A Study Report on Admiral Sportswear: Summer Shoes Market Strategies

This report investigates Admiral Sportswear's strategies for marketing a new line of summer shoes to compete with major brands. It begins by outlining the company's aims and objectives, including SMART goals focused on market share and sales growth. The report then details a comprehensive business plan, incorporating risk assessment, communication strategies, resource allocation, scope definition, timelines, and quality management. A Gantt chart and work breakdown structure are presented to illustrate project management. The study employs both qualitative and quantitative research methods, including a questionnaire to gather data. The data is then evaluated using various tools and techniques. Finally, the report offers recommendations based on the research findings, aiming to help Admiral Sportswear achieve its marketing objectives and gain a competitive advantage in the UK market. The report covers various aspects like creating a marketing plan, qualitative and quantitative approaches, and evaluating research data to create a successful business plan.

Managing A
Successful
Business Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1) Formulate aims and objectives of the company. .................................................................1
P2) By including risk, communication, resources, scope, time-frame and quality prepare a
business plan. .............................................................................................................................2
P3) State Gantt Chart and Work Break Down structure.............................................................3
LO 2.................................................................................................................................................5
P4) Carry out Qualitative and quantitative approaches ..............................................................5
LO 3.................................................................................................................................................9
P5) By using tools and techniques evaluate research and data. ................................................9
P6) Investigate appropriate recommendation in order to find out meaning full conclusions...20
LO 4...............................................................................................................................................21
P7) Carry out reflection in order to attain objectives ..............................................................21
CONCLUSION..............................................................................................................................22
.......................................................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE:
To investigate ways for creating and marketing a new summer shoes in order to compete
with big brand name. A study report on Admiral Sportswear
INTRODUCTION
Every small and large organization market their goods and services in the competitive
market place so that large customer base can be raised respectively. Without marketing it is
difficult to raise the sales volume of products. Even top brands create and market their innovative
products so that huge market ratio can be captured in the international market.
P1) Formulate aims and objectives of the company.
Overview of the company
Admiral trademark was founded by Cook and Hurst Ltd in the year 1914. It is based in
United Kingdom and are dealing in products such as , accessories, Sportswear, Footwear etc.
Organization is serving it's product globally and are successfully meeting the emerging needs of
the customers. This a British recognized brand and reached the peak of success in early 1970s
through a series of prestigious football team sponsorships (Beverland and Micheli, 2015).
Aims:
To investigate ways for creating and marketing a new summer shoes in order to compete
with big brand name. A study report on Admiral Sportswear
SMART objectives:
1. Early five month 10% discount is given on summer shoes so that tough competition can
be created for others.
2. To capture 30 % market share by coming up with summer shoes during London fashion
week taking place on 16th – 20th November 2019.
3. To raise 20% sales of summer shoes by using different types of marketing tactics.
4. To compete with multinational companies by launching a new summer shoes within six
month.
Questions:
1. Which types of discount are provided by company to raise sales by 20%?
2. Who are the targeted customers for summer shoes in UK market?
3. Why it is important to come up with innovative idea to compete with competitors?
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4. What are the marketing tactics adopted by top brand to generate huge profits?
P2) By including risk, communication, resources, scope, time-frame and quality prepare a
business plan.
Quality management:This component of the project management plan ensures that
project activities should be completed in a proper qualitative manner. Therefore researcher while
fulfilling the project activities uses qualitative data so as to collect the proper information from
respondents and leads to accomplishing of activities in a proper manner (Bills and Stephens,
2015).
Communication: It is the important and other crucial aspect of the project management
plan which is concerned to proper communication between the researcher and the respondents so
as to fulfill the project activities in a appropriate way. Therefore in order to conduct research
activities researcher should use face to face conversation with the colleagues, and sending e-
mails to the organization to so as to analyses the data in a effective a manner.
Scope: Conducting this project has a wider scope as it will enhance the knowledge of the
researcher towards the proper methods of recruitment, selection and training methods . It will
also provide analyses about the benefits of improving the training facilities to the employees.
Risk: In order to execute the project activities it is necessary for the mangers to analyses
the risk which is associated while conducting the research. Therefore researcher faces various
risk while conducting the business activities in a proper manner. Risk such as inadequate
finance and lack of funds are the issues which the investigator faces while conducting the
research activities and leads to non completion of project within the specified time period.
Cost: It is the crucial factor which needs to be considered in order to conduct the project
activities in a proper manner. It has been analysed that in order to complete the project activities
in a proper manner around £100 should be realized for executing the research activities in a
proper manner (Davenport and Harris, 2017).
Resources: This is the most important component of the Project management plan which
is considered with completing the research task in a appropriate manner. Various resources are
needed by the investigator such as stationery items and computer support so as to fulfill the
requirements of the task in appropriate way. These are the major requirement of the investigator
so as to fulfill the research activities.
2

Time-frame:It is the crucial element, which needs to be considered while completing the
project activities in a proper manner. It order to complete the research activities successfully
adequate time is required to manage the project components in a better manner.
P3) State Gantt Chart and Work Break Down structure
Gantt Chart: This chart shortlist the activities which need to be carried out on vertical axis
while on horizontal axis time intervals are shown. Gantt Chart which is a successfully carried out
by business in their working premises was discovered by Henry Gantt. Basically it is a bar chart
which illustrate a project schedule. By doing so on set time frame project is completed and set
goals are achieved.
3

