Report on Effective Business Management Strategies at Austin Fraser

This report analyzes the business management strategies employed by Austin Fraser, a consultancy recruiter, focusing on project management techniques to achieve its objectives of delivering quality services. It explores the implementation of Corporate Social Responsibility (CSR) to achieve sustai...Read More

MANAGING SUCCESFUL
BUSINESS

INTRODUCTION
Whether you are the owner of business or you are assigned to manage it, all you need to
do is to keep the business alive and rejuvenated. Managing your business is not that simple as it
sounds, it take a lot of hard work and dedication, which is the forte of Austin Fraser. For
managing it you should know each and every single detail about your business and
simultaneously keep an eye on the business of competitors. To become successful, it demands to
take quick actions and relevant decisions. Being ethical is what will help your business sustain in
the market for a long term and for that corporate social responsibility should be adopted and
taking care of society should be considered(Fernandez and Rainey, 2006). This report is based on
some techniques of how to manage business successfully and projecting CSR implementation for
the betterment of society as well as of business. The project management proven to be helpful in
managing the business of Austin Fraser.
TASK 1
P1 Project aims and objectives for Austin Fraser
Austin Fraser is a consultancy recruiters dealing in IT , Engineering and Life Sciences.
The objectives of Austin Fraser is to deliver best quality services to their customers, they are
doing this by project management techniques. It helps initiating the project with adequate
planning,executing, controlling and completing the project timely so as to achieve the task
objectives of the cited entity(Shattock, 2010). This helps the employees in gaining a competitive
advantage by serving their clients better services and providing them recruitments. For achieving
this purpose, the first and foremost aims and objectives of the Austin and Fraser covered in this
report are enlisted as follows:
Aim is to implement corporate social responsibility in Austin and Fraser for accomplishing
sustainable goals and objectives.
Corporate social responsibility refers to the activities done by the company as a gratitude towards
the society in which they are operating and using the resources. These are the activities which
provide benefit to the society(Christensen and Christensen, 2003). Earlier it was not necessary to
implement CSR but today its very essential for the reputation of the entity to abide by the polices

of CSR . This betterment can be provided to society in any form like charities , making it
pollution free, growing trees etc.,
objectives-
 Understanding of role of CSR for Austin Fraser
 For analysing the importance of CSR in accomplishing sustainable objectives.
 For examining activities by the cited entity in relation to CSR.
 For recommendation of ways for application of CSR policies top achieve these
objectives(Eckerson, 2010).
The manager has to pursue the proper procedures and steps for project management techniques
and these are :
 Project Initiation: In this step all the objectives of the organisation are to be set by the
top level management and these needed to be defined in a detailed manner.
 Project planning: The whole detailed plan is discussed in this stage about how to
implement CSR (Crane,. and Matten, 2016). What policies are to be considered.
 Project Implementation: In this phase the the manager put the resources into use and
start working with the team members.
 Project Monitoring: The manager of the project needs to monitor and evaluate the
performance of the project and continuously assess it.
 Project Close: After performing all the above steps the project needed to be close and
those projects with adverse results needed to be closed.
The main objective of the company is to provide recruitments for the companies and to give their
best possible services to their clients(Trevino, and Nelson, 2010). Austin and Fraser need to
capture large market share and defeat their competitors.
P2 Project management plan that covers aspects of cost, scope, time, quality, communication risk
and resources
A project management plan is required for the Austin and Fraser for the better and
efficient running of their business. They need to look upon the aspects covering; cost,
scope,time,quality,communication,risk,resources, due to which they can sustainably run their
organisation and achieve the desired results(Ajmal, Helo, and Kekäle, 2010). Their business is
to provide recruitment to the recruiters so they need to have proper project plan so as to fulfil

