This report analyzes the supply chain challenges faced by Johnstons of Elgin, a vertically integrated woolen mill in Scotland. The company struggles with competition from low-cost substitutes and a changing fashion industry characterized by shortened time-to-market. The analysis examines the current supply chain components and recommends strategies such as vertical integration, adopting lean manufacturing, and developing an agile supply chain. These strategies include efficient supply chain mechanisms, upstream to downstream production processes, and agile and lean logistics. The report suggests that expansion, versatile products, and a focus on quality will help Johnstons of Elgin regain competitiveness and ensure its long-term sustainability in the garment and fashion industry.
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