HI5013 T1 2020: Sunbeam Corporation Case Study Analysis

This case study analyzes the Sunbeam Corporation, a multinational corporation facing various challenges in managing across borders. The report begins with an introduction to the company, including its history, current operations, and the role of its CEO. It explores corporate decision-making processes and identifies key facts from the case. The main body of the report delves into the organizational issues faced by Sunbeam, such as unstable senior management, financial account issues, and the impact of poor decision-making. The report specifies the main challenges, including financial instability and ineffective strategic planning. Several alternative courses of action are brainstormed to address these problems, and each option is evaluated. The report concludes with a recommended course of action, based on internal group discussions, aimed at helping Sunbeam overcome its challenges and achieve its goals in the global market.

Managing Across
Border

Executive Summary
Managing Across Boarder means handling all of the activities which are needed to be
conducted in different part of the world by a multinational company. The file has a detail
information about all of the necessary factor which are essential for any of the business
organisation for attaining their goals. There are corporate issues and challenges which is being
faced by the business organisation and those corporate issues has been discussed on Sunbeam
Corporation which is one of the multination organisation. Finally, at the end role of different
department will be shown which can be beneficial in present scenario.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Brief discussion about the company............................................................................................4
Corporate decision making and important facts about the case study.........................................4
REFERENCES................................................................................................................................5
Organisational Issues for the selected MNC...............................................................................5
Specify the main problem or the main challenge for the MNC...................................................6
REFERENCES................................................................................................................................7
Brainstorm and then state the alternative courses of action to show how the MNC can deal
with the main problem or the main challenge.............................................................................7
REFERENCES................................................................................................................................9
Evaluate each course of action for the MNC in your own internal group discussion.................9
Discuss and recommend the best course of action for the MNC...............................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Managing Across Boarder can also be explained as globalisation of business. Here, business
is performed at an international level for the purpose of accomplishing the goals. There are
number of business organisation which has been performing its business activity but still they
want to achieve their target, they are needed to ensure that all of the activities are being
conducted as per the requirement of laws and regulation. In context of the file, the chosen
organisation is Sunbeam Corporation which is one of the multinational organisation dealing in
different part of the world in current scenario.
This report will present different form of information which is related with business
organisation and what are those different problem and challenges which they had to face.
Secondly, they also focused towards finding the appropriate way through which they can deal
within the problematic situation in best possible
MAIN BODY
Brief discussion about the company
Sunbeam is one of the American brand company which was introduced in the year 1897
which is around 123 years before. It’s headquarter is in Boca Raton, Florida, United States. In
present scenario, company has been dealing in electric home appliances and number of other
field through which they can easily earn huge amount of profit. The current CEO of the
company is Andrew C. Hill who has been taking all of the major decision for the company in
current scenario (Smith and Tan, 2019). It is one of those company which has been involved in
number of controversial due to which they are facing issues in accomplishing their goals on
specific time period. The main thing which has been found that they do not relay on single CEO
due to which they have shifted their CEO on number of occasion for attaining their targets and
goals.
Corporate decision making and important facts about the case study.
Corporate Decision making can be explained as the process of taking any of the business
decision which are crucial for the business organisation in accomplishing their goals and target.
It is necessary to understand that company decision making has always a huge importance
because it is only the source through which company can attaining their goals. Corporate

