Enterprise & Entrepreneurship: Super Cool Ice Cream Business Report

This report provides a comprehensive analysis of the 'Super Cool' ice cream business venture, exploring various facets of entrepreneurship and enterprise. It begins by outlining the motivation behind choosing the ice cream studio concept, emphasizing the use of high-quality ingredients and affordability. The report details the process of idea generation, including brainstorming, mind mapping, and the SCAMPER technique. A feasibility study is conducted, focusing on STP (Segmentation, Targeting, and Positioning) to understand the market. The products and services offered, such as various ice cream flavors and online ordering, are described, followed by an analysis of potential market opportunities using PEST analysis and Porter's Five Forces. The report concludes with the vision for 'Super Cool,' which centers on improving quality and maximizing profitability, and includes references to relevant academic sources. This document is available on Desklib, a platform offering a wide range of study resources for students.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
• INTRODUCTION
• MOTIVATION FOR CHOICE OF BUSINESS
• PROCESS FOLLOWED FOR GENERATING BUSINESS IDEA
• FEASIBILITY STUDIES CONDUCTED
• DETAILS OF PRODUCTS/SERVICES OFFERED
• POTENTIAL MARKET OPPORTUNITIES
• ATTRACTIVENESS OF INDUSTRY
• VISION FOR BUSINESS
• CONCLUSION
• REFERENCES

SUPER COOL
Entrepreneurship is considered to be the
process that basically helps in creation of the
values with the application of the thoughts and
ideas that helps in development of the products
and services where the main objective to make
profits. The risk factor always plays a significant
role in the aspect and essence. The enterprise
includes the organisational entity that is involved
in the process of carrying out various functions
which helps in generating profits and revenues

MOTIVATION FOR CHOICE OF SUPER
COOL
The main motivation of choosing the idea of
starting a new ice cream studio involves offering the variety
of shakes and ice creams which are made up from the finest
quality ingredients and high quality standards that are being
offered to the consumers. The Super Cool will be started
keeping in mind the needs and demands of individuals and
ensuring that high quality ice creams are offered. In
addition to that, the Super Cool has a much wider scope and
will be basically focusing on the “Affordability” factor.

Process adopted in the course of building
new idea
Idea generation is basically considered to be the process of
communicating, creating and developing business ideas that helps
in looking out for the solutions and identifying the problems that
can help in solving a particular issue. There are various steps
which are involved in the process of generating ideas that
includes:
Brainstorming: It basically involves the process of searching
various solution for a particular problem. Such types of activity
can be done among groups as well as individuals.

CONTINUE
• Mind mapping: It is basically considered to be a framework that involves various concepts and
tasks. This approach basically contributes towards categorising and organizing the ideas in a faster
manner.
• Scamper Technique: This technique is considered to be another approach which involves creative
thinking and idea generation that helps in focusing on determining the problem.
• Focus groups: It is basically a research approach which is used for the objective to gather data. In
case of Super Cool, the venture focuses on the various groups where it involves individual who are
involved in the discussion of the solutions, purpose and issue of the company.

FEASIBILITY STUDIES CONDUCTED
The business idea of starting a new venture of ice
cream studio, the super cool will be focusing on
offering finest quality ice creams and shakes and using
finest materials in order make customers well aware
regarding the originality and freshness of the products.
The Super Cool will be focusing on targeting the
customers through spread of awareness regarding the
raw materials in order to ensure high quality standards.

CONTD.
STP
• Segmentation: It is basically the approach that involves classification of the market through
dividing the consumers on the basis of their tastes and preferences.
• Targeting: It basically involves the another stage of the marketing process which basically focuses
on selecting market segment as per the conversion rate.
• Positioning: It basically involves the last stage in the process that allows organisation to set services
or products for the purpose to meet the demand of the consumer at right place and right time.

DETAILS OF PRODUCTS/SERVICES
OFFERED
Products:
• Ice Creams : Apple Pie Ice cream
• Dark Chocolate Ice cream
• Cotton Candy Ice cream
• Oreo Ice cream
• Shakes: Butterscotch shake
• Chocolate shake
• Vanilla Shake
• Strawberry shake
• Oreo Shake

CONTD.
• Services: In context to services, the
organisation will be offering online
ordering, dine in, take away and various
other services for the purpose to meet the
demand and requirements of the customer
and focusing on enhancing the image of the
organisation and boosting up sales.

POTENTIAL MARKET OPPORTUNITIES
• PEST analysis : In context to Super Cool, there are various factors
which are involved :
• Political Factors: It involves various factors such as changes in the
government, corruption level in the market and corruption that plays a
very important role on the profitability and operations of the
organisation.
• Economic Factors: The various economic factors involves
employment rate, foreign exchange rate, monetary policies, work
force productivity and fiscal policies which creates a major influence
on the profitability and operations of the organisation.

CONTD.
• Social Factors: In context to social factors, it basically creates a major
impact on the profitability and operations of ice cream studio. The
various social factors that can have a major influence on the operations
of the organisation involves gender composition in labour markets,
demographic trends, attitude towards safety and health, immigration
policies and level of education in the society.