Organizational Transformation Strategy for Sunway Group: A Report

This report provides a comprehensive analysis of Sunway Group's current performance, identifying gaps between its strategic ambitions and actual achievements. It proposes future organizational transformations through a conceptual model designed to inject value creation opportunities and address performance shortfalls. The analysis covers the company's operations across various sectors, including construction, property, education, healthcare, and hospitality, and evaluates its performance in construction projects, international market expansion, and stakeholder management. The report also considers limitations such as growing competition, changing property laws, and less profitable business sectors. The proposed model focuses on decentralizing business operations, hiring local experts, prioritizing high-potential markets, enhancing product quality through strategic supplier partnerships, and exploring opportunities for self-managed supplies. Additionally, the report includes a PESTLE analysis, SWOT analysis, and a reflection on employability enhancement through diversity management, communication, and technical leadership skills.

Running head: ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
Name of the Student
Name of the University
Author Note

1ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
Table of Contents
Introduction......................................................................................................................................2
Part 1: Company Report..................................................................................................................2
1. Performance evaluation...........................................................................................................2
2. Proposed future organizational transformations......................................................................6
3. Conceptual model....................................................................................................................9
Part 2. Evidence review:................................................................................................................12
1. Literature review:.......................................................................................................................12
Introduction:..................................................................................................................................12
PESTLE Model:.............................................................................................................................12
Political and legal factors:.........................................................................................................12
Economic factors:......................................................................................................................14
Society:......................................................................................................................................16
Technological and environmental:............................................................................................17
SWOT analysis:.............................................................................................................................19
Supply chain:.............................................................................................................................19
Sustainability:................................................................................................................................20
2. DBA research perspective:........................................................................................................20
Part 3. Reflection for Employability Enhancement.......................................................................21
Diversity management skill:..........................................................................................................21

2ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
Communication skills:...................................................................................................................21
Technical leadership skills:............................................................................................................22
References......................................................................................................................................23

3ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
Introduction
Organizational transformations are important from time to time in order for corporate
entities to survive the various factors that tend to affect the corporate environments. The
transformational aspects of organizations however cannot be immediate in planning and
evaluation. This is mainly because several crucial factors need to be essentially considered
before organizational progress in the most effective transformational path is determined. The
report has essentially considered the operational environment of the Sunway group in order to
identify the performance related factors of the company and analyze its potential of becoming a
significant achiever in the future. The capabilities of Sunway are crucially analyzed for the study.
Part 1: Company Report
1. Performance evaluation
Sunway group is one of Malaysia’s largest companies with operations across wide
number of sectors. The company is diverse with essential operations across construction,
property, education, healthcare and hospitality (Dunn 2017). The diverse range of operational
sectors requires the organization to maintain effective organizational management techniques.
This is important as the organizations requires to implement management structures that can
optimize its productivity across all sectors of its business. The organizational management of an
enterprise depends on its effectiveness towards improving performance. The growth of the
company has been significant and its construction oriented activities have resulted in generation
substantial all round profitability. The company boasts of a team of 16 thousand employees that
work across its various business divisions. The company essentially has 12 divisions of business
(Johnson 2015). The progress of the company has been great in the recent years as it has
achieved effective operations across 50 world locations. Thus, the operations of Sunway group

4ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
has diversified into various sectors. The most important sector of business for the company has
been the construction and property oriented business that that organization operates.
The three listed companies of the group are Sunway construction, REIT and Sunway
Berhad. Performance wise all the listed companies of the organization have achieved significant
progress with Sunway Construction leading the way. The company has handled many of
Malaysia’s biggest construction projects. The combined value of the three companies managed
by the group has been 17 million RM (Dunn 2017). The company’s essential performance
concerning its property and construction oriented businesses has been very good. It has
succeeded in becoming one of Malaysia’s premier construction enterprises. It has been able to
successfully expand into international markets. The Sunway Group has been able to establish its
presence across markets in south-east Asia and some other parts of the world. The company has
established presence in China, Thailand, Indonesia, Vietnam, the Caribbean, UAE and India. The
diversification of business for the enterprise has happened relatively faster and it has been able to
effectively maintain much of its progress over the years.
The business strategy of the company essentially incorporates its mission and visions for
future growth. The company wants to follow a sustainable growth policy and progress path. The
organizational vision is to become a model organization with regards to sustainable development
in Asia. The mission of the organization is to promote people’s empowerment and empower the
major stakeholders of the company. The mission is also focused towards integrating a sustainable
organizational outlook. The company also wants to attract new talent and nurture a workforce
that will be progressive and efficient. The business model of a company is based on a system
called the build-own-operate mechanism. The company operates its entire business aspects in
order to effectively create a strong organizational mechanism. This helps the organizations to

5ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
work in accordance with the expectations of its major stakeholders. The company is well aware
of the diverse needs of its stakeholders and has managed to garner significant positive progress
with regards to stakeholder management. As a result the organizations has received many
sustainability awards over the years. This has also created a great sense of trust for the
organization among the stakeholders. As mentioned previously construction is among the most
important business sectors for the company. The company has taken part in building significant
landmarks of Malaysia. Legoland, KLCC convention center and the highway of Kajan-SILK
(Farrell, Kawecki and Branham 2017). The construction business of the company has even
diversified into the markets of Middle East and Caribbean. However, the progress of the
company has not been limited to property development alone. In the hospitality sector, the
performance of the company has helped it to diversify more and it now operates large hotels in
Malaysia, Vietnam, Cambodia and other prime locations across South-east Asia.
The latest revenue earned by the company is 5.3 billion RM (Rothaermel 2015).
Concerning investment, the company has managed to become one of the best performing
construction groups in the country. The market capitalization of the company is more than 8
billion making it the leading construction business of the country. The investment is poised to
grow further for the company. The company is well positioned for future growth as it has
construction projects that are located across 3.2 thousand acres in areas that are strategically
positioned to witness greater growth over the years (Aviles and Dent 2015). However, despite
the fact that most of the forecasted ambition of the company are well poised towards being
realized some essential issues still form crucial limitations towards its progress.
A significant gap in the industry is the growth of competition in the sector. More
construction companies are vying for gaining better advantages of the prevailing situations.

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Investors are also looking towards promoting newer ventures with unique construction ideas.
This can be a major gap for the company as it may hamper its progress. The company is not
doing much to tackle the threat of some of the new entrants in the construction industry.
Moreover, its old competitors are also gaining significant market growth and closing the gap on
the company. The company is taking part in construction ventures concerning civil engineering
works (Bair 2015). However, the competing firms are gaining rapid progress in the market by
managing large scale residential projects. Moreover, some of the lesser profitable business of the
company are proving to be a major limitation to the all-round growth of the company. This is
mainly because the company has to sustain these businesses by re-distributing profitability form
other sectors. Another crucial limitation is in regards to the changing property laws both in the
country and its foreign operating environments. The laws in some of the countries like China and
UAE are getting stricter and posing significant challenges to its future productivity. The current
strategies are working well towards the company’s growth, however, major changes may be
required in a few years’ time to ensure sustained development.

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2. Proposed future organizational transformations
Conceptual Framework
The company essentially uses a build-own-operate model for ensuring sustainable development
paths (Malhotra and Hinings 2015). The model is strategically implemented to help the company
grow and develop with regards to the various business sectors that it has to essentially operate.
The future market conditions may result in the loss of profitability and effective growth of the
community. The basic limitations that were identified were in regards to growing competition,
emergence of unique new ideas along with newer ventures and the environment of changing
international construction and real estate laws that can affect the business proposition of the
company (Daneshgari and Moore 2016). It is very important to consider these significant factor
that are major limitations towards the sustainable growth of the company. It becomes important
that both the external and internal factors are significantly optimized through the transformations
that are to take place. Firstly, the changing laws of the country in regards to real estate and
investment financing need to be essentially considered. Secondly, the growth information of the
competing firms need to be effectively analyzed. This will help in the formation of crucial ideas
in regards to the positive growth aspects of the competitors (Ellis et al. 2014). Malaysia as a
country has a relatively stable environment for the development of businesses. The construction
Organizational
transformation
Domestic
Supplier
management
Innovative
approach
Resource
management
International
Market
Selection
Opportunity
analysis
Environemnt
Analysis

8ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
sector of the country is also great due to the great scope for infrastructural growth. This has led
to the development of a good environment for new companies to enter the market (Skocpol
2016). However, for established businesses like Sunway this may be a significant threat as more
new entrants will increase the competition in the market and greater stress on suppliers. The most
important aspect is the added new values that can be achieved through the model that can
enhance the success of the future business of the enterprise.
The most important value that is to be added is increased quality of products and services.
Moreover, another important factor that has to be incorporated is innovative approach to the
business. Innovation is much important for the effective growth of the organization (Timmons,
Butterworth and Lucus 2017)
. The model that can be used is a strategic growth model. The model incorporates
decentralizing of business. The businesses in various countries can be made more effective by
hiring experts that will be aware of the laws and regulations of the particular countries. This will
make sure the business environments of these countries can be optimally approached. Hiring
more locals will ensure that the business has a nationalistic value. Moreover, countries where the
business propositions are more need to be provided special attention as these markets can ensure
profitability growth in the future (Muja et al. 2014). This way the markets that can provide lesser
profitability can be effectively separated from the international markets with greater
developmental prospects. The countries where the markets are relatively lesser affected by strict
laws have to be selected in order to increase profitability. This way the various markets can be
assessed and initially new businesses at better international locations can be formed.

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Concerning, the internal environment of the country it is much important that the initial
factors are essentially assessed. The model should consider increasing the value of the products.
In order to increase the product value effective partnerships with the best suppliers have to be
created. Effective relationship need to be created with the suppliers in order to build a strong
market base. The newer firms may not be able to easily gather a lot of support from suppliers.
Moreover, in order to get competitive edge over the rival companies it is important that the best
suppliers remain with Sunway group (Martin and Osterling 2014). Hence, the model will
essentially involve partnerships with the best identified suppliers. This is an important factor
keeping in mind the growing competitive environment in the country especially in regards to the
construction industry. Additionally, the model will incorporate research in regard to those
supplies for which the company will not necessarily require any supplier. The company has a
long standing presence in the industry and due to its previous expertise have garnered enough
resources to manage some of their own supplies (Bustinza et al. 2015). Hence, it becomes
important that the firm identifies these specific areas where it can manage its supplies through
subsidiary companies. It also becomes important that research is done in regards to how the
organization can manage crucial supplies on its own. This will be required in order to form
effective supply oriented strategies in the future.
Given the limitations the company is affected by, essential future growth strategies need
to be implemented in order to focus on ground level needs of the company. These needs should
not necessarily be considered in respect to the current circumstances, however, it is important to
consider the circumstances that could arise in the future (Timmons, Lulinski and Thomas 2016).
The model incorporates increasing the value of product it becomes much important thus, that the
value increasing needs of the future are incorporated within the model. More importance is to be

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given to innovation. A large organization like Sunway group cannot sustain growth without
incorporating innovative approaches within its growth oriented framework. Thus, it is important
that innovation is considered much judiciously while implementing the model across all the
levels of the company. The innovative approaches have to be implemented with regards to
technology, approach, industrial outlook, business methods, communication systems and other
essential aspects that need to be strongly focused on to develop the idea or sustainable growth
that the company essentially has (Kianto et al. 2014). It also becomes important that the
company consolidates its diverse business areas. Businesses that are not generating profitability
can be closed or temporarily suspended. The focus if the model is towards value creation. In
order to do so profitability have to be effectively maintained and subsequently channelized
towards achieving better product value.
3. Conceptual model
The adoption of the conceptual model can help in improving the efficiency of the
operations of the different sectors of Sunway Group like construction, retail, education, health
care and manufacturing. Sunway Group should be provided with top management support along
with open communication that can greatly improve the prospects of Sunway Group. Open
communication can pave the path for transparency in relation to the various sectors of Sunway
Group that can improve the operation of the conglomerate. In the event of an organisation
lacking the element of mutual trust it shall result in decreasing performance of Sunway Group.
The organization with the right kind of strategic partnering can rise ahead of the competitors and
ensure the sustainability of the company (Nguyen, Newby and Macaulay 2015). In the event of
the client organisation, not accepting the proposal it will have serious impact on the fortune of
Sunway Group. The company will not be able to get great ideas without the proposal that will

11ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
pave the path for decline of the company. They would suffer under the burden of operating
expenses that would severely cost the ability of the company in making profits. Sunway Group
wold not be able to secure funding in the event of not taking into account the proposal. The
company would not be able to show the investors that they are competent that would be harmful
for the long-term success in relation to the company (Chang 2016). Sunway Group would not be
able to get the direction that shall harm the future of the company. It shall result in poor cash
management for Sunway Group that shall have a negative impact on the factor of success of
Sunway Group. The business proposal not being implemented will act as a barrier for the
company in identification of the weakness that will greatly harm the reputation of the company.
The consequence of not abiding by proposal will not help Sunway Group in capitalising on the
strengths that will have irreparable consequences for Sunway Group.
The members of the board will not be able to understand the values and the strategies of
the company that will greatly cost the company. The proposal can help the company in
developing business alliances that will be able to help the company in making profits. The
proposal would be able to help in backing up a loan application that would be able to facilitate
the expansion of a business. Sunway Group will not be able to prioritise that shall hinder the
process of mapping out effective strategies (Morden 2016). The business proposal not being
implemented would make them incapable of controlling the future that would be detrimental for
the future of Sunway Group. The updating of the business plan will help Sunway Group in
making changes in the strategy that can work to the benefit of the organization (Johnson 2015).
Sunway Group would not be able to engage in continuous improvement which shall greatly harm
the company. Sunway Group would not be provided with the learning climate that can help in

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developing the company. The practical implications of the proposal can facilitate the aspect of
partnering that can be useful for Sunway Group.
It becomes much important that the company accepts the model however, the rejection of
the proposed model can aggravate negative implications for the company in the long run. The
company will be unable to perform as per the changing industry standards. This can mean that
although if apparently no significant issues affect the company presently, it can be greatly
affected later on due to the rapidly changing environments of business. The rise in competition is
a significant factor that can affect the company. The competitive market is getting increasingly
difficult to tackle for the companies working within the construction industry. Hence, if the
company does not accept the various aspects that have been focused towards improving through
the conceptual model it could mean that they are unable to tackle challenges that may arise in the
future (Lyons et al. 2018). Thus, not being able to make good relations with the suppliers can
mean supplier churn in the future. Suppliers can move towards other companies that tend to
provide better offers. If innovative approaches are not prioritized the company will not be able to
effectively transform according to the situations that are present. This could mean that the future
operations are under the threat of great loss. The company’s operating costs can dramatically
increase due to the continuous operations of the unprofitable venture. This will end in the
creation of a large gap that might not be fulfilled in the future. Hence, there can be far reaching
consequences if the factors that can affect the company in the long run are ignored or not
considered essentially. It is very much evident from the analysis that Sunway Group would not
be able to get the intended direction that can save the enterprise from harm in the future (Martin
and Osterling 2014). It shall result in poor cash management for Sunway Group that shall have a
negative impact on the factor of success of Sunway Group.

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The business proposal not being rejected will act as a barrier for the company. The
identification of the weakness will be much more ineffective, which in the long run can greatly
harm the reputation of the company. Hence, it is important that in order to ensure the long term
survival of the company the models are effectively implemented. The company can face
tumultuous situation in the given the scope for the potential threats that can affect the company’s
growth in the future due to its large operational areas. In all it can be said that the large structure
of a company makes it susceptible to a great number of threats that can affect it, especially in the
long run. Ignoring the framework can result in the failure of the operations of the company.
Part 2. Evidence review:
1. Literature review:
Introduction:
The literature review section would take into four models which come into play in the
civil manufacturing and retail industries of which Sunway Group is a part. The four models
considered are PESTLE, SWOT, Supply chain and sustainability.
PESTLE Model:
The PESTLE model takes into account six macro environmental factors which have
strong impact on the manufacturing and retail companies. The six components are political,
economic, social, technological, legal and environmental factors.
Political and legal factors:
The political factors which come into play in the manufacturing and retail sector are
government policies and policies formed by the international organizations. Fine (2018) points