decision making can be done at different level and even it can be of top to down or even down to
up. Both of this strategies are different from each other because in top down decision making
process, always top level management makes decision and which is needed to be followed by
other level of department. On the other side, talking about down up decision making process, it
certainly changes becomes bottom level management also gets opportunity to express their
points at the time of making any of the business decision (Zhou, 2015). While talking about
Sunbeam Corporation, their decision making ability has been given to top level management and
their order are needed to be followed by everyone.
In order to take effective decision, company has changed its CEO on number of occasion
but still they are not able to control the issues which they have been facing since long time
period. There are number of downfall which has been seen by the organisation like Sunbeam and
that is one of the main reason that they don’t try to involve any of the other people at the time of
making decision. Also, there are some of the situation where it has been found that company like
Sunbeam Corporation believes upon their top level management and their main motive is just to
earn profit which is one of the main reason that they have to suffer from number of problem in
recent period. In addition, it is necessary for any of the entity to focus on consumer decision
making but company has their own policies and graph which is not letting them to attain their
targets (Allen, Lee and Reiche, 2015). Talking about the facts found within case study was that
there were number of frauds which can be seen within the company due to which they were
facing number of issues in sustaining within the market.
REFERENCES
Books & Journals
Smith, R. R. and Tan, S. C., 2019. Managing across borders In Asia.
Zhou, Y. M., 2015. Supervising across borders: The case of multinational
hierarchies. Organization Science, 26(1), pp.277-292.
Allen, D., Lee, Y. T. and Reiche, S., 2015. Global work in the multinational enterprise: New
avenues and challenges for strategically managing human capital across
borders. Journal of Management, 41(7), pp.2032-2035.
Organisational Issues for the selected MNC
In present scenario, performing any of the business activity is not an easy task but it is
necessary to understand that any of the decision should be taken in effective manner for attaining

their targets. There are number of issues which company like Sunbeam Corporation is facing and
if they want to perform better within the market then in that respective situation they must be
able to sort out those issues as soon as possible. The first issue that company is of not
maintaining their annual accounts as per the requirement of law. This is among one of the
problem which has been reducing the overall percentage of profit for the company. On the other
side, there is an issues of uncertain senior management team who is not stable and even they try
to take those decisions which creates issues for the business in sustaining within the market
(Macnaghten and et. al., 2014). There are the situation where company has seen the situation of
bankruptcy which is always a major issue for any of the company at the time of performing any
of the business activity in the market.
The issues are not limited for the company up to here because it has been found that they
have hired some of those employees and CEO who have taken any of the decision without
analysing the situation. They have also acquired number of organisation for the purpose of
overcoming from the problem but it has certainly increased number of problem for them because
debt of a company started to increase on a daily basis which is one of the negative side for the
organisation.
In Short, this are some of the main issues which were faced by the company within the
life span of more than 120 years and they are needed to find out the solution for this particular
problem if they want to overcome this types of issues in a short time period.
Specify the main problem or the main challenge for the MNC.
In any of the company, the typical situation occurs due to which it becomes difficult for
them to sustain within the market. This are the circumstances where company should try to find
the ways that how they can overcome those challenges in short time period. If company fails in
this respective department then company might suffer in attaining their goals and target. In
context of Sunbeam Corporation, they have number of problem and challenges which they must
addressed in past few years which they must address so that challenges can be solved (Deresky
and Christopher, 2015). The first major problem for company is that they are never stable with
their team where they are needed to do lot of work and if they problem continues in future period
as well then it will become huge problem for them to sustain within the market. The other major
challenge that director of the company found is that company is unable to maintain their

