e-Strategic Management: Sunshine Yoga's 3-Week Marketing Plan and SEO

This report outlines a 3-week marketing plan for Sunshine Yoga, a new studio in Sydney, aiming to enhance its online presence and attract customers. The plan focuses on improving the website's search engine optimization (SEO) through establishing reliable links, optimizing image features, and creating high-quality content. It also includes a Google AdWords strategy with a budget allocation across three weeks, detailing activities such as website creation, market research, and search engine optimization campaigns. The report emphasizes the importance of professional advice and building engaging content to ensure the business's success in the competitive market. The plan also includes a budget allocation of $250 across three weeks focusing on website creation, market research, and search engine optimization campaigns.

Running head: MANAGEMENT 1
e-Strategic Management: 3 Week Marketing Plan
Student Name
Institution

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Table of Contents
Brief Overview of the Business...................................................................................................3
Suggestions to Improve the Search Engine and User Friendliness of the Web...........................3
Establish a Reliable Link..........................................................................................................3
Improve Website Image Features.............................................................................................4
Improving Website Content.....................................................................................................4
Search Engine Capacity Optimization.....................................................................................5
Google AdWords Strategy for the website, the timeframe of the Google AdWords..................5
Conclusion...................................................................................................................................6
References....................................................................................................................................7

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Brief Overview of the Business
The Sunshine Yoga Center is a new one in the Sydney. Sunshine yoga is a yoga studio
boutique in the heart of the Sydney which has four studios namely 3/f, 4/f, 6/f and 16/f and the
office iare at 15/f. It is a sanctuary among chaos below which it is spacious and also gives a
bright feel. Sunshine yoga focuses on the high quality Yoga with personalized instructions.
The instructors of the yoga offer warmth and a lot of knowledge to the parties concerned
during the diverse and extensive training they undergo through. At all levels of practitioners,
they are welcomed to feel free and hold discussions with the sunshine Yoga’s instructors for
any particular need. The Sunshine Yoga studio offers more than 20 classes in every week for
those who are beginning upto the advanced (http://3401demo.wix.com/yoga). The sunshine
yoga is always proud to take through group discussion in Hatha, Hot yoga, Prenatal Pilates,
Ashtanga, Yoga therapy, yin yoga among others and all are taught by the certified instructors.
There are also other classes offered at the studio or any other preferred location.
Suggestions to Improve the Search Engine and User Friendliness of the
Web
Establish a Reliable Link
In week one, it is important for Sunshine Yoga to improve its search engine website and that
the company must consider getting links to one's pages from all other sites trusted by the
targetted customers. Even if one is new to the website, at least one has a link which he or she
can try to rely on or to get but do not give a link for exchange as they might start to work
against you. This is because almost every business has some suppliers whether they are
solicitors, providers of raw materials or accountants. The sunshine yoga should also use co-
citations also known as co-occurrence (Anthopoulos & Fitsilis, 2014). In this way, it will show
Google a relationship or a link the website has based on the site which is mentioned by

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multiple sources. Also, the co-occurrence doers do not have a direct hyperlink to that internet
site.
Improve Website Image Features
To improve the engine website, the sunshine yoga should try to complete all the image
attributes because the pictures are used to dress up the pages, but the search engine does not
know how to handle them until the operator completes all nitty –gritty information such as the
title, description, alternative text, and caption. The website should be ethical though one
should not use as the opportunity of cramming some extra keywords to the page as it will
create a negative impact on the search engine when ranking. Most people look for something
they need for through the google image search where if the pictures are highly visible than the
potential customers will visit that page.
Improving Website Content
For the sunshine yoga to improve search engine site, they will also have to dedicate some of
the time to writing a very great content to the website. The saying says that one should create
quality pieces which are useful and engage for human as an additional backlink but not by
mentioning extra traffic thus the search engines must recognize the quality piece as it must
flow naturally without many keywords. The sunshine yoga must write something with content
that attracts people to share on Twitter, Pinterest, Facebook and among other social media
networks. This will enable that search engine to read the social signals as the signal as the
quality of sunshine yoga domain. Also submitting the content to other sites like Delicious,
Digg, Reddit and other aggregators of content might attract some few readers to view the
website. Also for the high content, the sunshine yoga should go back to the search engine
optimum and rewrite some of the old content (Papadakis & Barwise, 2012). This will increase
chances of getting some information about the search engine that you did not know the last
years. By revisiting some of the old contents and rewriting it with the search engine

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optimisation aims at attributing updates on images, changing the density of the keywords,
adding some new links to the home page among others.
Search Engine Capacity Optimization
The other way for increasing the search engine optimisation is by taking the number of words;
this is enhanced by at least sticking to 250 words per page. The search engine optimizations
know that writing appropriate text length will mean being able to include other more related
terms for the target keywords. This will help in page browsing experience example by using
large fonts when drawing the eye to headline key points. This will make a page which is
broken up into useful sections that will answer the question being looked for by the reader.
Google AdWords Strategy for the website, the timeframe of the Google
AdWords
Based on the above discussion on the ideas of a marketing plan to get used by Sunshine Yoga
Center, the budget will be spent in different activities to achieve different goals. An outline of
the budget for the three weeks based on the $250 is as below:
Weeks Marketing Plan and Budget
Week 1 On the determination of organizational
objective, Sunshine Yoga should set SMART
goals to guide their operations, and this
requires time-specific and realistic budgeting.
The company has to create a search engine
website in its computors for sunshine yoga
business, invite many users of the website to
view the new website link and new products
for our business. These processes will cost

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approximately USD 125 to be complete.
Week 2 Business risks evaluation and opportunities
search is an activity scheduled for week two.
The company has to send market and risk
analytics to the targetted market to carry out
market research. This process is budgeted to
cost $ 75. This budget includes the re-
engineering of product brands and its
development.
Week 3 Week three deals with the marketing of
Sunshine Yoga products over its new business
website (http://3401demo.wix.com/yoga). The
optimization of engine search network
campaigns by the company is projected to
consume $ 50. The process of marketing the
business website will be done online through
engine optimization and professional advice
by experts to the firm.
Conclusion
In conclusion, building great content for a website plays important roles in the success of the
concerned company. There is a need for businesses to seek professional advice that will assist
the company to improve their website's engine optimization as well as preparing for AdWords
network campaigns that have a direct impact on the success of the business. By revisiting

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some of the old contents and rewriting it with the search engine, companies adequately address
consumer needs, and this is what Sunshine Yoga Centre should do to progress in the market.
References
Anthopoulos, L., & Fitsilis, P. (2014). Trends in e-strategic management: How do
governments transform their policies?. International Journal of Public Administration in the
Digital Age (IJPADA), 1(1), 15-38.
http://3401demo.wix.com/yoga
Papadakis, V., & Barwise, P. (Eds.). (2012). Strategic decisions. Springer Science & Business
Media.