CP3401 Assessment 1: Sunshine Yoga Center AdWords Campaign Proposal

This project provides a strategic proposal for Sunshine Yoga Center, a yoga studio in Sydney, focusing on improving its online presence through Search Engine Optimization (SEO) and a Google AdWords campaign. The project begins with a business profile of the yoga center, including its services, target customers, and the potential benefits of a website. It then critically analyzes the current website, identifying its limitations in terms of SEO and user-friendliness, primarily due to its development on Wix. The project proposes specific and actionable suggestions to enhance the website's performance, such as utilizing dynamic features in Google AdWords and creating backlinks from popular websites. The core of the project is a detailed AdWords strategy, including campaign objectives, ad group focus, keyword selection (including both positive and negative keywords), ad text variations, budget allocation, network settings, target audience definitions, bidding strategies, and success metrics. The plan is designed for a three-week period with a budget of US$250, aiming to attract local customers. The project concludes with an APA-style reference list and supporting appendices.