financial account which is creating problem for them to maintain sustainable relation with their
creditor. Company failed on number of occasion to do their payment to their creditors and it is
necessary for any of the company to do payment on time because if they fail in this particular
department then it is not possible to sustain within the international market.
The planning which Sunbeam is doing on a regular basis is creating problem for them
because they do not check its outcomes and benefit before acquiring any of the company due to
which debt increases in a daily basis and if this will continue on a regular basis then it might
create challenge for the investor as well to invest into those organisations which is not stable
within the market. This are among some of the major challenges which is creating issues for the
company to sustain within the market (Carney, Dieleman and Taussig, 2016). The CEO who has
been hired by the organisation tries to reduce unnecessary expenses without analysing the facts
and data. Here, they removed number of employees from the company which do not allow them
to continue with constant supply of product within the market. In short, this are some of the
major challenges and problem which are being faced by the company like Sunbeam and they
must be able to think or find the ways through which they can overcome this challenges in future
period of time.
REFERENCES
Books & Journals
Macnaghten, P. and et. al., 2014. Responsible innovation across borders: tensions, paradoxes and
possibilities. Journal of Responsible Innovation, 1(2), pp.191-199.
Deresky, H. and Christopher, E., 2015. International management: Managing cultural diversity.
Pearson Higher Education AU.
Carney, M., Dieleman, M. and Taussig, M., 2016. How are institutional capabilities transferred
across borders?. Journal of World Business, 51(6), pp.882-894.
Brainstorm and then state the alternative courses of action to show how the MNC can deal with
the main problem or the main challenge.
There is different problem which any of the organisation may face but it is necessary for
them to come up with some of the plans and ideas because if in any of the condition they fail to
do so possibility of survival becomes a difficult task. Similarly, organisation like Sunbeam
Corporation has been suffering from number of issues and if they want to perform better within

the market they should be able to decide that what they are required to do and how any of the
work is needed to be done as those two factors are very important in it.
It is necessary for the organisation to take some of the alternative action in those
particular situation due to which they are currently facing the problem (Liu and et. al., 2015).
There was the problem within the company that they were unable to maintain their annual
accounts and even audit committee was unable to do the work which has been assigned to them.
In this particular situation, it would have been effective for the organisation to hire those
employees within the organisation who is capable of performing their work on time because that
is very much important in current scenario. Secondly, committee should be formed which will be
the responsibility to conduct internal audit because that will allow to identify the mistakes and
default performed by the financial department of a company. Looking at the scenario, it was
found that organisation was unable to sustain their employee whether it is top level management
or even bottom level too. Whenever ant of this situation occurs company has to face number of
problem and challenges because it directly affects manufacturing and distribution of products
within the market. So, it is necessary for the organisation like Sunbeam to keep motivating their
employee with the help of bonus, rewards and many more so that they can perform their
respective work as per the requirement of organisation.
There was also one of the problem which was found within case study is that CEO of
company i.e., Dunlap was not analysing any of the factor before making any decision. The most
important thing which is necessary to understand is that CEO of the company was just focusing
on raise of share price but he didn’t make any of the plans and policies that internal losses can be
recovered which backfires the organisation (Oh and Oetzel, 2017). This is one of the thing which
company must be able to analyse but organisation fails to do so. In order to do, it will be
important for company to hire the CEO who is capable of making those decisions which are
based on the financial position of the company. In addition, there are some of the problem which
has raise just because of not following the rules and regulations of law which has raise the debt
amount upon company and even it has created the problem for organisation. But, it will be
important hire legal advisor within the organisation who can suggestion to management that how
any of the problem is required to be solved and what are the best alternative in this particular
situation. It is said that company which has been performing it is business activity should be able

to determine that they can survive within the market only in that respective situation if they will
make any of the decision as per the guidelines of law and ethics (Baruch, Altman and Tung,
2016). Both of this can be helpful for the company in attaining their goals and target on specific
time period which is very much important in current scenario.
REFERENCES
Books & Journals
Liu, X. and et. al., 2015. The role of highly skilled migrants in the process of inter-firm
knowledge transfer across borders. Journal of World Business, 50(1), pp.56-68.
Oh, C. H. and Oetzel, J., 2017. Once bitten twice shy? E xperience managing violent conflict risk
and MNC subsidiary‐level investment and expansion. Strategic Management
Journal, 38(3), pp.714-731.
Baruch, Y., Altman, Y. and Tung, R. L., 2016. Career mobility in a global era: Advances in
managing expatriation and repatriation. The Academy of Management Annals, 10(1),
pp.841-889.
Evaluate each course of action for the MNC in your own internal group discussion.
It is crucial for business entity to make plans and policies if they want to sustain within
the market. It is necessary that they must be able to evaluate each and every course of action
because that directly allows to identify that how well company can perform in future period of
time for attaining their goals and target. It becomes essential to reviews the course of action
taken by Sunbeam Corporation for the purpose of dealing with problem because it directly or
indirectly allows to determine whether company will face similar form of issue or not.
Motivating employee: Firstly, company is planning to bring some of those plans and
policies through which they can sustain their employees. In simply words, it is very much
important for any of the organisation retain their employees. Whenever company have well
experienced team then in that respective condition they will be able to do perform any of the
work in any of the situation (Bergström, 2018). In order to retain, company like Sunbeam is
planning to give promotion, bonus and number of other benefits which directly indicates that
company wants to perform better. In short this course of action will be helpful for them.
Conducting Internal Audit: It is necessary to understand that whenever any of the
company is able conduct internal audit, then chances of obtaining the goal increases. Here,

