University Engineering Logistics: Supply Chain Management Analysis

This Engineering Logistics assignment delves into the critical role of supply chain networks in business growth and expansion. It examines strategies for effective supply chain design, emphasizing demand-driven planning, risk management, and the importance of an adaptive and innovative approach. The assignment explores the benefits of integrated supply chains, including enhanced collaboration and operational flexibility, while also acknowledging potential disadvantages such as increased costs and the need for supplier synchronization. Furthermore, the assignment highlights key aspects of logistics systems, including efficiency, visibility, and the impact of technology, such as RFID and social media, on supply chain operations. The analysis underscores how technology can streamline processes, improve customer satisfaction, and provide a competitive edge through greater efficiency and control. The assignment concludes by emphasizing the value of e-commerce in enhancing supply chain effectiveness.

Running head: ENGINEERING LOGISTICS
ENGINEERING LOGISTICS
Name of Student:
Name of University:
Author Note:

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Answer -1:
For growth and expansion of business, the role of supply chain network is undeniable. By
adopting strategies the organizations implement powerful modeling approach through
application of well structured supply chain design. The first and foremost strategy that an
organization need to take in order to deliver values is the planning that should be demand driven
and incorporation of business operating model. Proper planning ensures not only the growth but
also effective response to risks associated with the business like natural calamities, economic
collapse or political upheaval (Ahi and Searcy, 2013). An adaptive and brisk supply chain is key
to success of the business operation when planned and executed thoroughly. Identifying the
shape of the demand and risk a good supply chain should be responsive to the changes and better
adapt to the changing market scenarios with agility. To create better values profitable innovation
through adoption of product optimization and management plays important role as it allows the
business to stay one step ahead in the competition. Apart from being planned, brisk, adaptive and
innovative, a supply chain definitely needs to be sustainable socially and environmentally that
give the business edge over others in terms of efficiency in production management skills of
suppliers and attractiveness to workers.
ANWER-2
An integrated supply chain helps create end-to-end collaboration between managers and
planners in order to create a dynamic supply network that allows modification and adjustments
with agility in the production process. It can also provide operational flexibility to respond
briskly to changing demand and market competition through making proper predictions and
gathering intelligence about the market and competitors. Transparency of supply, inventories and

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flow of material are contribution of integrated supply chain that takes communication about the
product on a next level (Stadtler, 2015). This can also bring effectiveness in business through
higher revenue, better management and collaboration.
Among disadvantages the longer time taken to execute the supplies and associated cost factor
are main issues faced by the business organizations. Moreover the supply chain involves bigger
range of suppliers who need to be synchronized and reliability is major concern for that.
Uncertain events like natural disorder or inevitable business problems makes the supplies
disrupted affecting business.
ANSWER-3
The case study highlights three major aspects of logistic system as discussed below.
Efficiency: An efficient supply chain management contributes to greater market capitalization of
the firms. It is the key to turn out the manufacturing capacity with making effective use of
strategies sourcing globally.
Visibility: To have an insight into the processing and acquiring accurate data regarding the
process is essential to ascertain growing business operation. This leads firms to go for adopting
technologies (Pritchard, 2007).
Technology in logistics: In order to make the supply chain fast track the role of technology in
various field of business are undeniably important. Complexity in manufacturing process and
uncertain factors can often lead to delayed or cancelled supply affecting business which requires
application of technology to minimize the cost of the factors and enhance profit over time
through growth in operation.

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ANSWER-4
In any supply, chain logistics are the key to bring out the best results. Acquiring of resources,
storing and transporting to destination requires management that is undertaken through logistics
(Ross, 2013). Now embedding technology to this can make the supply chain process more quick
assuring deliverance of good quality.
Moreover application of technology makes the business supply chain operation more visible,
transparent and simplified. This gives edge to the business over other competitors with more
operative efficiency and greater control over inventories (Pritchard, 2007) It generates more
customer satisfaction. The technological application can also be time and money saving for the
company by reducing cost and time of shipping with less error and providing better quality of
services.
ANSWER-5
Application of Radio Frequency Identification is beneficial way to employ technology in
strengthening supply chain management. The technology provides chip to be placed on every
products in order to make the tracking of inventory authentic and reliable (Wisner, Tan and
Leong, 2014. ). The associated visibility in RFID technology helps detect in anomalies and make
the operation efficient through elimination of errors, reduction of cost and simplification of
supply chain as whole.
Better way of implementing technology in supply chain is incorporation of social media into the
business planning. The social media provides biggest social platform to firms to display their
advertising strategies and make their goods and services known widely (Christopher, 2016). This
helps in building communication with customers, makes the products of the company more

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visible and known that enhances the demand. Moreover, social media let the business induce less
operation cost and more time and cost friendly strategies of marketing and sales. E commerce is
also a technology driven channel of business that help the supply chain be more effective.

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REFERENCE:
Ahi, P. and Searcy, C., 2013. A comparative literature analysis of definitions for green and
sustainable supply chain management. Journal of Cleaner Production, 52, pp.329-341.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Green Jr, K.W., Zelbst, P.J., Meacham, J. and Bhadauria, V.S., 2012. Green supply chain
management practices: impact on performance. Supply Chain Management: An International
Journal, 17(3), pp.290-305.
Pritchard, S. (2007). Supply Chain Networks: New Sources of Value Creation and Delivery.
Ross, D.F., 2013. Competing through supply chain management: creating market-winning
strategies through supply chain partnerships. Springer Science & Business Media.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and
advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Tayur, S., Ganeshan, R. and Magazine, M. eds., 2012. Quantitative models for supply chain
management (Vol. 17). Springer Science & Business Media.
Wisner, J.D., Tan, K.C. and Leong, G.K., 2014. Principles of supply chain management: A
balanced approach. Cengage Learning.