Comprehensive Report on Super Retail Group's Business Strategies

This report provides a comprehensive analysis of the Super Retail Group, a leading Australian retailer. The report begins with an introduction to the company and its position in the retail market. It then delves into an external analysis using the PESTEL framework to assess political, economic, social, technological, environmental, and legal factors impacting the business. The report also applies Porter's Five Forces model to evaluate the competitive landscape. Furthermore, it explores the company's approach to corporate social responsibility (CSR) and ethical considerations, the business cycle, and its value chain within the industry. The report concludes with a summary of the key findings and includes a list of references used in the analysis. This report aims to provide insights into the company's strategies and market position.

ESSAY on Super Retail
Group

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
A) External analysis: PESTEL analysis.................................................................................1
B) Porters 5 forces model ......................................................................................................2
C) CSR and ethics..................................................................................................................3
D) Business cycle and value chain of the industry.................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The retail group refers to the business group or group of organisations where single
owners sells goods and services to individual customers. The “Super retail group” is one of the
Australia’s top ten retailers and the company is listed in Australian stock exchange. The
organisation deals in various products such as sports, fitness, super cheap auto, and super Retail
commercial products.
This company is being selected for conducting research on retail industry. The main aim
of this report is to conduct analysis in order to assist firm in analysing their position in market.
This process will allow them to improve and maintain their performance and gaining competitive
advantage.
Main Body
A) External analysis: PESTEL analysis
The Pestle analysis technique can be used by organisation for identifying and measuring
the impact of various external factors on business operations.
Political factors- Political factors plays very important role in determining the various elements
that can have great impact on profitability of Super retail store. As the firm is operating in
different types of political environment that consist of various political risk which has great
effect on enterprise’s sustainability and growth.
Economic factors-Economic factors include income level of individual, etc. Plays important role
in identifying the demand and supply of products. It is very essential for organisation to analyse
growth of retail industry, identify its competitors before entering into market. This will aid firm
in reducing the impact of these factors on its productivity and eliminating various risks.
Social factors-These elements include culture, beliefs, values, trends etc. These factors play
significant role in understanding the market and customer. These factors can assist super market
group in gaining competitive advantage as well as achieving objective of becoming market
leader.
Technological factors-It is very essential for the organisation to conduct technological analysis
in as this will help them in increasing their productivity and efficiency.
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Environment factors-Before entering into new market and planning to enter international
market, firm should be aware about various environmental standards in order to avoid negative
effects of these factors on its activities.
Legal factors-The company should carefully evaluate legal factors as to avoid any legal
obligations (Harlow: Pearson Harrison, 2013)
REFERENCES
Books and Journals
Worthington, I. and Wilkinson, G. 2014 The Business Environment. 7th edn. Harlow:
PearsonWetherly, P. and Otter, D. 2014 The Business Environment: Themes and Issues
in a Globalizing World. 3rd edn. Oxford: Oxford University Press
Willard, B., 2012. The new sustainability advantage: seven business case benefits of a triple
bottom line. New Society Publishers.
Yu, A., Lumpkin, G.T., Sorenson, R.L. and Brigham, K.H., 2012. The landscape of family
business outcomes a summary and numerical taxonomy of dependent variables. Family
Business Review. 25(1). pp.33-57.
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Online
Explain Porters five forces model. 2017 [Online] Available through:
<http://www.abcofmarketing.com/explain-porters-five-forces-model/>. [Accessed on 23
October 2017].
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