company like Sunbeam will get the opportunity to identify any of default performed by
employees. Even mistake can be found and according to that further decision can be made. It
means that there will be positive response from this action as well for the company.
Reviewing the decision: It is necessary to understand that reviewing any of the decision
very much crucial because it simply allows to identify that whether company will attain their
goals and target or not. Secondly, it will also allow to determine about the positives and negative
within this particular decision which is very much important in it. Overall, whenever
management of Sunbeam will able to hire that CEO who reviews each and every decision then in
that particular situation chances of errors will reduce for them and even they will get the idea that
where they should invest their capital (Fricke, 2015).
Hiring Legal advisor: Any of the company must understand that whenever they hire
professional body, they can guide that how any of the work is needed to be done. Even their
guidance can be beneficial for company to stop themselves to fall under the category of defaulter
where different penalties can impose.
As company is focusing on this particular way to overcome from the from, it can be
easily said that this idea will work for the because their cost will be reduced through which
losses can be recovered. Although, it will be one of the lengthy process but even it will raise the
standard in the market which will certainly allow them to accomplish their goals.
Discuss and recommend the best course of action for the MNC.
There are number of ways through which company can recovered from its bad time but it is
necessary for them to understand laws and regulations must be followed. Always following the
rules and regulations helps the business entity to perform better because chances of error reduce
and all of the decision which company takes will also be based on laws and policies.
Multinational organisation has to perform their business in different part of the world which
means that they should be able to understand that particular nation wants from them at the time
of performing any of the activity (Kayingo and et. al., 2016). Secondly, they are needed to
understand that only those people should be hired as the CEO of company who is capable of
taking business decision as per the current situation of company and that should be in ethical way
as well.

There are some of the other ways which company can include for taking effective
decision through which their goals can be accomplished. It is said that company must be able to
include other team member who is well experienced at the time of making decision because that
will allow to generate effective idea and that can be effective too. In addition, if company wants
to enter into new market they should go for the ways like partnership, joint venture rather than
following the ideas like acquiring other company because in that condition company has to pay
all of the losses as well which certainly increases the overall cost of the company.
CONCLUSION
From the above discussion, it is necessary to understand managing across boarder is very
much important for any of the multinational company. If any of the company is able to manage
activities, then there is huge possibility that they can perform better through which goals can be
accomplished. In addition, it is said that any of the organisation must be able to review their each
and every decision because if they fail in this particular department then it becomes difficult for
them to sustain within the market for longer time period.
REFERENCES
Books & Journals
Bergström, O., 2018. Workforce reduction across borders: The role of legal frameworks. Journal
of Industrial Relations, 60(2), pp.224-245.
Fricke, C., 2015. Spatial governance across borders revisited: Organizational forms and spatial
planning in metropolitan cross-border regions. European Planning Studies, 23(5),
pp.849-870.
Kayingo, G. and et. al., 2016. Collaborating across borders in global health: reflections and
lessons learned. The Journal of Physician Assistant Education, 27(2), pp.95-97.