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out that the national governments make laws according to which industries operate. The laws
formed by the government of Malaysia play determining role in various fields like income tax,
financial policies and even the expansion of the companies into foreign markets. This fact is
evident from the fact that the Ministry of International Trade & Industry (MITI) makes policies
which lead to the development of the industrial sector in the country. The government in order to
strengthen the industrial sector in Malaysia takes up infrastructure developmental projects. MITI
also makes lucrative offers like tax benefits to attract technological giants towards the country in
order to bring about holistic industrial development (Mida.gov.my. 2018). Similarly. The
government provides tax incentives to attract foreign direct investment to offshore companies to
invest in Malaysia (Cnbc.com. 2018). Again, it can be pointed out the operations in the civil
construction industry in Malaysia come under influence of laws like Contracts Act 1950
(Agc.gov.my. 2018). Thus, it can be inferred from the discussion that the government policies
contribute towards laying down the strong base on which industries like construction and retail
operate. As far as bilateral relationships are concerned, the Government of Malaysia has strong
bilateral relationships with countries like Singapore (Mfa.gov.sg. 2018). These bilateral
relationships of the Government of Malaysia enable the business conglomerates to expand into
foreign markets. The civil construction and healthcare companies have extended into several
countries like Singapore and India. Thus, it can be inferred from the discussion that political
factors play very significant role in the business operations of construction and healthcare
conglomerates based in Malaysia. Iqbal et al. (2015) oppose the opinion that political factors act
only as drivers towards business development of conglomerates. They point that corruption and
terrorism threats are some of the political threats which business conglomerates face due to
political relationships between countries which is extremely dynamic. Hellwig and Sinno (2017)

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points out that civil construction conglomerates owing to their financial wealth are often
subjected to extortions from local political groups. These factors inhibit smooth execution of the
civil construction projects which have significant impacts on the business like cost and time
overrun. Thus, it can be inferred from the discussion that political factors play important in the
business activities of the civil construction companies in both positive as well as negative ways.
The business conglomerates have to no control over them and have to make their internal
policies in the light of the political factors prevailing in both the home countries as well as host
countries.
Economic factors:
The economic factors play very significant roles as far as functioning of the business
conglomerates especially the ones involved in the civil construction and healthcare are
concerned. Gay (2016) in this respect points out that the first economic factor which impacts the
global operations of the international business conglomerates is international currency exchange
rates.

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Figure 1. Currency exchnage rates of Malaysian Ringgit againsy USD, AUD and SGD
(Source: Bloomberg.com. 2018)
The above statement is evident from the 5 year historical statistics which compares
between exchange rates Malaysian Ringgit against three international currencies namely, USD,
AUD and SGD. It can be inferred from the above diagram that USD is gaining more strength
against MYR followed by SGD and AUD. This means that the business conglomerates based in
Malaysia have to incur more expenditure in order to acquire resources like equipment from the
US than Singapore. The international exchange rates have important implications since the
business conglomerates involve in financial transactions in multiple currencies. Della Corte,
Ramadorai and Sarno (2016) point out in this respect that civil construction and healthcare
projects are extremely expensive requiring the companies presenting immense financial risks.
The business conglomerates diversify the financial risks like hedging in asset classes in different
countries which once again is dependent on international exchange rates.
The second economic factor which profound impacts the civil construction and
healthcare industries is availability of capital. Maggiori (2017) point out in this respect that civil
construction projects require to acquire immense number of resources like materials, equipment,
human resources and financial resources. Malaysia is provides international construction
conglomerates with skilled labour, equipment and materials. The government of Malaysia
attracts FDI from foreign companies which provides its civil construction industry with the
required financial capital (Mida.gov.my. 2018). Moreover, the nation has a wide of banks which
attribute financial liquidity to the international business conglomerates. Thus, it can be inferred
from the discussion that the civil construction and healthcare conglomerates are heavily

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dependent on the economic conditions in the global markets. Fujita and Hamaguchi (2016)
contradicts Maggiori (2017) and point out dynamic economic conditions in the global economic
also create several issues for the international business conglomerates. They point out that
economic factors like emergence of East Asia have created immense economic pressure on the
construction and healthcare conglomerates. The emergence of markets like China and India has
required the business conglomerates to shift their resources to these booming markets. Thus, it
can be inferred from the discussion that economic factors do have strong effects on the business
conglomerates.
Society:
The society plays a pivotal role in the business of the international construction and
healthcare conglomerates. Myers (2016) points out that as pollution increases, it creates demand
for new construction structures like bridges and roads. Similarly, population increase also
accelerates expansion of healthcare systems. The business conglomerates utilise this rise in
demands for civil construction and healthcare facilities to expand their businesses.

