Operations, Logistics, and Supply Chain Management Report: Land Rover

This report provides an in-depth analysis of Land Rover's operations, logistics, and supply chain management. It begins with an introduction to the company, highlighting its use of customized systems and supply chain strategies. The report then delves into key theories and concepts, including the triple bottom line, and discusses the importance of effective supply chain management in the automotive industry. It examines critical issues such as globalization, fast-changing markets, and quality compliance, as well as strategies for employee engagement and client experience. The report also covers logistics mix elements like networks, channels, inventory management, and transportation, as well as the application of the Hackman model and Maslow's theory of motivation. The report concludes with a discussion of Land Rover's transportation system, including shipment monitoring and the use of logistic channels, emphasizing the importance of technology and strategies to enhance efficiency and customer service. The report aims to provide insights into the challenges and strategies associated with supply chain management within the automotive industry.

Understanding Operations, Logistics and
Supply Chain Management

Table of Contents
Understanding operations, logistics and supply chain management ..............................................1
Formative assessment .....................................................................................................................1
Introduction to the company............................................................................................................1
Theories and concepts......................................................................................................................1
Triple bottom line............................................................................................................................2
REFERENCES................................................................................................................................7

Understanding operations, logistics and supply chain management
Formative assessment
Supply Chain Management (SCM) is the management of flow of products and services
and it includes the storage plus movement of raw materials. In SCM, company follows different
types of network channels and nodes of business of combinations of products and services. It is
the combination of various elements such as design, planning, execution, control and monitoring
of the activities of supply chain management. There are different types of technologies and
strategies that helps in increasing work efficiency in an entity. During the supply and
implementation of the products and services, employees and manager can face many issues that
have negative impact on the firm performance.
Introduction to the company
Land Rover is an automotive company and it provides cars to the customers in the
market. It also uses customized system which helps in knowing a client’s needs and based on the
consumer needs, it provides innovative items and services to them. It uses the supply chain
strategy and transportation strategy to increase a work efficiency in the company. They should
use tag based employee which helps to identify the product status and also helps to increase a
work efficiency in the firm. Manger take appropriate decision based on the specific barriers in
the supply chain management.
Theories and concepts
Supply chain manager needs to manage the entire firm products and production system
which helps to increase efficiency at work. Manager of an entity needs to identify the barriers
and then take appropriate decision that helps to solve the issues in the company. He also faces
many issues in the supply chain such as consumer services, cost control, risk and planning
management, partnership management etc. Management needs to manage entire firm activities
and provide open and free environment to the employees so that they can easily innovate a
product and also use resources for the production. They also need to give training and
development to an employees so that they can easily use effective procedure to produce good
quality item for the consumers. Moreover, managers of Land Rover follow different types of new
technologies and strategies to solve specific barrier in the firm (Ahi and Searcy, 2013). Here,
leader and manager has a responsibility to use new technologies and production system that
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gives more enhancement to produce good quality products in the market. There are various key
issues in supply chain management as follows:
Globalization is the key issue in supply chain management. It includes the cost across
SCM, many companies are moving to the countries which offers lower labour, low cost, and low
cost for transportation. Land Rover has must follows various technologies of supply chain
management it gives more benefit to the company. Therefore, managers of the firm identify the
issues that are faced by the employees and the new technologies that are used by other
competitive organizations. Firms needs to deal with the collaborative and coordinate with across
the countries related to the logistics and storage. Manager must need to use advanced
technologies in the production and storage system to increase a work efficiency (Carter and
Liane Easton, 2011).
Triple bottom line
Fast changing markets is another key issue in SCM. Firm needs to follow different types
of enhanced technologies and approaches. Land Rover provides all the innovative items and
services that gives more profit to a firm to increase overall performance in an industry. Based on
the client needs, there is requirement to modify the feature and create and innovate product. By
giving innovative item to the consumer, it helps to increase satisfaction level of the client. There
are rapid changes in the market and introduction of new technologies that gives more benefit to
the companies in increasing productivity in an industry. Innovative and enhanced product need
companies to reconstruct the supply chain to adapt a product. Further, the firm needs to follow
new technologies in the supply chain management it helps to increase a performance (Tayur,
Ganeshan and Magazine, 2012).
Quality and compliance is the additional key issue in the SCM. Company need to conduct
research and identify the barrier in production system and then take appropriate decision for the
improvement. It need to ensure that they meet the international and local standards in designing,
packaging, shipping of the product and services. Thus, managers need to prepare document such
as certification and permits that helps in identifying the risk and barrier in supply chain
management (Christopher, 2016).
