of business and for that management have to prepare such
strategies through which they can overcome from them. Hence, use price effective
policy as well as digitalise the business properly.
c) Another thing is objectives and targets which are framed annually. Business have to
cop up their objectives with time under which they are bringing work with launching
of new application and placing order through that. This context require some key aims
which have to get fulfil in required time frame so that better working could promote
as well as business profitability get enhance.
All these areas require more focus by Café Concerto so that they are going to gain feasible
working environment which is helpful in enhancing profit margin as well as sales ratio.
P7 Reflection of the research
This project is based on impact of digitalise technology on small business growth and
innovation. Through this topic I understand about how an organisation can implement and
use digitalise methods into business for gaining growth and development. Hence, with the
help of this, I get better understand about the positive impact of new application launching on
small business association. Along with this, I also get aware about aims and objectives
concepts which play an essential role in organising an investigation. There are several issues
get faced by me when I was conducting primary survey in which various respondents get
reached. Some of them were interested but several behaviour was not acceptable. Moreover,
through this project my communication skills get developed as well as I used to learn creation
of graphs and charts properly. Moreover, it also enable me to provide beneficial
interpretations of research so that my decision making and analysis skill get improved.
Decision making is a crucial part which get encouraged through this investigation in which
various concepts get underpin properly.

CONCLUSION
It get concluded from the project that for managing changes into business a
successful and appropriate design of plan is must. Managing a successful business project is
not an easy task and a perfect research is required to get identify the impact of such
modification on an association. With change in technology, there are many innovative things
adopt by small business enterprises whom have to consider by an association in an effective
and appropriate manner. For this, they have to prepare several aims and objectives and
combine them with project management plan. Gantt chart enables in dividing the work into
various different sections which facilitate in bringing appropriate development. Primary
source of information get used which stated about project effectiveness on the basis of
various people opinion. On the basis of such interest suitable decision will be carried down
through understanding the information with various graphs and charts. This facilitate in
concluding a research with suitable outcome.

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Online
Cafe Concerto. 2017. [Online]. Available through :<https://www.caffeconcerto.co.uk/>.