Sunshine 100’s Social Media Policy: A Comprehensive Report

Desklib provides past papers and solved assignments for students. This report analyzes Sunshine 100’s social media policy.

Sunshine 100’s Social
Media Policy

What is Social Media?
Social media is characterised as web-based
communication platforms or tools that are
used by people to communicate or interact
or exchange views or information with one
another. In other words, social media is used
for content sharing, collaboration, and
community participation. Social media has a
wider meaning and has various
subcategories.

A social media policy is some sort
of business code of conduct that
consists of guidelines for workers
who handle content posting
operations for the company on
the Internet. The motive of such
policy is to set guidelines to make
sure workers’ posts don’t cause
any harm to the company
What is Social Media Policy?

Importance of Social Media Policy
 Company can define legal or illegal acts and right and
wrong practices on the Internet
 Prevent company from major damage to its reputation
 Help in improving brand image
 Prevent data breach

Effective Social Media Policy
The effective social media
policy must comprise the
following elements:-
 Roles and responsibility
for employees
 Risk management
strategy
 Accountability among
employees

Side-effects of breaching social media policy
 Client’s personal data and other crucial data might be
stolen or misused
 Severely impact the image and reputation of the
company
 Company might face legal challenges
 Affect the customer base of the company