An Analysis of Supply Chain Management in the Indian Footwear Industry

This report provides a comprehensive case study analysis of the supply chain management (SCM) within the Indian footwear industry. It examines the industry's evolution, challenges, and the impact of supplier selection on operational efficiency. The report delves into academic literature, exploring concepts like supplier relationship management, business environment uncertainty, and the integration of design and supply chain planning. It also highlights the implications of e-commerce growth, automation, and sustainable practices within the Indian context. The analysis covers the influence of cultural factors, consumer mindsets, and the impact of globalization on supply chain networks. Furthermore, the report discusses the industry's shift towards e-commerce, optimized inventory management, and the adoption of greener supply chain practices. The study emphasizes the importance of aligning supply chain strategies with overall business goals, particularly in the context of India's dynamic market and the need for long-term sustainability.

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Case outline
Footwear industry is selected for the evaluation of the case which operates in India. The reason
for picking up this industry was the fact that they have brought a revolution. Operations of
SCM from the supplier selection perspective are better understood when the fact is
considered as evolution in the footwear industry. The earlier demonstration was carried out
as a measure of creativity in the means of handicraft. The creation was made in a measure of
small units (Roy, Sharma, & Bhoyar, 2016).
There are specific observations assessed in 2015 which depicted assessment of fall in
the insinuation of the sales of Footwear industry on a year on year and quarter on quarter
basis due to the implication associated with supplier selection Supply Chain Management
issue. This issue arose because of the dispatch taking place at some of its stores and
contributed to specific problems. These are the different measures of the determination
which halted appropriate measure of operations and provided the basis of the teething issues.
These are the issues in the course of supply, which is assessed to be provided based on the
elaboration of the management of the supply chain (SARKER, 2018).
Due to the current issues,massive lagging of 3% on yearly and 2% quarterly delay is
assessed to be experienced at Footwear Industry India. Due to the issue of lagging in the supply
chain management system, there is an assessed measure of the company in being delayed
evaluation and having to bear the extended expense. There were extended additions of 50 stores

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in the evaluation of the third quarter only which contributed to the addition of expenses of rentals
and employees recruitment as salaries (Mudimba & Nyawira, 2019).
Academic literature review
It is identified that there is a significant impact of the supplier chain strategies or
decisions that are made as a product of different factors resulting in supplier selection to be more
complex as well as strategically important. For this, Badorf, Wagner and fellow researchers
considered review of the different resource and the relational view of the firm in the context an
investigation was conducted regarding the supplier's economies of scale and the influence on the
buyers’ selection decision. This resulted in an illustration of how the influence of the scale of

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supplier selection is to be considered important economic and the characteristics of the
relationship.
Table 1 Supplier Relationship Management (Badorf, Wagner, Hoberg, & Papier, 2019)
Uncertainty of the business environment is a factor that is to be measured effectively in the
expansions of resources and the conceptualization of the SCM. The quality of resources is
measured, and there are aspects which are to be understood in the perspective of managing the
supply chain for the improvising of the different measures of quality management. In this
manner,“There is a creation of an environment that is created in the mitigation of contingent
perspectives, and innovation of the appropriate nature prevails” (Toukir, 2016).
There are measures of supply chain management to provide dimensions of elaborations on
operations. These operations, when assessed from a magnificently different scholarly
perspective, are evaluated in appraisal as a measure of the management in the different business
disciplines. Supply chain management is also one such discipline that must be planned and
measured correctly. Different concepts are studied in this practice. These topics include the

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measure of Logic centralization, management of cost, and integration of different functions.
“Different measures are evaluated in this context of managing the supply chain and the concerns
which are related to the definition of the architecture of supply” (Ross, 2016). The study of these
topics provides the study of different aspects of literature and expands the base of concepts to
imply the concept.
Table 2 supplier relationship managemet (Badorf, Wagner, Hoberg, & Papier, 2019)
“The contribution of the inward change in the manner the management of the supply chain is
carried out is studied in this academic publication”. The appraisal of the different databases as
input and output database is studied. These are certain implementations in the domains of
cooperation development of the organizations in economic aspects that are a necessary appraisal.
“The different measures of cooperation and the development are studied in a manner that there
are specific different measures of emerging economies and how they are influencing the Foreign
direct investment” (Martínez‐Galán & Fontoura, 2019). There are specific measures of degrees

