SuperFast Ltd. Business Plan: Canvas Model and Strategic Analysis

This report presents a business plan for SuperFast Ltd., focusing on the Business Model Canvas framework. The plan details key partners, including food outlets, vehicle mechanics, grocery stores, and local talent, essential for the fast delivery service's success. Key activities encompass vehicle procurement, online marketing, branding, and POS machine integration to streamline operations. The value proposition highlights SuperFast Ltd.'s innovation in providing rapid delivery of local goods and services, including 24-hour online bookings and support for local businesses, differentiating it from competitors and addressing the needs of busy residents in Bari. The report references relevant academic sources to support the business strategy and model.

CANVAS BUSINESS PLAN

Table of Contents
MAIN BODY..................................................................................................................................3
TASK A...........................................................................................................................................3
Business Canvas Model...............................................................................................................3
TASK B...........................................................................................................................................4
Key Partners.................................................................................................................................4
Key Activities..............................................................................................................................5
Value Proposition........................................................................................................................6
REFERENCES................................................................................................................................1

MAIN BODY
TASK A
Business Canvas Model
Key
Partners
 Food
Outlets
 Vehicle
Mechanics
 Major
Grocery
Stores
 Talented
Local
People
Key Activities
 Procurement Of
Different
Vehicles
 Facebook Page,
Instagram
Handle And
Twitter Account
 Logo And
Slogan
 Pos Machines
Value Propositions
 Extremely innovative
 online bookings
 24 hour service
 Delivery for local brands
Custom
er
Relatio
nships
Custo
mer
Segments
Key Resources Channels

TASK B
Key Partners
The key partners in a business plan involve the strategic alliances and the competitive
environment in which the company is working (Castillo-López and et.al., 2019). Here the
relationship between the buyers and suppliers in the company is also evaluated so that the key
partnerships that are important to the company can be identified and developed. This will help in
ensuring that a business runs smoothly and the intended targets of the company get achieved.
This also assists in developing good connections and networks with the people so that business
can collectively grow and develop. The proper allocation of the sources from which the
resources can be generated is one of the prime benefits since company cannot own all the
resources that it requires and this is followed by the reduction of the risks associated in the
business since partnerships minimises the impact of volatile movement of the economy and the
strategies of the competitors can also be controlled and monitored thus giving a better chance art
succeeding in business (Bagheri and Movahed, 2016). Lastly, the formulation of partnerships
with the important parties helps in furnishing resources to the company and obtaining licenses so
that services can be given to the consumers. Further, in some cases entering into third parties to
perform a particular business task proves to be more profitable than doing that activity on your
own which might turn out to be a costly affair with the risk of failure. Therefore, development of
partnerships is one of the key aspects in ensuring success of a business (Create a new Business
Model Canvas – Canvanizer, 2019).
In the current business scenario, the business venture is delivery of food and goods to the
people of Bari in a superfast manner and trying to cater to their different whims as quickly and
efficiently as possible. In order to succeed in the current business scenario, the major
partnerships that the company will enter into are with various food outlets in the market so that
whenever a requirement for online delivery arises, the supply can be made as quickly as possible.
Also, the partnership with the vehicle mechanics will be entered into so that in case of
breakdown of the vehicle, it can be repaired immediately without causing any delay to the
customers. The company will also form strategic alliances with all the major grocery stores in the
city, the fashion outlets etc. so that orders for home delivery can be obtained from there as well
and the business can grow successfully. Lastly, the company shall also increase their recruitment
level and hire for skilled and talented local people who have adequate knowledge of all the local

