Business Plan: Sunshine Theatre - Competitive Analysis and Projections

The business plan outlines the strategy for the Sunshine Theatre, detailing its marketing mix, including pricing, promotion, and location in Central City, Stirling, UK. It analyzes the competitive landscape, noting the lack of direct competitors within a 50-mile radius and the high barriers to entry. The plan includes key financial projections such as the balance sheet, income statement, and cash flow, along with startup expenses. The investment requirements are specified, with contributions from two business owners, Sam Jonas and Steve Bryan. The total investment needed is $50,000, with $20,000 from Steve and $30,000 from Sam. The plan aims to establish the Sunshine Theatre as a leading entertainment venue in its market.

Business Plan
Sunshine Theatre

Table of Content
 Introduction
 Business plan
 Marketing Mix
 Competitive Analysis
 Key Projected Financials
 Investment Requirements

Marketing Mix
 Product/Services- Movie Theatre Tickets,
Cinema Experience
 Place- The place decided for Sunshine Theatres is
the Central city market of Stirling, UK.
 Price- The price per ticket in Sunshine Theatres is
kept at 200 bucks.
 Promotion- here primary ways of promotion
have been decided by the owners of Sunshine
Theatres, hoardings, television advertisements,
and word of mouth.

Competitive Analysis
 The Sunshine Theatre has no major competitors in
nearly 50 miles of the city which makes it the sole
theatre providing movie and theatre services in the
central city market area. Hence the completion against
Sunshine Theatres can be measured to be least.
 The business doesn't even face the threat of any new
entrants in this market area in the next 3 to 5 years
due to the high investment amount which is required
in establishing a movie theatre which is beneficial for
the Sunshine Theatres.

Key Projected Financials
 Projected balance sheet.
 Projected income statement.
 Projected cash flow.
 Projected startup expenses.

Investment Requirements
The startup of Sunshine Theatres
requires an investment of 50000
which will be contributed and
invested by the two business owners
of the startup namely Sam Jonas
and Steve Bryan. Steve will invest
an amount of $20000 whereas will
invest an amount of $30000.