their guidelines and give required results and attain objectives. To select a perfect candidate for a
perfect job the factors that are to be looked upon are:
 Cost: The measurement of costs by the company is required to be done for assessment of
costs such as advertisement, calling cost, induction costs, office set up cost etc. the proper
analyses of this cost helps them to know their expense in advance through estimation and
plan it accordingly(Anderson, and Anderson, 2010.). Controlling costs in a project is
very essential.
 Scope: They are the agencies which help providing employment to many candidates .
They help finding them the right job. There is no fixed scope of work. They can do all the
possible activities which help the society , to make it a better one .
 Time: Austin Fraser makes the plan that in what duration or time frame will the project
be completed. The defining of the activities is done and then they sequence it . They
estimate the time required for performing one activity , resource activities are estimated,
after that schedules are developed and then the controlling and monitoring part of
schedules are performed. For implementation of CSR they needed a time frame of 6
months.
 Quality: Quality management has to be done in accordance of the deliverables of the
project undertaken. The project managers goal is to produce deliverables which are high
in quality. It includes planning of quality, assuring quality and evaluating quality.
 Risk: The planning of risk management includes; identifying risks then doing the
analysis of risk both quantitative and qualitative(Bloom, N. and et. al., 2012). Then
accordingly planning the response of risk and then controlling and managing it.
 Resources: The element of resources deals with the aspects of funds that are required for
the financial feasibility, human resources that are needed for doing the work. Resources
of society are being used and they have the responsibility to pay them back and don't
waste the resources . They plan to acquire the resources then develop them and manage
them afterwards.
For performing certain works , it is essential to give it a start by designing a plan so that blueprint
of entire work can be made beforehand(Brown, K. and Osborne,2012.). This also ensures that the
plan is going in the right direction and will fulfil the objectives an aims it is also ensured that all
the vital aspects are covered so that nothing important is missed out.

P3 Work breakdown structure and a Gantt chart to provide time frames and stages for
completion of the project.
The work break down structure , as the name itself suggests that in the context of Austin
Fraser is that they will divide their work into tasks in an organised and systematic manner so that
the work can be completed effectively and in given time-frame(Daley, 2012.). That is to
implement the CSR they will make a systematic work breakdown structure so that the CSR
project can be completed within a already decided time frame. In work break down structure
each task is allotted to the workers in accordance to their working capacities. The cited
organisation has allotted time for each activity in the implementation process so that the whole
project is implemented on time. Thus, the work will be completed in an organised manner and
because of this project completion time can be determined in advance and the various other
activities could be managed as well.
Work breakdown structure
Illustration 1: Project Goal

Gantt Chart
It a series of lines drawn horizontally which depicts the amount of work done or project
completion amount in every interval of time in respect to the time allotted/ planned for that
particular activity.
Gantt Chart will visualise the work done by the employees in a easier way. it will automatically
calculate the duration and give the remaining tasks to be done in the process of CSR(Hertog, ,
van and Jong, 2010). The managers are to be provided with the timely training and updations
and to retain the employees for a longer time duration and reduce the attrition rate. This will
Illustration 2: Gantt Chart

further help Austin Fraser to keep a check on the work status of implementing of CSR as they
have to adoprt it completely within the duration they have planned.
Stages for completion of the CSR implementation:
 Stage 0- Strategic Definition: All the things related to the project will be decided in this
stage, as to what the plan is, what are the resources that is going to be used, what is CSR,
what is the need of it what are the objectives, targets and so on. everything should be
explained in this stage(Fisher, and Shortell, 2010).
 Stage 1- Preparation And Brief: What will be the preparation and efforts required for
implementing CSR . Project feasibility study is conducted here.
 Stage 2- Concept And Development Design: Conceptual design proposals are prepared
in this stage. As what will be the structure of the corporate social responsibility what are
the things need to be adopted for implementing it . At each sage development is rated.
 Stage 3- Handover And Close: After all the tasks are completed then the project is set to
be implemented and society should be benefited from these policies.
TASK 2
P4 Qualitative and Quantitative research methods appropriate for meeting project aims and
objectives for the implementation of CSR by Austin Fraser
Research is known to be the systematic investigation for the particular topic to study that
thoroughly and to find new conclusions and facts. Austin Fraser has done the research on
corporate social responsibility before its implementation. it is mostly used as a tool to analyse the
information and data can be collected easily(Greenwood, and et. al., 2011). Research has always
proven to be beneficial for the company as it gives them new findings that help them to achieve
corporate and social goals. This research will help the cited organisation to find new conclusions.
Qualitative Research: This research is done where you can observe but it cannot be
measured. This is done by Austin Fraser for the development and understanding of employees so
that they can understand how they feel and think about work. It is purely subjective. It help the
organisation to attain their desired objectives. This data analyses with the objects and words .
The techniques used in this study is not that structured which may consist thorough planning of
implementation and what are the policies to be covered. It is used for developing understanding
at the initial level which will help the managers to plan out the policies(Iles, Chuai, and Preece,
2010) . This is the exploratory study which explains and elaborate all the non-numerical part of