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that need the factors being estimated to study and manage the global value chain through the
impact of FDI.
This measure of the competitive business environment is created based on the different domains
of the operations which are to unfold. “These are the value chains that are responsible for the
creation of a sustainable supply chain” (Uma, 2015). The management of manufacturing is a
function which must necessarily be understood and carried out by different business.
There is an impact of the appropriate management of the supply chain in the different disciplines
of the operations. These are the operations which are implied in the executions of the options
associated with the concept of generalizability and the inducting of the different factors being
problematical. The dynamics of the management of the supply chain are the factors which are to
induct the basis of excellence in the context of customer experience. The integration of the factor
of satisfaction in the course of the customer supply base is the measure of the operation. The
induction of the factor of 51% of FDI plays an integral part in the assessed evaluation of howthe
supply chain is managed. These are the different depiction that expands on the governance of
supply chain activities in the retail sector (Brahmbhatt & Vyas, 2016).
Table 3 Supply Life Cycle (ISHMAEL)
There are factors which are explicitly focused on the different horizons of study. However, the
measure of the implications associated with the particular distinctions of prioritizing all
customers equally is essential.”Another critical factor is the demeaning of the system in which

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essential enablers are profited” (Kujur, 2015). This is a system which is consuming Supply
chain management practices in the different sectors and is assessed to be contributing to the
different measures of demise.
Apart from this, as per the view point of Jeff Stiles, (2020), supply chain management is
associated with ensuring a proper and uninterrupted supply and availability of raw materiel and
other needed stock to maintain a free flow of operations by an organization. It has been evaluated
that globalized supply chain network is very advantageous for organization from decades as it
lead to valuable cost advantage but still many political and social up-heals are faced by
organization which has spotlighted the fragilities of far-flung supply networks (Banerjee, &
Mishra, 2017).
Further, as per the view point of Queiroz, M.M. & Wamba, S.F., (2019), in current
business environment the supply chain network has become more complex with enhanced
dynamics of socioeconomic and market especially in the the fast growing and emerging markets
of India.Optimize product design and management for supply is also viable for companies in
India to accelerate profitable innovation as the research shows that integrating design and
supply-chain planning process can lead to 10%-20% course of reliance and appropriate progress
of the business processes faster time to market, 10%-20% greater product revenue, and 10%-
25% reduced scrap and rework expenses. Thus, an evaluation can be made that in present
scenario of globalizing supply chain network the complexity of SCM has increased due to
dynamic nature of market thus, align supply chain with overall business goals and focusing in
integrated sales and supply chain planning are viable ways to embed long term sustainability in
the supply chain operations.
Country case

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Table 4 Supplier workforce in India (Roy, Sharma, & Bhoyar, 2016)
The overview and analysis of the country are a contribution to the various customs and consumer
mindsets. The appraised measure of these factors is essential in the measure of the different
factors which are to carry out t course of reliance and appropriate progress of the business
processes (Shrestha, 2016). course of reliance and appropriate progress of the business processes
(Shrestha, 2016).he distinctive analysis on the note of different measures of change and the
course of actions which are necessary for the course of study of cultural valuations. The dealing
with mindsets and parities of the consumers is a factor which is carried out to have the course of
impact in the value proposition. The measure of the value proposition is the fact which is
necessary for the course of reliance and appropriate progress of the business processes (Shrestha,
2016).

