Competitive Strategy: How Super Selectos Wins Against Retail Chains

This case study explores how Super Selectos, a local food retail chain, successfully competes with Walmart and other multinational retail giants in Central America. It examines the economic, political, and social context of countries like Guatemala, El Salvador, Panama, and Honduras, highlighting the growth rates and economic improvements in the region. The study delves into the strategies employed by global retailers, including Walmart's everyday low price (EDLP) approach, and contrasts them with Super Selectos' Hi-Low pricing strategy. It emphasizes the importance of supplier relationships and understanding consumer behavior, particularly the increasing sophistication of consumers through the use of technology. The case study also provides insights into the Calleja Group, the parent company of Super Selectos, its vision, mission, and competitive strategies, as well as Walmart's internationalization efforts and its presence in Central America. Ultimately, the analysis demonstrates how Super Selectos has managed to maintain a competitive edge through its focus on customer proximity, quality products, and strategic pricing.