Business Project: Sun and Shade Summer Sandal Marketing Plan

Desklib provides past papers and solved assignments. This case study details the successful launch of a summer sandal.

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MANAGING THE SUCCESSFUL BUSINESS PROJECT
TO CREATE AND MARKET THE NEW PRODUCT, SUN AND SHADE, A
SUMMER SANDAL- A CASE OF HOTTER

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Contents
TABLE OF FIGURES.................................................................................................2
INTRODUCTION.........................................................................................................3
A) DEVISE AIMS AND OBJECTIVES OF PROJECT..............................................4
B) PRODUCE THE MANAGEMENT PLAN OF THE PROJECT COVERING THE
ASPECTS LIKE COST, SCOPE, TIME, QUALITY, RISK, COMMUNICATION AND
RESOURCES............................................................................................................. 6
C) SMALL SCALE RESEARCH BY APPLYING BOTH QUALITATIVE AND
QUANTITATIVE RESEARCH METHODOLOGIES..................................................11
QUALITATIVE RESEARCH..................................................................................11
QUANTITATIVE RESEARCH...............................................................................12
EVALUATE THE RELIABILITY AND ACCURACY OF THE DIFFERENT
RESEARCH METHODS APPLIED.......................................................................14
D) AND E) ANALYSE THE FINDINGS AND DRAW THE CONCLUSIONS AND
PRESENT IT IN THE APPROPRIATE MANNER.....................................................15
F) COMMUNICATE THE APPROPRIATE RECOMMENDATIONS.......................19
G) REFLECTIVE STATEMENT..............................................................................20
CONCLUSION..........................................................................................................22
REFERENCES..........................................................................................................23

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TABLE OF FIGURES
Figure 1 Hotter store...................................................................................................2
Figure 2 Gibbs reflective Cycle.................................................................................19

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INTRODUCTION
One of the latest trends in today's time is to define the person by his appearance and
footwear is the most important of an individual's appearance. This practice is more
popular in the youth today as there is very huge variety to choose from along with
many different styles of footwear. So it gets difficult for the companies to maintain the
creativity and innovation in their products as there the level of competition is already
very high in the market. This project aims at the development of the new range of the
summer sandals named as Sun and Shade by Hotter. The project will be focussing
on the analysis of the market for making the launch success of the new product by
Hotter. In this project aims and objectives will be set for the launch along with the
preparation of the project management plan. Also, small scale research is been
conducted along with the performance review at last.
One of the biggest shoe manufacturer in the UK, Hotter, manufacturing around 2.2.
Million shoes every year in their factory. The brand was established in 1959, as a
manufacturer of the slippers, and now in the current situation, it offers a wide
collection of the stylish footwear for both men and women. The shoes are produced
with the hidden concept of comfort which includes the super sofas well as the
breathable leather, soles that are flexible and lightweight along with the cushioning
underfoot.
Figure 1 Hotter store

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A)DEVISE AIMS AND OBJECTIVES OF THE PROJECT
A project management plan can be described as the formal approved document
which helps in the execution of the project. In the project management plan, the
documentation is done regarding the necessary actions taken to define, integrate,
prepare and coordinate the various planning activities (Bassot, 2016). Also, the
execution, monitoring, controlling of the project are also defined in the plan.
Therefore a business project is prepared for conducting the market investigation for
the new summer product, i.e. Sun and Shade by Hotter. The project will also help in
the development and marketing of the project in a successful manner for the new
summer sandals by Hotter (Bassot, 2016).
Being a project manager, I was given the duty of planning and conducting the
research in order to do the assessment of the market for the new summer sandals
by Hotter and to design it in such a way that it has all the requirements needed to
present it in the London fashion week (Boynton, 2016).
The main aim with which the project is developed is to facilitate the creation and
development of the new summer sandal, Sun and Shade by Hotter so as to compete
in the market with the existing brands and to present it during the London fashion
week (Boynton, 2016).
Aims of the project:
 To design and create a new summer sandal, i.e. Sun and Shade for the Hotter
Company.
 To analyse the market trend for the launch of the new sandal by Hotter.
 To formulate the market plan in order to market the newly designed and launched
sandals.
Objectives of the project:
 To give a tough completion to the existing brands.
 To represent the Sun and shade, a new sandal in the London fashion week.
 To establish a collaboration with the major players of the fashion industry.

