Detailed Business Plan: Sugar-Free Chocolate Manufacturing Unit

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Added on 2022/12/30

AI Summary

This business plan outlines the establishment of a sugar-free chocolate manufacturing unit, detailing various aspects of the business. It begins with an introduction and provides business details, including the product's unique selling points (sugar-free, high in fiber and protein). The plan includes a macro-environment overview, assessing political and economic factors in the UK. Market and industry analysis covers the threat of new entrants, while competitor analysis highlights key players. Marketing and pricing strategies are discussed, including demographic, geographic, and behavioral segmentation. The operations plan focuses on adopting the latest technologies for efficient manufacturing. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Financial requirements are also presented, along with references. The business plan aims to provide a comprehensive roadmap for the chocolate manufacturing venture, covering all essential aspects from market analysis to financial projections.

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Business Plan

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Content
• Introduction
• The Business Details
• Macro Environment Overview
• Market and industry analysis
• Competitor analysis
• Marketing & Pricing Strategies
• Operation plan
• SWOT Analysiss
• Financial requirements
• Conclusion
• References

Introduction
Business plan is the layout in which the
entrepreneur set the business activities
which it going to undertake. In the
business plan the resources which will
be needing are stated along with the
total finances required. Apart from this
it contains the major idea upon which
the individual is planning to start his
business.

The Business Details
 The business is to establish a manufacturing unit of chocolate. The product
which the company would be offering will be different form the available
products. The product, chocolate, will be sugar free and contain the
ingredients which will provide the eater with high level of fibre and protein.

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Macro Environment Overview
 Political: As the manufacturing unit is
establish in UK where the
governmental policies and regulations
are very stable, this will benefit the
company stability in state rules and
regulations brings the stability in the
operations of business or
manufacturing unit.

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 Economical: The economic situation and condition of UK state of
very good. The people living their have the high disposable income
also. Therefore they have the ability to purchase this sugar free
chocolate. Although the prices set for the product will be
affordable.

Market and industry analysis
 Threat of entry: The barrier of entrance and exit in this industry is
very minimum, an organisation before starting up the business
operation in this field just have to complete some of the basic legal
formalities. As the industry has less degree of barrier, the number
of organisation operating in this market will be high. As in the case
with Chocolate manufacturing unit the number of organisation
which is operating at this field will be high therefore creating a
threat for this business plan.

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Competitor analysis
Brand Speciality
HU Chocolate bars The brand manufactures the organic chocolate to
the customers. The sweet which is added to the
chocolates is through the organic coconut sugar.
Lakanto Chocolate Bar The company provides the chocolate which adds
the sweet from monk fruits.
Andy Anand Sugar Free Dark Chocolate
Almond Bark
The company provides the organic sugar free
chocolate to the customers. This chocolates is
most preferred by the customers among the lot.

Marketing & Pricing Strategies
 Demographic bases: In this the market get grouped on the basis of
income, gender, age lifestyle and so on.
 Geographic bases: In this type of segmentation, the market is
grouped on the bases of geographical boundaries.
 Behavioural bases: In this type of market segmentation, the
market is divided on the bases of behaviours of the customers. Like
their perspective towards the spending the money, shopping and
etc.

Operations Plan
 The business has planned to adopt the latest technologies in their
manufacturing unit which can help them in producing the
maximum units in the minimum cost possible. The whole
operations will be done digitally. The data will be stored at a
particular server so that the decision could be formed by reviewing
all these data.

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SWOT Analysis
Strength
The product is different in its quality and features.
The price being set is affordable that will attract the
consumers.
Weakness
The Brand is new it is threatened by various
competitors.
The return on investment is feared as the new
business return includes returns slowly.
Opportunity
The new brand with its feature will lure the customers
to try the brand.
The opportunity to integrate with other firms is great.
Threat
The economic environment is fluctuating based on that
it will affect the demand of product.
The consumers may be resistant to try new brand.
With Pandemic the consumption patterns of people
changed largely and this may impact negatively the brand.

Financial requirements

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 From the report presented above, the business plan has been
prepared. In this the SWOT analyses about the idea which helped
in ascertaining the internal strength and weaknesses of businesses,
the pestel analyses gives the idea about the external environment
through the policies can be formed, it also provides the operational
and marketing plan to the business which helps in defining the
correct direction to this business idea.

References
Che Rusli, N. H., 2020. Fundamentals of Entrepreneurship (ENT300) Business Plan:
Artisticake.
Filloy Anè, F., 2020. Business plan aran projects and renovation works “Construction
Workshop” (Bachelor's thesis, Universitat Politècnica de Catalunya).
Guzairy, M., Mohamad, N. and Yunus, A. R., 2018. Enhancing Student’s Understanding in
Entrepreneurship Through Business Plan Simulation. In MATEC Web of
Conferences(Vol. 150, p. 05091). EDP Sciences.
MANSIMOV, E., 2018. Business Plan (case study) (Doctoral dissertation, Masarykova
univerzita, Ekonomicko-správní fakulta).