MBA - Strategic Management: Supermax Berhad Strategic Plan Report

This report presents a strategic plan for Supermax Corporation Berhad (SCB), a major player in the rubber glove industry. It begins with an introduction outlining the objectives, overview of SCB, and its current strategic challenges, including revenue and profit declines. The report then analyzes SCB's vision, mission, and objectives, assessing their focus, clarity, and motivational aspects. Macro-environmental factors are examined using the PESTLE model, considering political, economic, social, technological, environmental, and legal influences. The micro-environment is analyzed using Porter's Five Forces to assess competitive dynamics. Internal capabilities are evaluated through value chain analysis, resource audits, and VRIN analysis. KPIs are benchmarked against competitors. The report proposes strategies using SWOT, TOWS, and Ansoff matrices, including market development and diversification, with conclusions on strategy evaluation.