Developing a Logistics and Supply Chain Proposal for a New Enterprise

This assignment is a proposal for developing a logistics and supply chain structure for a new or expanding enterprise, specifically focusing on the context of chocolate sales. The proposal explores the benefits of selling products through online channels, such as increased accessibility and reduced costs, while also acknowledging the disadvantages, including payment issues and the inability to physically examine the product. It further discusses the application of big-box supply chains, emphasizing their role in providing a wide variety of goods and services to customers. The assignment references relevant literature to support the analysis of online sales, including consumer behavior and the impact of website quality. The proposal is divided into four parts, each including a presentation with slide notes, covering topics such as online platform channels, big box supply chain and its relevant aspects. The document highlights the importance of a well-structured supply chain and logistics solution for business success.

ONLINE PLATFORM CHANNEL FOR
SALES

BENEFITS OF SELLING PRODUCTS
THROUGH ONLINE CHANNELS

 By selling the chocolates through online platforms,
the company can ensure increased accessibility to
people
 By selling the products through online channels,
the cots can be lowered by the company because
there are no expenses related to establishment of
a physical store (Akram et al., 2018).
 The company can easily expand its reach through
amazon.
 According to a survey about 30% of the customers
purchase chocolates online for different purposes
such as self-consumption, giving gifts and others
especially through Amazon.

DISADVANTAGES OF SELLING
PRODUCTS THROUGH ONLINE SALES
CHANNEL
 Problem related to online payment – There
can be challenges related to payment for the
chocolates online.
 This method provides a non-personalised
service to the customers (Herrmann & Grein,
2016).
 One of the major disadvantages related to
online selling is the inability to smell or touch
the chocolates (Teixeira, Pereira & Dionísio,
2018).

BIG BOX SUPPLY CHAIN

 A big box supply chain provides big box retail
that comprises of large footprint, with the
retailers selling a large variety of goods and
services to the customers and also in bulk.
 The main aim of using big box retailing is to
become a one shop for the customers and
providing value to them.

REFERENCES
 Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y.,
Mehmood, K., & Ahmad, W. (2018). How website
quality affects online impulse buying: Moderating
effects of sales promotion and credit card use. Asia
Pacific Journal of Marketing and Logistics, 30(1), 235-
256.
 Herrmann, R., & Grein, T. (2016). Price Setting in
Online Grocery Markets: The Case of
Chocolate. Proceedings in Food System Dynamics, 89-
100.
 Teixeira, N., Pereira, H. G., & Dionísio, P. (2018). Online
consumer generated content it's for real! the rise of
social influence marketing. The Business &
Management Review, 9(3), 358-366.