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The SMART check of the aims and objectives:
Specific
The aims and objectives of the project should be simple and specific, therefore the
aims and objectives set are to the point i.e. creation and design of the new sandal,
doing the market analysis to launch the sandal by Hotter, presenting it in the London
Fashion Week etc. (Brown, 2016).
Measurable
The aims and objectives set should be meaningful and measurable just like the aims
and objectives set in the project i.e. presenting the product in the London fashion
week, collaborating with the big fashion brands etc. (Brown, 2016).
Achievable
The goals and objectives should be achievable in nature i.e. it should be realistic.
The aims and objectives set in the project are achievable i.e. creation of the new
product i.e. Sun and Shade by Hotter, presenting it to the London fashion week etc.
(Brown, 2016).
Relevant
The aims and objectives set should be relevant to the project. Therefore the aims
and objectives set in the project are relevant to the theme of the project i.e. creation
and marketing of the new product by the Hotter (Brown, 2016).
Time-bound
The aims and objectives are set with the deadline, i.e. before the event of the
London Fashion Week, Sun and Shade i.e. the new sandal is needed to be prepared
which is the aim of the company (Brown, 2016).

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B)PRODUCE THE MANAGEMENT PLAN OF THE PROJECT
COVERING THE ASPECTS LIKE COST, SCOPE, TIME,
QUALITY, RISK, COMMUNICATION AND RESOURCES
There are various activities that are covered in the project management plan i.e.
doing the proper planning, execution, organising the plan, controlling and monitor the
work so as to ensure the fulfilment of the set aims and objectives of the project of
launching the new product by Hotter i.e. Sun and Shade (Carnall, 2018).
The scope of the project (inclusive in nature)
The project is undertaken for the development of the new product for the Hotter
Company along with the marketing of the product so as to compete with the already
existing market player in the shoe industry. The project also covers the activity of
presenting it in the London fashion week and also initiating the collaboration with the
big fashion names (Chang and Taylor, 2016).
The scope of the project (exclusive in nature)
The project will not be covering the activities that are related to the funding and
financing of the Sun and Shade. Also, the aspects related to the operations,
production and other aspects except the marketing are also not been covered
(Chevalier and Mazzalovo, 2008).
Time scale and the time management
The time provided to complete the task from 12th Dec 2018 to 20th of Feb 2019. This
ate holds the importance as it is vital to complete the project before the mentioned
date as it is the set deadline for the project (Choi, 2018).
ACTIVITIES AND
TASKS
ACTION TAKEN TIME NEEDED
ACTIVITY 1 Meeting with the sponsors Week 1
ACTIVITY 2 Meeting with the designers to
approve the final design
Week 2
ACTIVITY 3 Proposal for the fabrics and
accessories
Week 2 and week 3

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ACTIVITY 4 Reproduction of the drawing
in the factory
Week 4
ACTIVITY 5 Development of the drawing
technical in nature with the
help of the sewing machine
Week 5 and 6
ACTIVITY 6 Checking all the details in the
sample
Week 7
ACTIVITY 7 Sample approval Week 7
ACTIVITY 8 Final and complete production Week 8 and 9
ACTIVITY 9 The final presentation in the
London fashion week.
Week 10
Cost and required resources
Resource Specifications Budget cost
Resources for IT Laptops, LAN connection,
software
£1000
Staff requirement Project head, project
manager, designer,
sponsor, tailor, and other
management staff.
£2000
Resources for
management
Support from the
management department
along with other
departments.
£ 550
Equipment and machine Measurement machine,
sewing machine, cutting
machine etc.
£3000
Other requirements Stationery, printing
machine, drawing stands
etc.
£750
Quality management
The quality management is attained with the help of the data collected i.e. both the
primary and the secondary data along with various techniques and tools that are

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being employed. In order to reach to findings of the projects, both the methods are
employed. In order to maintain quality control, the researcher needs to remain
unbiased during the tenure of the project (Choi, 2018). The project is conducted
under the guidance of the manager and will be under his scrutiny at every point of
time so that if any issue arises it will be sorted at hand (Choi, 2018).
Communication plan
WHAT TO WHOM HOW WHEN
To update the plan Staff members Through electronic
main
At the end of
every week
PROGRESS REPORT Manager
personnel
Through Meeting In every 15
days
ASSESSMENT
REPORT
Manager
personnel
Through meetings At the end of
every week
RECOMMENDATION
S AND FINDINGS
Respondents Though letter After the
completion of
the project
research.
Risk
The major risk that is been faced in the conduction of the research is the lack of time
along with the financial resources (Crane and Matten, 2016). The risk of the project
must be ensured with respect to the quality of the project at it meets the standards of
the project and is able to accomplish the aims and objectives of the projects. The risk
related to the timely completion of the project will be minimised by using the Gantt
chart and also the funding of the project will be analysed and managed by doing the
proper planning along with budgeting (Crane and Matten, 2016).
WORK BREAKDOWN STRUCTURE AND PROJECT SCHEDULE ALONG WITH
THE GANTT CHART
Work breakdown structure is the kind of the tool that helps in depicting the project
activities which also co0mprise of the breakdown of the project into smaller parts so
that it becomes manageable that can be easily planned, managed and controlled.

