Social Media Policy: Sunshine 100 Company (BUS201)

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SOUTHERN CROSS UNIVERSITY
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Social Media Policy by Sunshine 100 Company
To: Paul Morgan, CEO, Sunshine 100
From: Jane Wilson, Director of Social Media
Date: 16th January 2019
Subject: Sunshine 100’s social media policy
Background
Nowadays social media is a newly emerging tool for the business which is much
required for the growth of the business as it is helpful in the interaction among the
suppliers and buyers which is enabling the communication. The social media can have
positive as well as negative impact on the organization which is dependent upon the
employees that how they are handling the social media interaction with the target
customers on the social media platforms. Social media aims at providing an
opportunity to the Sunshine 100 Company to interact with the customers and know
about the specific needs and requirements of the customers.
Purpose
The main purpose behind the study is to detail about the use of social media for the
successful development of the Sunshine 100 and it is also detailing about the
introduction of various policies which are helpful in evaluating the performance of the
employees by keeping the track records of their social media operations.
Thesis Statement
This study is detailing about pros and cons of social media for the business growth of
the Sunshine 100 along with the social media policies.
Blue Print
This report is detailing the various aspects related to social media like its advantages
and disadvantages. The impact social media has on the organization. Also, it is
detailing about the communication strategy which is developed for the employees.
Advantage and Disadvantage of organization while using social media.
Social media is new emerging tool for business growth which is helpful in boosting
business sales by making effective interaction with potential customers and other
business stakeholders. The social media comes along with certain advantages and
disadvantages which are detailed below:
Advantages of social media for an organization
 Social media is helpful in building brand awareness and it is also helpful in
building the reputation of the brand among social media.
 It also helps in making effective interaction among the customers by providing
them with the improved customer services.
 Most importantly, social media is considered to be cost-effective (O’Connor,
Schmidt and Drouin 2016 ).
Disadvantages of social media for an organization

 It may leave some negative feedback which might damage the reputation of
the brand.
 There is requirement of the daily monitoring in the social media.
 There is certain risk relating to inappropriate or unwanted behavior on the
parts of the employees.
Impact of an employees over the organization brand in front of audience.
Social media can have positive as well as negative impact on the organization and that
is completely dependent upon how employees are using the social media. It is really
important for the organization to monitor the functions of the employees who are
using social media to promote the brand image on various social media platforms. The
behaviour or comment of any individual done by the employee on the social media
regarding the brand is very influential and it’s completely dependent on the
employees that whether it will have a positive influence or negative influence. For
that, it is essential to develop certain social media policies at work which will be
discussed in the next section detailed below. It is usually observed in the workplace
that employees are not able to maintain equilibrium between the corporate life and
personal life while working on the social media which is also having the negative
impact on the overall social growth of the organization. The target audience plays
very important role in social media. Employees before working on social media
should always first do proper research and identify the target audiences and always try
and approach through various social media strategies to these target audiences (Guha,
Harrigan and Soutar 2018).
The interaction that a policies of social media cover of an organization.
Social media interaction done by the employees on behalf of the organization is a way
of communicating and expressing about the various opinions and views related to the
product or services being offered by the Sunshine 100. The company is always risking
the reputation of the brand by handing over the social media interaction to the
employees. It is very important for the organization to frame certain policies which
are helpful in effective monitoring. Given below are some of the social media policies
being framed by the Sunshine 100 Company (Siamagka et al. 2015)
 The usage of the social media by the employees in the organization during the
working hours should be specified and detailed in advance so that employees
are not spending unnecessary time on the social media (Guo & Saxton 2018)
 The type of information which is posted by the employees on the social media
should not include any private and confidential data which may violate the
reputation or brand image of the organization on social media platforms.
 The use of social media in the office should always be work-related and no
personal intentions should be entertained (Guesalaga 2016).
Using the communication plan template, devise a communication strategy for the
Director of Social Media to communicate the social media policy to staff.
The communication strategy is the communication plan which is developed with the
motive to communicate all the necessary information which is required to be
communicated to the various team members or the company staff working in the
company. The communication strategy is basically carrying detail information about
the social media planning which is detailing about how, who, when and where relating

to social media. This is created with the motive to inform the staff of the company
about policies related to social media. Given below is the communication strategy
developed for the director of social media (Bolander et al. 2015).
Communication Strategy
1. Timing During the commencement of the
new sessions
2. Audience Staff members handling social
interaction, Stakeholders and
Supervisors
3. Sender Managers
4. Key Message It will include the policies related to
social media and the guidelines
which employees must follow while
operating social media and handling
social media interaction on various
social platforms.
5. Desired Outcome It will help in the effective handling
of social media interaction by
preserving the brand image on
various social media platforms.
6. Medium The E-mail or official mail used by
the company will be used as the
medium to communicate.
7. Materials Internet access is the most important
requirement. Apart from this, mobile
phones can also be used.
8. Frequency Monthly
Conclusion
This report is based on the social media impact on the growth and development of the
business organization. It is also detailing about the advantages and disadvantages of
using social media. Apart from this, there is also the discussion regarding the impact
an individual employee is having on the social media. It can have positive as well as
negative impact on the organization for which it is really important to frame some
social media policies to regulate the social interaction being done by the employees.
This report is also detailing about the communication plan which is designed to keep
the employees updated about the medial policies.

References
 Bolander, W., Satornino, C.B., Hughes, D.E. and Ferris, G.R., 2015. ‘Social
networks within sales organizations: Their development and importance for
salesperson performance’, Journal of Marketing, vol. 79, no. 6, pp.1-16.
 Guesalaga, R., 2016. ‘The use of social media in sales: Individual and
organizational antecedents, and the role of customer engagement in social media’,
Industrial Marketing Management, vol. 54, pp.71-79.
 Guha, S., Harrigan, P. and Soutar, G., 2018.’ Linking social media to customer
relationship management (CRM): a qualitative study on SMEs’, Journal of Small
Business & Entrepreneurship, vol. 30, no. 3, pp.193-214.
 Guo, C. and Saxton, G.D., 2018. ‘Speaking and being heard: How nonprofit
advocacy organizations gain attention on social media’, Nonprofit and Voluntary
Sector Quarterly, vol. 47, no. 1, pp.5-26.
 O’Connor, K.W., Schmidt, G.B. and Drouin, M., 2016. ‘Helping workers
understand and follow social media policies’, Business Horizons, vol. 59, no. 2,
pp.205-211.
 Siamagka, N.T., Christodoulides, G., Michaelidou, N. and Valvi, A., 2015.
‘Determinants of social media adoption by B2B organizations’, Industrial
Marketing Management, vol. 51, pp.89-99.