WBS: In this case the work is categorised in small categories and accordingly employees are
assigned the task. By doing so conflict and misconception regarding the duties assigned or the
work does not take place. It simply the work structure so that smoothly task can be carried out
and goals can be achieved (Dereli, 2015).
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LO 2
P4) Carry out Qualitative and quantitative approaches
Qualitative approach: In this researcher focus more on quality of work rather then
numerical figures. It is easy to understand as it does not contain ant mathematical figure in it and
reader can easily capture the information. It is simple in nature and dies not consume much time
to demonstrate it.
Quantitative approach: This is a scientific method in which more of numerical facts
and figures are used to demonstrate the gathered information. It is easy to understand as more of
graphs, pie chart etc. are used so that accurate information can be provided to the reader. It
consume less time and resources to present the data gathered from primary and secondary
sources. In the survey conducted the number of respondents taken are 100.
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Admiral Sportswear adopts qualitative approach as it focus more on quality and are able
to accumulate authentic and realistic information. By adopting this best outcome nad set
objectives can be achieved (Fombrun, 2015).
Questionnaire:
Q1) Do You think top brand need to market their shoes in the global market?
a) Yes
b) No
c) As per requirements
d) In order to stay on top of other companies
Q2) What are distinguished ways to raise sales of summer shoes in UK?
a) Create need for summer shoes
b) Add innovation in the product
c) Call back to the potential customers
d) Set affordable price for the shoes
Q3) Why do firm come up with innovative shoes in the UK market?
a) To gain revenue
b) To capture market ratio
c) To bind customers for long time
d) To raise sales volume
Q4) Which are marketing strategies adopted by Admiral Sportswear in order to gain
competitive advantages?
a) By using advanced technology
b) Cost leadership strategy
c) Information Technology
d) Innovative Strategy
Q5) Which types of discount can be given by firm in London Fashion week to raise
customer base for summer shoes?
a) Buy one, get one free
b) Free Shipping
c) Seasonal discount
d) Price- break discount
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Q6) Do you think coming up with summer shoes in London Fashion Week will be
effective?
a) Agree
b) Strongly agree
c) Dis-agree
d) Strongly dis-agree
Q7) According to you for whom summer shoes are designed in the open market of UK?
a) Boys
b) Girls
c) Athletic
d) All the above
Q8) Can competitive advantages accomplished by New Product Development?
a) Yes
b) No
c) Depend on market conditioning
d) To some extent
Q9) Which type of marketing tools are adopted by top brand to create market of summer
shoes in the open market place?
a) Through social media platform
b) Direct mails
c)Google Analytics
d) Print media
Q10) Suggest recommendations so that company can create market for summer shoes in
the UK market in order to achieve competitive advantages against revelry?
Q1) Do You think top brand need to market their shoes in the global market?
a) Yes
b) No
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c) As per requirements
d) In order to stay on top of other companies
Q2) What are distinguished ways to raise sales of summer shoes in UK?
a) Create need for summer shoes
b) Add innovation in the product
c) Call back to the potential customers
d) Set affordable price for the shoes
Q3) Why do firm come up with innovative shoes in the UK market?
a) To gain revenue
b) To capture market ratio
c) To bind customers for long time
d) To raise sales volume
Q4) Which are marketing strategies adopted by Admiral Sportswear in order to gain
competitive advantages?
a) By using advanced technology
b) Cost leadership strategy
c) Information Technology
d) Innovative Strategy
Q5) Which types of discount can be given by firm in London Fashion week to raise
customer base for summer shoes?
a) Buy one, get one free
b) Free Shipping
c) Seasonal discount
d) Price- break discount
Q6) Do you think coming up with summer shoes in London Fashion Week will be
8

effective?
a) Agree
b) Strongly agree
c) Dis-agree
d) Strongly dis-agree
Q7) According to you for whom summer shoes are designed in the open market of UK?
a) Boys
b) Girls
c) Athletic
d) All the above
Q8) Can competitive advantages accomplished by New Product Development?
a) Yes
b) No
c) Depend on market conditioning
d) To some extent
Q9) Which type of marketing tools are adopted by top brand to create market of summer
shoes in the open market place?
a) Through social media platform
b) Direct mails
c)Google Analytics
d) Print media
LO 3
P5) By using tools and techniques evaluate research and data.
Theme: Top brand need to market their summer shoes in the market.
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Q1) Do You think top brand need to market their shoes in the global
market?
Frequency
a) Yes 30
b) No 20
c) As per requirements 40
d) In order to stay on top of other companies 10
30
20
40
10
a) Yes
b) No
c) As per requirements
d) In order to stay on top of
other companies
Interpretation: From the above diagram it can be summarized that out of 100 communicator 20
and 40 responder think that according to the need top brand can market their summer shoes.
While the left over 30 responsive say that no there is no need to market while 10 people shared
their view that in order to remain at the top position they market their product (Gillespie,2015).
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