the plan and helps the organisation to understand the attributes related to corporate social
responsibility in detail.
Quantitative Research: This research is done by Austin Fraser to calculate the numeric
part for the CSR that will cost the company while implementation of it, and after the
implementation also. It’s done with the help of approaches like statistical and mathematical and
computational, it’s linked with the approach of objectives. The research technique which is used
by the cited entity is conclusive, which has proven to be very useful in the implementing of the
policies of social responsibilities. CSR activities also helps in protecting from adverse activities.
Protect it from defaming. Experimental research has been used in this with the use of various
management tools and techniques such as work breakdown structure and Gantt chart. Some
people in the organisation think that it is the responsibility of the HR department to take initiative
while other think that the top level management should initiate this. Although CSR policies are
made but the issue arises in its implementation. This should be taken care of.
Does CSR is important for organisation?
 Yes
 No
CSR allows to gain competitive advantage
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Employee safety must be considered as key aspect in organisation
 Yes
 No
Theme1: Does CSR is important for organisation
Yes 3
No 2
On the basis of data collection, it can be said that CSR must be considered as critical
aspect by the organisation because it allows to improve the brand image in the market. Out of 5
respondents the 3 of them has stated that Austin Fraser must focus on CSR application for

continuous development. Rest two of respondents are not aware about the subject so they are not
agreed with application of CSR.
Theme2: CSR allows to gain competitive advantage
Strongly agree 3
Agree 1
Neutral 0
Disagree 1
Strongly disagree 0
Analysis of information collected indicates that CSR allows Austin Fraser to have better
competitive advantage because it helps in improving performance. It has been noticed that 3 of
members are agreed with the statement. Only one respondent was not in the favour of statement.
Theme3: Employee safety must be considered as key aspect in organisation
Yes 4
No 1
It has been noticed that employee safety is also considered as one of key motive which need
to be referred by manager. It has also been identified that 4 of members has stated that employee
safety must be referred by organisation as a critical aspect for long term sustainability. It also
provides a support to organisation CSR policies.
TASK 3
P5 Analyse research and data using appropriate tools and techniques for the chosen project.
Analysis of task is compulsory for minimise the wastage of resources which further leads
to maintain efficiency in an organisation. It also helps in maintain a balance in an organisation.
With the help of analysis it helps an organisation to produce quality goods and works in welfare
of society by using their resources efficiently (Hoang, and Rothaermel, 2010.). Appropriate
analysis helps in finding out the number of competitors and customers in market which promotes
to maintain a balance in quality. It has been noticed that use of methods was appropriate in the
study and it has make understand effectively in regard to CSR. By having an application of
diverse measures the issues can be overcome in desired manner.

Firm have to made strategies according to competitors and helps in survival of
organisation in competitive market. This analysis is compulsory. Proper research can only be
done by using appropriate method and it helps in calculating the data accurately. This helps in
finding out the data and all the deviations which are going to affect an entity work. By
considering such deviations management can work on such differences which creates barrier in
organisation efficiency. These activities helps in maintain a time management and saves more
time for many other activities. Another important thing is that it helps them in producing better
product for their clients. So, their customer’s welfare do not get harm. CSR activities also helps
in protecting from adverse activities. Protect it from defaming. Experimental research has been
used in this with the use of various management tools and techniques. It has facilitated in
attaining better outcome in respect to the CSR application so that goals and objectives can be
accomplished. Along with this, key sources are being accessed properly to attain the effective
outcome.
There are many tools and techniques which can be adopt by firms to find out the
solutions for their deviations. These methods promotes the proper utilisation of resources without
wasting them. It increases their social welfare in respect of society. This proper utilisation helps
them to use all resources in a systematic way so, none of the employees and customers needs and
welfare can harm. This show that company is corporately social. This CSR method helps in
maintain a goodwill, faith in the eyes of stakeholders.
Two basic methods which are useful in measuring out such deviations are: a) qualitative
b) quantitative. Qualitative research is based on some purpose which shows that it has some
purposeful for using this method. It can be used at the time of special condition. On the other
hand, quantitative research can be used randomly without any specific purpose. It can be used to
find out the deviations by using numeric data (Jennex, and Olfman, 2010). It can be used at any
time with in an accounting year. The tools and framework for corporate social responsibilities
are that they create value, helps organisation to sustain in the market with an add on to its
reputation and goodwill. The need which arises with the frameworks is to understand the CSR
objectives and initiatives as an individual and as a whole organisation.