routes and is familiar with the landscape of the city so that they can give services as quickly as
possible to the customers and without damaging the product or causing it any kind of harm.
These partnerships and strategic alliances of the SuperFast Ltd. will help the company in
growing in a secured manner and establishing themselves successfully in the market.
Key Activities
The key activities section in the business model involves determining those major
activities that the company that has been newly formulated will undertake in order to fulfil the
core activities that have been developed for the business (Dudin and et.al., 2015).
The detailing of the key activities involves variety of business activities that the company needs
to undertake:
 Identification of the production or manufacturing unit if there is one in the new company
that has begun. This will help in determining the procurement point of the resources that
the company will require and basically comprises of the raw material suppliers, place of
operating business etc.
 Then the marketing and sales activities of the business such as used of online offline
marketing tools and techniques, determining of different sources that will be used to
market and sell the product such as personal selling, etc will be determined.
 This will be followed by the designing activities where the logo and slogan will be
developed of the company and other activities such as the entire business process
involving all the activities that will be incorporated in the business, the manner in which
the business will flow in entire activity of procurement of resources and then using it to
provide the services to the customer.
 Resolving the customer relationship management aspect is another key tool in ensuring
that the customer does return back to the business when it associates itself once to the
business (Antikainen and Valkokari, 2016). This increase the customer loyalty of the
business.
 The various software and other information technology that the company will require in
order to operate are also included in this particular segment of determining key activities
of business since these assist the business in giving better services to the customers.
In the current business of SuperFast Ltd. there are a variety of key activities that have been
undertaken by the company in order to determine the entire process of opening a new fast

delivery service and providing or delivering food and goods to the customers as soon as it is
possible. Therefore, the key activities of SuperFast Ltd. are:
 There will be no manufacturing unit of the company but still the procurement of different
vehicles that will be necessary in conducing the business will be included in this part.
 Online marketing mediums such as Facebook page, Instagram handle and Twitter
account etc. will be developed by the company so that they can increase the awareness of
the product and apart from this, the promotional tools and techniques that will be used by
the company will also be developed by them.
 Logo and slogan of the company will be developed in an attractive manner and the
vehicles that will be used for the business will be stamped with the logo and will be
painted in similar colours so that they can become easily recognisable.
 The company will be using POS machines and therefore the suppliers of the POS
machines will be identified by the owners of the company.
All these activities will help the company in determining what all resources they will require and
how they can plan for these resources accordingly.
Value Proposition
Value proposition in business model can be defined as that unique point that the company
can use in order to differentiate themselves and their services from other competitors in the
business and this can be used to create a separate market in the industry. This is mainly used to
differentiate the company in a market and is a strategic management tool that is used by the
businesses. Value proposition appeals to the very specific requirement of the targeted consumer
segment and influence them in such a manner that they remember the new product that is being
presented in the market by the company (Joyce and Paquin, 2016). It is possible that the
consumers might not specifically have those needs that are being met but value proposition
involves making customers realise that they need to meet this requirement and therefore create
either a new market or evolve the existing market segment.
The current business plan of the SuperFast Ltd. is extremely innovative and presents a
new concept of not just giving fast delivery of the food and goods to the customers but also focus
on developing a network in the city by using techniques like POS machines for payment, hiring
local and competent staff who will be their topmost priority. This new and innovative idea will
help in differentiating the consumer from the services offered by the competitors since the local

goods will be promoted and the company will focus on integrating people together rather than
just delivering the products. Also this will be the first companies to give its online bookings and
services as well thus giving a 24 hour service to its users which a relatively new and extremely
preferred concept in Bari since the majority of the people living in Bari are between the age
group of 30 to 40 and therefore, they are busy in their jobs not having adequate time to go for the
buying of product or services. Therefore, this will assist in reducing the stress level of the people
of Bari and help them in giving comfort to the people. Another value proposition of the company
is that it will not act as Delivery Company for the bigger and international brands such as
Amazon, EBay etc. and rather supply the food and goods that are produced by the local brands
and food outlets. This will increase the publicity of the local goods and thus be extremely
beneficial for the development of local economy of Bari.

REFERENCES
Books and journals
Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135. pp.1474-1486.
Antikainen, M. and Valkokari, K., 2016. A framework for sustainable circular business model
innovation. Technology Innovation Management Review, 6(7).
Dudin, M.N., and et.al., 2015. Business model canvas as a basis for the competitive advantage of
enterprise structures in the industrial agriculture. Biosciences Biotechnology Research
Asia, 12(1). pp.887-894.
Bagheri, M. and Movahed, S.H., 2016. The effect of the Internet of Things (IoT) on education
business model. In 2016 12th International Conference on Signal-Image Technology &
Internet-Based Systems (SITIS) (pp. 435-441). IEEE.
Castillo-López, S.E, and et.al., 2019. A service design process based on the business model
CANVAS and the CK theory. In Managing innovation in highly restrictive environments (pp.
279-301). Springer, Cham.
Online
Create a new Business Model Canvas – Canvanizer. 2019. [Online]. Available through:
<https://canvanizer.com/new/business-model-canvas>
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