Report: Operations, Logistics, and Supply Chain Management at Bentley

This report provides an in-depth analysis of Bentley Motors' operations, logistics, and supply chain management. It explores the application of Just-in-Time (JIT) approach and quality management principles within the context of Bentley's luxury car manufacturing. The report examines the importance of efficient resource utilization, waste reduction, and effective delivery methods to meet customer requirements and achieve high profitability. It discusses the role of operation managers in making effective decisions, promoting company culture, and managing demand and supply. The report highlights the benefits of JIT in reducing inventory, labor costs, and production time, as well as improving production quality. Furthermore, it emphasizes the significance of continuous improvement through the Plan-Do-Check-Act cycle in managing quality and meeting customer needs. The report also touches upon the importance of supplier quality management and the use of international quality standards. Ultimately, the report provides insights into how Bentley can maintain regular production with high-quality workmanship and gain a competitive advantage in the automotive industry.

Understanding
Operations, Logistics
and Supply Chain
Management

INTRODUCTION
The operation management is the area where designing and controlling process take
place. It involves the responsibility of ensuring that business operations are efficient in terms of
using as few resources as needed and effective in terms of meeting customer requirements. (Li
2019). Along with this is involves using different kinds of resources like man power, material as
well as equipment’s effectively because it helps in achieving high profit. This present report is
bases on Bentley which as car manufacturing company and it was founded in year 1919. The
company present headquarter is in Crew, England UK. Beside this, it entails the detail study of
raw material and ensuring the reduce waste. This method helps in using the most competent
delivery method so that product could be offered effectively to the consumers. It is essential to
identify the essential issues and implement proper policy for expansion and growth. At last
recommendation as well as suggestions are used to provide the clear insight for the final solution.
This report cover about the different aspect such as Just in time approach and quality
management as they are the essential elements for the organisation for expanding their business.
Along with this it is crucial for the company to manage the operational activities effectively as
this will organisation to gain competitive advantages from the market. Beside this also help in
achieving organisation goals and objective effectively and also help in managing the demand as
well as supply in the well define manner.
MAIN BODY
Critically analyse and apply the appropriate solution for the operation management
Operation management is the method of managing and controlling the resources which
are used in firm for manufacturing the products for the final consumer. The operation, logistic
and supply chain management is being useful for making effective decision for making more and
more profit (Ellram 2019). The role of operation manager is show guidance and facilitate with
effective leadership in the organisation. Beside there are other duty of operation management is
to make important policy, planning as well help in making effectively decision. This also help in
promoting the company culture and also encourage the performance and high morale. The
operation department of Bentley must follow all this responsibility as it helps in developing
effective environment in the organisation.

Bentley motors Limited is a British manufacturing company which provide luxury cars
and SUVs and it is subsidiary of Volkswagen. The company was founded in year 1919 by H.M.
Bentley. The area which is served by the company is worldwide which have satisfied customers
all around the world. The car company provide high quality cars to their high income group
people. Today the automotive industry is a major component for the economic growth in all
industrialized countries. Operation management is considering as the vital part in the
organisation as it has widespread activities. This deals with making effective decision which are
related to production process in order to ensure that the output should be effective. The company
should use effective labour and proper utilisation of resources which are used for transforming
their services to make more satisfactory customers. This process usually tries to minimise the
shortage and keep the cost down. The main responsibility of supply chain management is to
figure out the best way in offering product to the consumer. This kind of supply chain
management to be used in Bentley in order to make their logistic more efficient. With use of
effective administration of logistic the manufacturing process can be operated smoothly in
adequate manner. This include different function such as selecting the appropriate vendor for
supplying the product and the service for the customers. Along with this, it includes the most
effective route for the transportation as this will help in reducing the cost for the product in
appropriate manner.
In order to manage the operation, logistic and supply chain management the firm can use
Just in time approach as it help Bentley organisation to reduce the flow time within the
production system and also help in company to control and provide variability in the process.
Beside this it helps in improving the productivity while lowering the cost. JIT is similar to the
lean manufacturing as they both focus on efficiency. This approach in manufacturing system
requires discipline, structure and define set process. This system can help Bentley to produce
more cars in lesser time period. There are several benefits of JIT such as it helps in reducing the
inventory as cars are assemble with different parts and this parts require storage. Along with this
it also reduces the labour cost and it identify the best possible solution to complete the task
effectively. There are other advantages such as increase production as it minimizes the time for
making of car. Company like Bentley can improve their production quality as this approach
lower down the defects of the company. This also help in reduction in standard hours because it
helps in reducing the time taken by the employees to manufacture the car.