P6 Appropriate recommendations as a result of research and data analysis to draw valid and
meaningful conclusions.
According to the detailed study conducted in this report it is analysed that the corporate
social responsibilities have performed a major role in the success of Austin Fraser. It has helped
them to sustain in the market and showed a raise in the reputation of the company. The cited
entity is getting the benefit of the CSR strategies as they have formulated a proper project
management plan and used the research methods. The Gantt chart and work down structures has
worked wonders in the implementation of plan. But the entity is lacking behind in few areas that
needed to be worked on, firstly they are lacking in applying strategies , that is they have
implementing problem and the other area in which they are lacking behind is they are not able to
achieve the minimum female ratio in the organisation. They are having problem with these two.
It can be resolved by making effective HR strategies to employ female candidates and execution
of these strategies so as to make them applicable, this could be done by arranging campaigns and
going exclusively for the recruitment of female candidates. The top level management needs to
coordinate with the HR department to implement the strategies for the effective implementation
of corporate social responsibilities. Every organisation is required to use the tools and
frameworks for the betterment of their organisation. They have used the research methodologies.
With the extensive use of qualitative and quantitative research that has proved to be successful in
implementing the policies and improvement of the society by those facts and conclusions. With
these Austin Fraser are successful in framing the policies and making the strategic plans. These
strategies are made out of practical evaluations and helped the companies to grow further.
Corporate social responsibility gives an effect of synergy in the organisation. As the organisation
works for the betterment of society in return society will also give organisation something back.
It gives an organisation a sense of prestige in everyone's eyes (Lengnick-HallBeckLengnick-
Hall2011). CSR is a concept where organisation started taking care of the social and
environmental issues with their business operations and while interacting with their stakeholders
so as to be in the good books of the stakeholders and to come in the eyes of media also as media
plays a very good role in the marketing of these companies who are involved with corporate
social responsibilities. It is about the Austin Fraser that they have gone beyond the minimal legal
needs and ordinance to address the social needs. This have grown the prestige of the cited
organisation in the eyes of society and they have been considered as the responsible entity.

By having an appropriate selection of standards application the issues can be resolved
effectively. It assist in meeting key goals and objectives through consideration of diverse values.
Company can purchase fair trade product and support its workers by providing them some
benefits. Along with this, it has been noticed that identification of key factors of CSR is also
need to be considered as critical aspect in order to have sustainable development. By having
consideration of CSR application process the better opportunities can be created for organisation.
TASK 4
P7Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance
As per above sated report, with the help of CSR activities, I have learn so many new
things about their CSR activities. In this report I learned corporate social responsibilities of
business concern. I learn so many thing about CSR activities where it is a corporate social
responsibilities towards their concerning organisation which are providing social activities to
other non-profitable organisations. CRS is a way to provide such contribution to their respective
organisation whereas, it is a activities which can prove some development scheme for
organisations or else economy. . With the help of this contribution non profitable companies are
develop their environment. I learn about project management where it can help me to managing
whole project effectively. In this present report has been sated on Austin Fraser which is
recruitment consultancy. It may provide recruitment services to other sources. In this mention
company also provide CSR activities to other organisation where they build effectively
workforce environment. In this report I learn about new recruitment software which may provide
recruitment applicant and then outsource. I gained knowledge about the project management
where I learn so many new things about their project management. As per the above report I
learn about the break down structure where work distribution is easily managed in this process
there are various significance to reach out there objectives. Along with that I also learn about
Gantt chart which may provide effective research methodology and research design. I have
performed the whole research and as well as data collection methods, I select primary or
secondary both are the data collection methods which are helpful to me proved a proper effective
information about the concerning clients. Data collection method is also helpful; to provide me
information to non-profitable organisation where I invest through CSR activities. Gantt chart

which is more useful to research report. I have gain information about the research design and
research methodology. I have performed the research as well in which collection of primary data
has been done through questionnaire. I learned that CSR is an important aspect that can help in
attainment of objectives. It is also help to provide positive image in the society. Further, I learned
to carry out the qualitative research and analysis of data collection in good manner. CSR
activities help me to meeting all objectives and aims which are slated to implementing corporate
social activities. Whereas like build a good image is helpful to provide CSR activities to other
non-profitable organisation. It is more beneficial for the other non-profitable organisation where
they with the help of CSR activities meet their sustainable goals and develop their organization
environmental (Lindner, and Wald, 2011.). CSR activities aid to provide economy development
where as one big company who contributing his income part to their CSR activities. So in that
case company create a good image in current market and build relationship with their concerning
organisations. So in that case CSR activities is most important to any one whether as is for
private organisation or else non profitable organisation.
CONCLUSION
The present report is made with an effort to demonstrate the significance of corporate
social responsibility in the business entities. For this purpose Austin Fraser has been considered
as they are a consultancy firm doing business in IT, Engineering and Life Sciences. They have
made a project management plan for implementing CSR for which various research has been
done and certain strategies has been formulated . Besides this various aims and objectives has
been stated and the work down structure has been shown to divide the work among the
employees and to keep a check on the work done Gantt chart has been made. Thus, to conclude
this report every organisation big or small should implement corporate social responsibility as
we definitely owe something to the society.

Trevino, L.K. and Nelson, K.A., 2010.Managing business ethics. John Wiley & Sons.