Biglow Stores Case Study: Supply Chain, Challenges, and Solutions

This case study analyzes the supply chain management of Biglow Stores, focusing on the challenges and opportunities within its operational framework. The assignment explores the impact of response time on customer satisfaction, the role of supply chain networks in delivering goods and services, and the challenges associated with using a single website for service delivery. It highlights the importance of efficient communication and collaboration within the supply chain to ensure customer satisfaction. The study also identifies the benefits of a unified approach to customer service and emphasizes the importance of a robust distribution center network to support the company's strategies and meet customer expectations. References to key literature on supply chain management are included to support the analysis.

Running head: SUPPLY CHAIN 1
Supply chain
Name
Institution

SUPPLY CHAIN 2
Abstract
The thesis of the paper presented is based on the case study provided on the Biglow stores. The
case study is related to some of the management and marketing network channels applied by the
management body and stakeholders of that particular firm. The paper tends to respond to some of
the questions posted about the operations of Biglow stores that is according to the case study
provided.

SUPPLY CHAIN 3
Question 1 response
Reducing response time. By reducing the response time to the raised queries and other
customers’ compliments, the firm will be able to retain most of its customers since their queries
and suggestions will be considered by the management body.
Question 2 response
Supply chain. The supply chain is the ancient customer fulfilment services applied in the
business environment where business or firms uses a chain of other business to help them deliver
goods and services to the customer. For instance, a company may contract other delivery
companies to help them deliver the customer’s goods to various geographical locations in time
(Christopher, 2016).
Question 3 response
One of the identified challenges of using a single web site in service delivery is divided supply
chains process. This is possible in that when the contracting businesses or companies involved in
the supply chain do not work together or when there is communication problem within the firms,
delivery goods and services will not be satisfactory to the customer (Hugos, 2018).
The identified opportunity in using a single web site is that the business has the opportunity to
reach out to the targeted certain audience hence this will improve their sales volume.
The current DC network is believed to support this strategy since there will be a prompt
Response to the customers’ queries and compliments which supports the Biglow stores
strategies.

SUPPLY CHAIN 4
References
Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Hugos, M. H. (2018). Essentials of supply chain management. John Wiley & Sons.