Thomas Cook Promotional Campaign Analysis - Summer 2018 Holidays

This report provides an analysis of Thomas Cook's promotional campaign for the Summer of 2018. The campaign focused on promoting travel packages to Morocco and Egypt, with a budget of approximately $12,000. The report details various promotional activities including email marketing, social media, TV, and print advertising. It also outlines strategies such as offering affordable airline services, catering to diverse age groups, providing easy visa application processes, and offering discounts to first-time travelers. Furthermore, the report discusses the importance of providing a comprehensive itinerary and ensuring currency exchange services. The aim of the campaign was to increase customer engagement and improve the overall profitability of the company.

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4.2 Planning and Justifying promotional campaign for Thomas Cook for Summers 2018 holidays
Objective of promotional campaign
 Thomas Cook have introduced promotional campaign to
Morroco and Egypt.
 The chosen destinations are famous enough that can attract
maximum number of customers towards it.
 Investment decided for campaigning function of summer
2018 is approximately 12000 dollars.
Practices of promotional campaign by Thomas Cook
 Amalgamation of business and leisure activities so that
people can have adventure with work as well.
 Campaigning to be done through, personal e mails, social
media platform, TV, newspaper and magazines.
 Airline services at the most affordable rates.
 Global advertising so as to attract maximum number of
customers towards it.
Elements of Promotional campaign
 Preparation of Itinerary inclusive of sightseeing, adventure
sports etc.
 Tourist attractions for children, adults and elderly people.
 Easy process of Visa application.
 Weekend flights at cheap prices so as to attract maximum
number of customers towards it.
 Foreign exchange currency at all counters of the airport for
easy access.
 20% discount on tourists who are travelling for the first time
with Thomas Cook.
Concluding remarks
It will help in ensuring that maximum number of
customers can be attracted towards it belonging to each
age. It will there by help in increasing the overall
profitability aspects of the company as well.