Strategic Report: Analyzing Superdry plc's Macro Environment & Future

This report provides a comprehensive analysis of Superdry plc, examining the macro-environmental factors affecting the company using tools like PESTLE. It assesses the impact of these factors on Superdry's strategy and identifies the company's financial and non-financial strategic capabilities using the VRIO model. The report advises Superdry on its strategic direction, utilizing the Ansoff Matrix to explore options for market penetration, product development, market development, and diversification. Ultimately, the report concludes that all business organizations are influenced by the business environment and that external factors impact operating activities and future strategies. Desklib provides resources for students to find similar reports and solved assignments.

Analyse the current macro environmental
factors

Table of contents
• Introduction
• Impact of macro environmental factors on firm
• Strategic capabilities of company- Financial
• Strategic capabilities of company- Non-Financial
• Advise to company on strategic direction
• Conclusion
• References

Introduction
Business has to interact and transect with
its environment. Therefore, business and
the environment are completely
interconnected and reciprocally
interdependent. The business environment
contain those aspect of surrounding an
enterprise that influence or affect business
operation and ascertain its effectiveness.

Macro environmental factors that affect
organisation and its impact
PESTLE analysis is consist of those factors that impact the business
environment. The organisation uses this concept to keep a track of external
factor effecting the organisation. There are the factors of PESTLE analysis
which are mention below:
• Political
• Economic
• Social
• Technologies
• Legal
• Environmental
• Ethics
• Competition

Company's current strategic capabilities
financial
The organisational capabilities are those abilities of the business which help
them to operate their day to day business activities to adopt grown and seek
a competitive advantages at market place (Kim, K.C., ElTarabishy and Bae,
2018).
The financial capabilities of the corporation Superdry plc
• Even though the revenue of the company has decreased by
approximately 150 million, but it has managed to recover its loss and
resulted in only 36.7m of loss although its loss in 2019 was around
170m.

Company's current strategic capabilities
Non- financial
The VRIO model is a four pronged analysis of the organisational
resources and the sustainable success measures. These four elements are
value, rarity, limitability and the organisation. By using this model an
organisation will identify all variable for their business that they are
analysing.
• Valuable
• Rare
• Costly to imitate
• Organisation

Advise the company on the strategic
direction
It is essential for organisation to choose an appropriate way to expand
their business operation. It is required by the company to appropriate
research so that it can take a proper direction to implement their
strategies. The organisations should aware about the need and option
that are there as per to make enable them to take appropriate decision.

Continue…
Ansoff Matrix
This model is being utilized by the organisation to evaluate the
market situation. It assist the company to chose an appropriate methods.
There are different options in the market that the company can undertake
for their strategies.
Market penetration
Product development
Market development
Diversification

Conclusion
From the above PPT, it is conclude that all business organisation are get
influenced for m the business environment as the external factor impact
the operating activity of a business in different way. These elements
effect a business in term of technology, social, legal, political and many
more. It also impact the future strategies of companies as well as current
strategies.

References
• Dimitrijevska-Markoski, T. and et. al., 2021. Strategic Planning and
Management in Small Municipalities in Mississippi–Implementation,
Perceived Benefits, and Determinants of Use. Public Organization
Review, pp.1-16.
• El-Bassiouny, D. and El-Bassiouny, N., 2019. Diversity, corporate
governance and CSR reporting: A comparative analysis between top-
listed firms in Egypt, Germany and the USA. Management of
Environmental Quality: An International Journal.
• Gao, Y. and et. al., 2017. Managerial ties and product innovation:
The moderating roles of macro-and micro-institutional environments.
Long Range Planning. 50(2). pp.168-183.

Thank You