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Table 5 Progress in SCM (Ross, 2016)
The above graph shows the implications of API in SCM in different countries. There are
different impacts which are to execute the basics of the critical value chain in the measure of
factors impacting the executions at the level of country operations. There are certain aspects
which are implied in the country based on the customs, attires, festivals, and cuisines, and the
mindset of the customers (Brahmbhatt & Vyas, 2016).
Further, the supply chain management of India is facing some modification and challenges
associated with the level of uncertainty in business market that has lead to some losses for major
players working and operating in the footwear industry. The first change and modification seen
the supply chain network of India comprises of transforming and shifting towards e-commerce

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growth which comprise of delivery of needed products at promised time and at a lower cost but it
has lade to pressure on manufacturing organization Like Bata to achieve their goals through
making sudden changes in these SCM process from traditional retailers to online (Singh,
Jawalkar & Kant, 2019). Moving from traditional ways to online and automation in supply chain
management is taken as a good practices in the market of India as it lead to on demand insight
from suppliers an reduce the time taken and cost involved in transition.
Apart from this, the other changes and modification seen in the India which could be
taken as best practices comprises of optimized inventory and assets along with greener supply
chain practices which comprises of new innovation to ensure easy recycling of packaging used in
supply chain to ensures and lead a more greener and sustainable form of SCM.
Thus, an evaluation can be made that India influence and drives best practices through
leading emphasis on transforming and shifting towards e-commerce growth to have a more
sustainable suppliers network and also a keep a check on carbon emission in transportation of
raw materiel. Apart from this , use of renewable resources instead of plastic in packing material
is associated by India as best practices which reflects the need and importance of sustainability in
suppler selection.

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Table 6 SCM Manifestations (Kujur, 2015)
There are constant assessments and measures of research in the country in the assessed
evaluation of the SCM growth. The contemplation of the different practices and the implications
of the measures which are assessed to be dictating the different propensities of change
implications are the different strategies which are being studied and implied in the different
dimensions of operations.
Industry case
There are different distinctions associated with the growth and alignment of the strategies and
measures of ease in the different systems of operations (Brahmbhatt & Vyas, 2016).

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Table 7 Industry Evaluations (Kujur, 2015)
The study of the different industry of the retailers with a sufficient measure of the value chain
distribution and the assessment of the appropriate arrangement of the supply chain analysis is
undertaken by many different industries. The retail industry of the footwear is assessed to be
contributing differently by Bata Shoes LTD. Thecourse of assessment and measure of the
company expansion and expenditure measures has been undertaking the implication of the
measure of change throughout the different dimensions of expansion (Roy, Sharma, & Bhoyar,
2016).
There is an improvement in the alignment, which is in the different dynamics of operations and
the implication of smooth executions of the retail industry. There are different propensities which
are assessed to be carried out in the implications of the different assessments. In the appraisal of
the shoe industry, it is evaluated that Bata India has established itself appropriately in the

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measure of brand recognition and the factor of being an effective manufacturing unit of the
organization. There is an introduction to the concept of segmentation in the course of the
establishment of appropriate retail strategies. In this manner, there are different course of actions
which are implied in the selection and optimization approach of the supply of value chain and
optimization of the country. The consideration of the country environment is a factor which is to
be evaluated in the essential measure, and there are certain distinctive additions of value in the
state of operations as per macro environment (Shrestha, 2016).
These are the different factors which are appraised as per the rules and regulations of the political
influence of the country. For instance, for this specific industry, the regulations which are
associated with the tannery wastes, the stability factor of the government and the attraction of the
customers is the factor which is responsible for the market pressure in the distinctions of the
increment of sales (Martínez‐Galán & Fontoura, 2019).
It has been find out and evaluated in the basis of literature review and country case that
globalizing of supply chain network has lead to increase in complexity along with new
modification and changes in the CSM prices in India which comprises of shift from traditional
form to online along with setting better balance between labor and technology to lead and ensure
optimize and better supply chain network. Further, incline towards greener and more sustainable
supply chain network is also seen in India. These good practices can comprises of analysis of its
business requirement in a more appropriate way by the footwear industry to ensure availability of
sufficient amount of raw materiel and stock to meet the demand of its customer. Further, search
and contact with a viable vendor is also needed and required by the organization operating in
footwear industry as good practices to ensures proper management of supply and timely
availability of required amount of raw material. Further, creating a written and proper supply