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Figure 2. Table showing population of Malaysia
(Source: Dosm.gov.my. 2018)
The table above shows that the population of Malaysia has grown steadily through the
years which means that the country is experiencing rise in the demand for civil construction and
healthcare facilities. Malthus (2018) however points out that rise in population in significant
construction markets like China has placed intense pressure the civil construction companies as
well as countries to cater to this increasing population. Thus, it can be inferred from this
discussion that social factors play significant roles in the operations of the civil construction
companies.

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Technological and environmental:
Chen, Dollar and Tang (2015) point out that technological factors have strong effect on
the business operations of civil constructions and healthcare conglomerates since both are
heavily dependent on technological advancements. Sun et al.(2017) mention that technology
plays a significant role in civil construction industry since construction of civil construction
structures require use of advanced technology. Gan et al. (2015) point supports this view and
opine that civil construction projects are extremely complex and require use of software based
project management. As far as Malaysia is concerned, the country shows steady increase in
exports and import of information and communication technology particularly from the US.
Figure 3. Table showing yearly ICT exports and imports
(Source: Export.gov. 2018)
The technological advancements also enables the civil construction conglomerates of
Malaysia to operate in sustainable ways. For example, the construction companies have to
comply with the environmental laws in Malaysia like Environment Quality Act 1974
(Agc.gov.my. 2018). This means the civil construction companies have to use modern machinery

20ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
capable of operating on minimum fuel. Thus, it can be inferred that technology boosts
sustainability in the civil construction industries in Malaysia. Hashemkhani Zolfani and Bahrami
(2014) point out that though technology boosts the civil construction projects, it also has certain
negative effects on the civil construction companies as well. The continuously advancing civil
construction technology requires the companies to invest in the modern equipment which add to
their project expenditures. Similarly, these companies have to acquire manpower to operate these
modern equipment. This adds to the cost of civil construction projects to a great extent. Thus, it
can be inferred that as far as civil construction companies in Malaysia are concerned, technology
has both positive and negative effects on them.
SWOT analysis:
The strengths of the construction companies in Malaysia can be attributed to a great
extent to the favourable macroeconomic conditions. It can be pointed out that the civil
construction and healthcare conglomerates in Malaysia gain financial help from FDI
(Mida.gov.my. 2018). Fine (2018) can again be reiterated in this context that the stable political
conditions of Malaysia and its international bilateral relations have enable the civil construction
companies expand both domestically as well as internationally. This has led to their strong
financial base, talent acquisition and technological advancements. Della Corte, Ramadorai
and Sarno (2016) can also be reiterated in this context to point out that access to global financial
markets has enabled the civil construction companies to diversify the business risks. However,
Iqbal et al. (2015) can be reiterated here to mention that civil companies are subjected to threats
from local antisocial groups who extort from the former.

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Supply chain:
The supply chains of civil construction companies spread over the whole world and draw
resources from several markets. This makes the supply chain of the civil construction companies
depend heavily on the international currency exchange rates (Bloomberg.com. 2018). Myers
(2016) points out that this increase demand for construction projects have put immense pressure
on the supply chains of the civil construction companies based in Malaysia. Fujita and
Hamaguchi (2016) however, point out that the supply chains of civil construction companies are
facing further stress due to the need to shift immense resources to the Southeast Asian market
which is showing tremendous boom in the construction projects. Pala et al. (2016) point out in
this respect that use of ecommerce has boosted the supply chains of civil construction
conglomerates. Gan et al. (2015) can be reiterated in this respect. They mention that civil
construction conglomerates are able to acquire supply of raw materials, equipment and
manpower from all over the world. They oppose that requirements to shift resources to emerging
markets are challenges. They in fact point out that civil construction conglomerates maintain
separate supply chains to serve different markets and acquire resources from them using
ecommerce. Della Corte, Ramadorai and Sarno (2016) can again be repeated here. They mention
that civil construction business conglomerates owing to the highly advanced hedging strategies
are able to earn huge returns on investments which they can reinvest in their ongoing projects.
They in fact make timely payments to their suppliers and ensure steady supply of raw materials.
Thus, it can summed that the supply chains of civil constructions conglomerates span the world
and are highly effected by the macrocosmic factors.

