Research Methods for Tourism, Hospitality and Events: A Report

This report presents a comprehensive overview of research methods relevant to tourism, hospitality, and events. It encompasses both qualitative and quantitative approaches, providing a balanced perspective on data collection and analysis. The qualitative section explores techniques such as interview checklists, participant observation, and visual methodologies, offering insights into understanding visitor experiences and behaviors. The quantitative section focuses on designing questionnaires, conducting descriptive analysis, and applying the chi-square test to analyze data and draw meaningful conclusions. The report includes examples of questionnaire design, descriptive statistics, and chi-square test results. The report also examines visual methodologies, including a visual creation related to a music event at a hotel. The report uses examples from a case study at the Sunderland Museum and Winter Gardens to illustrate the practical application of these methods, providing a valuable resource for students and researchers in the field.