Using Just in time approach, Bentley produce its vehicle on the basis of demand and
supply present in the market and the company uses it supply chain such a manner that only the
parts which are needed to manufacture the product and they are received in time by customers.
Along with this, company make used of website to sell and promote the product to the larger
audience. This help company to lower their inventory cost, and increase efficiency and also
minimize the waste which is produce by the company. It also helps in forecasting the product the
future sales accurately and also maintain the demand present in the market.
Just in time management help in positive cost cutting inventory system which help in
reducing the stock outs as it improves company performance and provide effective rate of return
for the company. Some competing inventory management systems exist, including short-cycle
manufacturing and demand-flow manufacturing and the firm must use one of the method as per
requirement of the company (Calatayud 2019). This method offers various advantages such as it
moves towards offering quick products to the customers and allow them to make use of raw
material for the production effectively. Bentley will succeed as long as the company maintain the
regular production with the high quality workmen ship. This in result it breaks down the large
junk of work into smaller pieces which make easy for each and every employee to work upon
effectively.
IT inventory systems have several advantages over traditional models. Production runs
are short, which means that industry can quickly move from one product to another.
Furthermore, this method reduces costs by minimizing warehouse needs. Companies like
Bentley must use this technique this will cost the company less raw material and they can able to
manage the cost to offer better quality product services to the customers. Just in time production
systems cut inventory costs because manufacturers do not have to pay storage costs. Industry are
also not left with discarded inventory if an order is cancelled or not fulfilled.
The company use managing quality method as it describes the culture, attitude and
organisation of the company which strive to produce high quality product and service which
assist in providing quality services to the consumer. The operation manager of Bentley can focus
on customer needs and wants and offer them product on the basis of the individual requirement.
This will facilitate organisation to develop the brand image in the minds of the customers and
also attracts towards the company. In order to manage the quality, the management of Bentley
should make continues improvement as the demand of the individual changes. The most

common approach used for the continuous approach is to ensure that the company use Plan- Do-
check – Act-cycle.
Plan- For the company like Bentley the management plan the process make sure that
problem is resolved in minimum time for the better outcomes. This stage helps in guiding and
assisting the employees to work upon the set guidelines as planning reduces the risk of loss for
the company. This also help in reduce the waste as in result make more profit for the company in
for the longer time period.
Do- This step includes the plan as well as data which is collected for the further
evaluation. As it helps in reducing the process of manufacturing the cars and help in providing
effective services which is essential for creating loyal customers. Along with this, it also
provides blueprint for the company how to carry out the operation activities effectively.
Check- The stage helps in determining the plan whether the company is going to achieve
its desire result. It is responsibility of the operation management to ensure that plan which is
developed is working properly and if not it must be evaluation and proper check of and make
changes which is essential for the company.
Act- Communicate the result and implement the new procedure when the above task in
completed successfully. This will help company to have better responsive regarding services
which are provided to the company.
In the quality management employees are consider as the essential elements for the
company to make effective products and services. They empower to make decision and
contribute to organisation to make profit and suggestions which are implemented. In order to
ensure they are able to make effectively decision which are logical, valuable to the contribution
of the employees as they use quality tools and extensive training. In the context of Bentley
quality tool are important for ensuring that employees have excessive tools which help in
offering better quality services to the consumers. Along with this, it provides ability to accurately
interpret their finding effectively and correct problems. By utilizing quality management
systems, it is easier to get products on the market faster. If there are difficulty with quality or
consistency of parts, it can slow down the whole activity. Quality management systems can help
to reduce this issue. In addition, introducing products to the market quicker than your
competition can be a lucrative method for the company.

