Sunset Tan: Analyzing Business Problems and Recommending Solutions

This presentation analyzes the business challenges faced by Sunset Tan, a beauty salon in London, established in 2006. The presentation identifies key problems such as inflexible trade policies due to Brexit, reduced demand and productivity due to COVID-19, and high levels of competition. To address these issues, the presentation recommends the adoption of a market penetration strategy, including offering existing products at lower prices and increasing marketing efforts. The presentation uses the SMART objective framework. The analysis emphasizes the importance of problem identification and strategic solutions for business success. The presentation also includes references to support the analysis and recommendations.