This report analyzes the potential advantages and disadvantages of social media for Sunshine 100, focusing on the impact of employee comments and behavior on the organization's brand. It discusses the importance of a robust social media policy to defend against security risks and legal issues, outlining key components such as access control and effective information sharing. The report further details a communication strategy to ensure employees are aware of the social media policies, including timing, audience, key messages, desired outcomes, and frequency of updates. It emphasizes the need for privacy procedures to safeguard customer information and maintain confidentiality, concluding that these policies are crucial for every member of the organization to mitigate risks and enhance brand reputation.