For effective service delivery system, a company needs to follow different types of
strategies that helps in giving appropriate and effective services to the consumers. Based on the
client needs, firm provides good quality product to them. Land Rover conduct research and then
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identify the needs of customer and produce product in the market. It is the car manufacturer
company in the world and it has good brand image in this industry. It identifies the consumer
needs and then offer innovative items to the customers. In addition to this, it follows effective
service management system and it includes various elements as follows:
Service culture is the most essential factor that must include in delivery system. It
includes principles, norms, plans, policies and values. After deciding the values and norms,
company can easily get higher performance and profit in the world (Seuring, 2013).
Employee engagement is another element that is included by the company in successful
delivery system. Also, the managers include the employees in every activity and they have right
to take effective decision for the particular problem. By involving an employee in the designed
process, it will give them motivation so that they will give more contribution to get desired target
in a market. Therefore, the managers of Land Rover provides appropriate environment to the
employees to work together to give efficient services to the consumers (Diabat and Govindan,
2011).
Client experience is another element in the successful delivery system. Based on the
client preferences and needs, firm should give appropriate product and services to them.
Customer and employees both have vital role in service delivery system. Manager gives effective
training and development to an employee so that they can easily maintain a quality of product
and services for the satisfaction of consumers as well as for the higher performance of a
company in an industry. By using new technologies in delivery system, firm can easily get
desired target and higher performance in the market (Stadtler, 2015).
In the land rover company, there are many issues in different areas such as managing
people in operation and supply chain, logistics mix. Logistics mix includes various elements
such as networks, channels, managing inventory and transportation. To solve a problem in the
company a manger take appropriate decision based on a specific issues. There are different types
of methods that helps to solve an appropriate barrier in a firm. Manager of an entity gives a
guideline and instruction to the employees to manage their work and main relationship between
the company. For the effective supply chain management firm manager needs to take effective
decision and follows advanced technologies (Gil and et.al., 2010).
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For managing people in supply chain, there are various techniques and approaches that
helps to main relationship between the consumers, suppliers and employees. In the supply chain
management there are main three factors or persons that must have good relationship. To
maintain the relationship between an employee they need to give appropriate guidelines and
instruction for the effective production of the product and services. To maintain relation with the
supplier company follows various strategies such as identify the issues, monitor the financial
position of supplier. Manager of the land rover follows different types of approaches such as
provide appropriate plans, policies to the supplier which helps to maintain relationship between
them.
In the supply chain management employees is the main key role to produce the effective
product and services which helps to increase a satisfaction level of consumers. Manager of the
land rover provide efficient policies, plans to the employees so that they can easily work together
to get desired target in the world. Manager has a responsibility to provide guidelines and
instruction to an employee to produce good quality product and services in an entity (Gold,
Seuring and Beske, 2010).
The Hackmans model is based on the thinking that the task itself is the important element
to employee motivation. A boring and monotonous job stifles motivation to perform well,
whereas a challenging job enhances motivation. Variety, autonomy and decision authority are
three ways of adding challenge to a job. Job enrichment and job rotation are the two ways of
adding variety and challenge. This theory proposes that high motivation is affiliated to Three
physiological states that include meaningfulness of task, responsibility and knowledge of
outcomes.
Maslow theory of motivation states that motivation is the outcome of persons attempt at
fulfilling five basic neds such as physiological, safety, social, esteem, and self actualisation.
For the effective transportation in supply chain management this firm follows different
types of techniques and strategies. Transportation is the key logistics function of supply chain
management which runs from the supplier from the supplier to a customer. It includes various
factors that must be well managed in transportation such as segment, consumer requirements,
shipment must move timely and mode selection. Each segment must not have equal priority and
segmented must be done on the emergency so that the consumer can easily get their product and
services at the right time. Company has a responsibility to provide the appropriate product to the
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customer at right time. Land rover has a good transportation system it gives item and services to
a client at time. It has well managed system of transportation which helps to increase a work
efficiency and also helps to get desired target (Hugos, 2011).
Another element of this strategy is shipment. Land rover supply manager monitors the
transportation process and work status. By monitoring the work of an employee a manager can
easily identify the barriers and then they can easily take decision. Shipment of the product must
move on time company has a responsibility to provide product and services to the consumer at
right time. It helps to increase a satisfaction level of the client in the market. Land rover follows
various technologies to give appropriate and good quality products to the customers. This is the
strategy that is followed by the company. For the effective supply chain management the firm
needs to provide open and free environment to the employees so that they can easily work
together to get higher performance in a world.
Land rover uses different types of channels to increase the efficiency of the transportation
and management. Management of the firm provides effective training and development use
innovative technologies which helps to give appropriate products and services to the consumers
in a market. It uses logistic channels it refers to a network that includes all the participation of
supply chain management function such as handling, designing, warehousing and transportation.
Fir t effective transportation it follows the transportation strategy that helps to give god and
effective items and services to the customers. By using this type of technology and approach in
the firm they can easily get higher performance in a market. It has many benefits such as it
reduce the cost, increment in sales and create effective relationship between the supplier and
employers (Li and Jialing, 2011).