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Sustainability:
Malaysia in order to protect its environment has enacted stringent laws like Environment
Quality Act 1974 which require the industries including civil construction industry to act in
sustainable ways (Agc.gov.my. 2018). Alwan, Jones and Holgate (2017) point out that civil
construction projects involve use of chemicals, equipment and immense amount of fuel, all
generate colossal amounts of wastes. Thus, it is evident that the very activities of the civil
construction companies would attract heavy penalties due to infringement of environmental laws.
Darko and Chan (2016) point out that green technology can provide sustainable solutions to
these environmental issues. Thus, it can be inferred from the discussion that the civil
construction companies in Malaysia can gain sustainability using advanced technology.
2. DBA research perspective:
The future researchers can explore new areas of client business transformation to attain
sustainability. The civil construction companies should use more environmental friendly ways of
operating in the market (Agc.gov.my. 2018). They should use modern machinery require lesser
fuel thus, emitting less amount of pollutants. This would result in lower level of harm the civil
construction industry causes due to pollution. This shows that the international business
conglomerates should integrate sustainability and more customer intensive operations.
Part 3. Reflection for Employability Enhancement
Diversity management skill:
In the diversity of organization, it requires to adopt a business practice that may be
suitable for combatting every challenges. As a project consultant I would be able to critically
recognize and understand the discrimination laws and the consequences for infringing the laws,

23ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
if I have the skill of diversity management. I would make the best attempt to gain the proper
knowledge of the legislations that deals with discrimination. The apprehension which I derive
from the legislations, will be shared among the workgroup to reduce the behavioral issues and
conflicts within the organization. If the employers have sufficient knowledge about the
discrimination rules, then it may help in preventing employers from making a decision which is
cruel or favorable on the basis of religion, color, race, gender and age. As a part of this, I will
acquire the ability to identify the misconceptions and biased activities within the organization
before it reaches out to the other member in the organization, otherwise it would result into
conflicting decisions. I will hold diversity training in my organization to enforce the policies
which has been drafted for this purpose. On behalf of my company, I would highlight the job
descriptions required for the employees, for hiring the best employees from the pool.
Communication skills:
To operate a business, it is needed that the organization maintains an open conversation
between the employees and teams, from time to time. As a Project Consultant, I will be able to
ensure that the employees are well connected with each other, socially and within the
organization. A variety of tools can be implemented within the organization for boosting the
conversational power, human resource solutions and quick responses. By developing the
collaboration and communication skills, I would ensure that the internal culture grows at an
exponential rate. I will make sure that the employees get the chance to communicate and share
their feedbacks privately. I would primarily focus on the teamwork. I will assure the organization
create such an environment that is capable of encouraging and fostering creativity. In recent
business world, organizations need to prioritize the company culture. As a project consultant, my

24ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
attempt will be to create a digital collaboration between the employees, so the teamwork is
appreciated.
Technical leadership skills:
Technical skills are essential to boost the confidence of the employees. As a Project
Consultant, an improved technical skills would help me in using new and efficient software. A
technical books would help in strengthening the technical writing styles. I could be able to
explore new opportunities and project which would be highly valued in job. Technical skills is a
cost effective way for the business practices and it will develop the knowledge of second
language. Better management of business can be ensured by acquiring technical leadership skills.
Prospects like social media marketing and video conferencing will be exposed to me to
strengthen my quality, which would also come in handy for my future jobs.

25ORGANIZATIONAL TRANSFORMATION SUNWAY GROUP
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