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The aims and objectives of the research project are devised in order to outline the
title of the project which will also help in drawing the conclusion. After that, a plan is
to be prepared for the project management which covers the cost, scope, time,
communication and risk of the project (Denscombe, 2014). Further, a breakdown
structure for the work is also been prepared to provide the proper timescale and
stages so as to facilitate the completion of the project (Denscombe, 2014).
Gantt chart for the project development:
ACTIVITIES
AND TASKS
ACTION TAKEN TIME
NEEDED
START
DATE
STOP
DATE
DURATION
ACTIVITY 1 Meeting with the
sponsors
Week 1 12th Dec
2018
18th Dec
2019
7 days
ACTIVITY 2 Meeting with the
designers to
approve the final
design
Week 2 19th Dec
2018
25st of Jan
2019
7 days
ACTIVITY 3 Proposal for the
fabrics and
accessories
Week 2 and
week 3
25th of Jan
2019
7th of Jan
2019
14 days
ACTIVITY 4 Reproduction of
the drawing in the
factory
Week 4 8th of Jan
2019
14nd of Jan
2019
7 days
ACTIVITY 5 Development of
the drawing
technical in
nature with the
help of the sewing
machine
Week 5 and
6
14rd of Jan
2019
27th of Jan
2019
14 days
ACTIVITY 6 Checking all the
details in the
sample
Week 7 28th of Jan
2019
3rd of Feb
2019
7 days
ACTIVITY 7 Final and
complete
production
Week 8 and
9
3rd of Feb
2019
16th of Feb
2019
7 days
ACTIVITY 8 The final
presentation in
the London
fashion week.
Week 10 17th of Feb
2019
20th of Feb
2019
7 days

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Summer sandal, “Sun and Shade”
The new summer sandal by Hotter, Sun and shade is ben designed and
manufactured and is going to be launched in the London Fashion Week. The sandal
designed is a luxurious model that is designed in a manner that is fashionable yet
comfortable. This sandal will surely add to the elegance and class to the party look.
The sandal is made up of the synthetic material and the heels in the sandal are the
white black striped stiletto.

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C) SMALL SCALE RESEARCH BY APPLYING BOTH
QUALITATIVE AND QUANTITATIVE RESEARCH
METHODOLOGIES
Small scale researches are done with the help of qualitative and quantitative
research methodologies. In order to conduct the primary research, a focus group is
been created and the questionnaire method is been adopted. On the other hand, in
order to conduct secondary research, a literature review is been done (Gruber et al.,
2015).
In order to conduct the quantitative research, primary research is been done with the
help of the focus group questionnaire that will help in drawing the results and framing
the conclusion accordingly. This type of the focus grouping method will help in
conducting the investigation as well as the production and marketing of the Sun and
Shade, the summer sandal by Hotter (Gruber et al., 2015). Also, it is done to assess
the quality of the sandal produced so as to make sure that it is good enough to be
presented in the London Fashion Week. The number of the participants in the
research is thirty and the data is been collected from the key persons involved in the
project i.e. experts, managers, designers, production team, marketing team etc.
QUALITATIVE RESEARCH
Launching of the new product
As per the Keiser et al., (2016), one of the famous and most practised strategies for
the growth in today's scenario is launching of wither the new product or new brand or
going for the extension in the existing product line. According to the Keiser, the best
way of launching the new brand is to position it in an integral part of the industry.
Therefore the elevation of the brand launch and its connection to the story helps in
giving the launch a purpose that is more meaningful (Husebø et al., 2015).
To analyse the market plan
As per the Denscombe (2014), the development and production of the luxury and
fashionable project require the specifications that are higher along with the high
budget and the high quality. In order to produce the luxury summer shoes,
development of the plan is needed in order to communicate with the target, aims and