The quality management also assist in reducing the cost for the company as make use of
effective use to lower down the business cost, price and raw material which tend to minimize the
cost which is essential for capturing the larger market share. Having use of quality management,
the company can offer betters better cars to the customers. This will be beneficial as this create
goodwill and brand image in the minds of customers. The end user appreciates the better
products and are willing to pay more price for the product.
There is an international standard establishes the particular requirements of the
implementation of ISO in the auto mobile production which must be followed by the company to
provide better quality product to the customers (Deif 2019). There is useful frame work which
help in understanding the product in general, and it is essential to measure and regulate the
quality standard for the company. Different organisation uses this method because this help in
improving the standard of providing product effectively. It is also considering as the best quality
management implementation in the best possible conditions requires the support of some
techniques that contribute to their development.
The automotive sector is managed by the Major Auto Mobile Manufacturers like general
motors, Volkswagen follow international quality standard to make their product and service
more effective. It quality management the employees are consider as the vital part of quality
management process. There should be proper management in managing the quality of the
supplier. Sometimes the company usually use minimum quality product which lower down the
quality of the product as this is important to choose the best quality supplier so that they can
offer better services to the customers.
If the company like Bentley this is essential for the management to use triple bottom line
approach as this provide insight regarding the social, environmental and financial view of the
company. In order increase the financial stability of the company the management should
provide better product and services to the consumer. Along with this they must use ethical
method for production as this industry produce carbon dioxide which is harmful for the
company. However firm also must take care of society by providing the better as this will aid in
improving the image of the company in the minds of the customers.
RECOMMENDATION
Like the other leading company Bentley must focus on different activities to raise the
level of doing business. Along with this company should use various strategies like expansion in

product category as this will help in capturing larger market share. Firm can also indulge in
market segmentation and regional expansion for making more profit. This method will help the
company to achieve their desire goal in a well define manner. Likewise, Bentley should adopt
Just in time approach as this will be beneficial for the company and also for the consumer. Here
are some recommendation which company should follow:
Bentley must ensure that they use effectively supply chain management system as this
assist in full fulling the demand of the customers in the given time frame. This also save time and
money for the firm as well as for the customers. This is major responsibility for the company like
Bentley to have positive environment in the organisation as it results in improving the efficiency
for the staff at the workplace. There must be proper training and development programme for the
employees as it helps in increasing the skills for better performance.
There must be proper management and this help in analysing the market and operational
activities so that excessive cost may not be increased. Beside this company should focus on new
technology and this will help in attracting more and more customers in their respective company.
The management should make balance score card which must be based on employee’s
perspective because it helps in making growth and improve the financial aspect of the company.
This also help in achieving the goals and management of the company in the lesser time period.
The company should set a benchmark using the standard measurement as this help in improving
the performance of the organisation. Benchmarking can be achieved by providing better cars and
after sales service to the customers.
There must be use of six sigmas’ as this provide the data which reduces the defect within
aim to reach six standard deviations from the desired target of quality. Bentley must use ISO
product which is international quality standard and also assist in providing guidelines on which
the company offer the product the and services to the consumer. They must provide authorised
Bentley Repairers employ trained specialist technicians who are as passionate about your car as
you are. Using the very latest workshop equipment and technology, nothing escapes their
attention which help in developing the brand image for the company.
CONCLUSION
From the above mentioned report it has been identified that there must be effective
management as well as operation activities of the company to accomplish the desire goal and

objectives. Logistic and supply chain management is important for the distribution of the goods
from one place to another and provide timely delivery to the customers. Just in time as well as
managing quality is important because it help controlling and managing the stock and waste and
make sure they are reduced for the betterment and growth of the company. With the assistance of
this company offer higher services and product to the customers. This is essential to make
effective measures as this aid in reducing the cost for the company and make sure that all the
decision are taken for the benefit for the company. 5This has been conclude that TOM is the
essential element as this reduces the waste of resource and bring out the maximum output for the
company. This respective tool and method are essential for the company as this help in achieving
the goals and objectives in the well define manner. Along with this, they also reduce the waste
and provide the best solution for the firm to carry forward their operational activities. By using
TQM the firm can manage and improve the quality of the product and service and which will be
directly beneficial for customers because this method help in reduce the operational cost for the
firm. Along with this it help in improving the social and environment elements because this
develop a sustainable business model for the company and help in surviving for the longer time
period in the market.

REFERENCES
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ONLINE
https://www.unipointsoftware.com/blog/quality-management-systems/the-growing-importance-
of-quality-management-in-the-automotive-industry/
https://www.cebos.com/blog/total-quality-management-in-automotive-industry/
https://www.thebalancesmb.com/just-in-time-jit-inventory-management-393301
https://www.techopedia.com/definition/13984/logistics-management