Company also use supply chain approach and it has main objective to create appropriate
business strategy, it helps to reduce cost and also helps to improve customer services. Company
follows different types of marketing strategy to attract a consumer it helps to increase overall
firm performance and productivity in the world. It also provides customized services the client in
which consumer can easily give their order and their preferences so that based on the client needs
it provides innovative items and services to the customers.
For the effective supply chain management company needs to conduct research and
identify new technologies in the chain management that are used by the other companies. They
also need to give training to the employees so that they can easily use in the work to get desired
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target. They need to keep track the technologies and then apply in the management system. By
applying new strategies that gives more benefit to the firm to manage the transportation,
packaging and designing the product and services in an entity.
Company should advanced and enhanced technologies of the supply chain management it
helps to get desired target in a world. There are various techniques and approaches that helps to
increase a sales revenue in the market. It uses transportation strategy that helps to maintain and
keep record of products and services. Firm should create effective business plan so that it gives a
way to set the desired target and objectives., by setting the goal firm can easily get higher
productivity in the market. Company should adopt advanced technologies of the transportation
and channels so that it gives more advantages to the firm. Supply chain manager can get many
issues during the process of transportation so they need to give appropriate training to an
employee and also follows different types of strategies that helps to solve a specific problem in
an entity (Monczka and et.al., 2015).
Manger needs to provide good quality products and services to the consumers based on
the priority. Land rover provides an appropriate product to the client based on the emergency no
based on the priority. It uses production life cycle that helps to create good quality items in the
company. By using effective production life cycle company can easily good quality product
because at each stage it identifies the quality of the item and then a manager can easily take
decision based on the barriers. Firm needs to create effective business plan so that the can easily
identify the risk and benefit so that based on the analysis a manager can easily take decision
based on the issues. Company must need to use advanced supply chain tracking system that helps
to track the particular product and services. There are various technologies in the supply chain
tracking management that helps to give more benefit to the company. One of the best technology
is employee tag based it helps to identify the product status in a market (Ross, 2013).
Consumer can easily track their items and services. The cost of the tag depends on which
type of tag is used in the system. Land rover provides the product and services base don the
client needs it gives more benefit and also helps to increase sales revenue of a firm in the world.
There are different types of methods and technologies that helps to increase an efficiency of
work and also helps to increase an overall performance in the world. Supply chain management
is the process to give appropriate and effective services to a client. Firm also uses various
technologies that helps to increase overall productivity in a market.
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Land rover provides innovative items and services to a client tin the market. Manager can
get many issues such as consumer services, cost control, risk management and talent. For the
effective supply chain management manger needs to adopt new technologies of supply chain
management it gives more benefit to the firm to provide good quality product to the consumers.
Based on the client need they must need to give innovative item and services. It helps to increase
a level of permanence and sales revenue. Firm provides the additional facilities such as
customized services to the clients. In this technology they provide the products online based on
the customer needs. Firm should use innovative strategies and approaches of the supply chain
management which helps to increase level of performance and productivity in a market (Sarkis
Zhu and Lai, 2011).
REFERENCES
Books and journals
Ahi, P. and Searcy, C., 2013. A comparative literature analysis of definitions for green and
sustainable supply chain management. Journal of Cleaner Production. 52. pp.329-341.
Carter, C. R. and Liane Easton, P., 2011. Sustainable supply chain management: evolution and
future directions. International journal of physical distribution & logistics management.
41(1). pp.46-62.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Diabat, A. and Govindan, K., 2011. An analysis of the drivers affecting the implementation of
green supply chain management. Resources, Conservation and Recycling, 55(6),
pp.659-667.
Gil, R. and et.al., 2010. Supply chain management. U.S. Patent 7,761,319.
Gold, S., Seuring, S. and Beske, P., 2010. Sustainable supply chain management and inter‐
organizational resources: a literature review. Corporate social responsibility and
environmental management. 17(4). pp.230-245.
Hugos, M.H., 2011. Essentials of supply chain management(Vol. 62). John Wiley & Sons.
Li, P. and Jialing, L., 2011. Supply chain management. InTech.
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Monczka, R. M. and et.al., 2015. Purchasing and supply chain management. Cengage Learning.
Ross, D.F., 2013. Competing through supply chain management: creating market-winning
strategies through supply chain partnerships. Springer Science & Business Media.
Sarkis, J., Zhu, Q. and Lai, K. H., 2011. An organizational theoretic review of green supply chain
management literature. International Journal of Production Economics. 130(1). pp.1-15.
Seuring, S., 2013. A review of modeling approaches for sustainable supply chain management.
Decision support systems. 54(4). pp.1513-1520.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and
advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Tayur, S., Ganeshan, R. and Magazine, M. eds., 2012. Quantitative models for supply chain
management (Vol. 17). Springer Science & Business Media.
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